KPMG 上财比赛初赛 答辩PPT

Team:“羽锋”——sharpfeatherMember：冯利晓、王君AustralianBeveragesLimited——enterthebottledwaterindustry1.Background2、PESTanalysis3、Porter’sfiveforcesanalysis4、Financialsituation5、SWOTanalysis6、Keysuccessfactorscontents1.Background1.——Enteredintoothernon-alcoholicbeveragecategoriesrecentlyEnterintothesnackfoodmarketAfteraresearch,itplanedtoenterthebottledwaterindustry.Background——ABL’shistory1.Businessenvironment——PESTanalysis2.EPTSPESTmodelBusinessenvironment——PESTanalysis1、legalsystem:AustralasianBottledWaterInstitute2、Law:Bundanoonbannedbottledwater(theonlyone)3、LowpoliticalriskPoliticalfactorEPTSPESTmodel1、intheworldandthewholecountry——economicpowerandbrightfuture2、thebottledwaterindustry——newandpromisingindustry3、stillwater——morepositiveBusinessenvironment——PESTanalysisEconomicalfactorBusinessenvironment——PESTanalysisThewholecountryeconomicpowerbrightfuture200820092010GDP(亿美元)10,3839,80411,670人均GDP(美元)38,95939,22626,191GDP实际增长率(%)2.31.32.8通货膨胀率(%)3.72.13.0失业率(%)4.35.65.1国际储备(亿美元)329417389汇率(澳元/美元)1.441.111.02Thewholeindustry——Economiccycle1、NEW:evolvedoutofthesoftdrinkindustryduringthe1990s2、PROMISING:salesrevenue$1.48biin2009,worth$400m/year3、POTENTIALGROWING:potentialforahigherrateofconsumptionandsalesgrowth(963mlitresin2009——lowerthanthetop10globalconsumingcountries)EPTSPESTmodelBusinessenvironment——PESTanalysisSociologicalfactorBusinessenvironment——PESTanalysisEPTSPESTmodelSimilarprocesses:bottledwatermanufacturingindustrymanufacturinganddistributionprocessesthenon-alcoholicbeveragesindustry.Businessenvironment——PESTanalysisTechnologicalfactorBusinessenvironment——PESTanalysisEPTSPESTmodelConclusion:Businessenvironment3、PORTER’SFIVEFORCESMODELThebargainingpowerofcustomersThebargainingpowerofsuppliersTheintensityofcompetitiverivalryThethreatofsubstituteproductsThethreatofnewentrantsPORTER’SFIVEFORCESMODELThebargainingpowerofsuppliersBreakdownofcosts:52%Sources:waterimportancePackage:technologyisbasicandwidelyavailablePORTER’SFIVEFORCESMODELThebargainingpowerofcustomersPORTER’SFIVEFORCESMODELBuyersvolumes:majorretailerseasytogatherScatteredcustomershardThenumberofcompetitors:22(morechoiceforcustomers)Distributionchannel:35%revenue(onlysupermarket)Breakdownofcosts:26.8%(marketing,distribution,selling)ThethreatofnewentrantsThethreatHighattractionRelativelylowbarriersEnormousthreatPORTER’SFIVEFORCESMODELHighprofitability:highestprofitmargins(16.3%)Accesstodistribution:similarprocessorofdistributionCertification:FoodStandardAustraliaEquipmentinvestmentsAttractionBarriersThethreatofsubstituteproductsMoresensitivemarket:notonlythetraditionalmediapromotionhighlevelofcompetitionfromsubstituteproducts,mainlyothernon-alcoholicbeverages.Mainbasisofcompetition:health-concern——goodforbottledwaterPORTER’SFIVEFORCESMODELTheintensityofcompetitiverivalryPORTER’SFIVEFORCESMODELDifferentdistributionchannelLowThesecondlargestcompetitor:40%marketshare;notfarfromthe1stHighOthermanufactures:22Low?ThebargainingpowerofcustomersThebargainingpowerofsuppliersTheintensityofcompetitiverivalryThethreatofsubstituteproductsThethreatofnewentrantsConclusionPORTER’SFIVEFORCESMODELMeansbadinfluencetoABL4、Financialanalysis40%OfmarketshareBottledwaterrevenueanetmarginof16.3%52.1859.9864.5569.7678.2487.0496.69108.23122.38138.29154.84170.24182.3020406080100120140160180200200320042005200620072008200920102011(p)2012(p)2013(p)2014(p)2015(p)netprofit($million)netprofit($million)多项式(netprofit($million))4、Financialanalysis4、Financialanalysis——Financialradioanalysis。Theprofitabilityupshorttimesolvencycapacityisup1,long-termfinancingspacehasbeensmall.2,Profitafterpayinterestisup3,safetyofliabilitiesupThecapabilityofcashbecomestrongworkingonwellandthemanagementandoperationofthecompanyachievedgoodresults产品价格促销渠道4ps组合模型DuPontsystem4、Financialanalysis——synthesizeanalysisRewardrateofownership28.10%27.12%Equitymultiplier3.4822.879Netprofitmargin10.13%11.07%Non-currentassets30903291Currentassets2479.91689.9Expenses37703781Revenue44364609Otherbenefits-133.9-134.4Incometax409437Asset-liabilityratio0.71260.6526AV79.63%85.08%Sales44364490.3Netincome449.0497.3Returnonassets8.07%9.42%Sales44364490.3Totalassetsaveragebalance5570.85277.8RewardrateofownershipEquitymultiplierdownNetprofitmarginupAVup4、Financialanalysisfinancialanalysis.Profitability’increaseandtotalassetsgrowingindicatethesizeofthecompany'spresentmarketshareEffectiveassetmanagement,operationalcapabilitiescontinuetoincrease,buthowtofurtherimprovetheoperationalefficiencyofassetsandreducecostsisapriorityinthecaseoflowcurrentratio.company'sfinancialposition,operatingresultsisoptimisticSWOTanalysis5.©2007MicrosoftCorporation.Allrightsreservedinnovationculture——timelimitedHighcostsfortheemployeeshighbargainingpowerofSuppliersandcustomersnewentrantsMoresensitivemarketSWOTanalysis©2007MicrosoftCorporation.AllrightsreservedSWOTanalysisstrengthsweaknessesKeysuccessfactorsinthisindustry6.WinthecompetitionVariousdistributi