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710200710科技和产业ScienceTechnologyandIndustryVol7,No10Oct.,2007:1671-1807(2007)10-0029-04SWOT符太浩(湖南财政经济学院旅游研究所,长沙410205):运用SWOT分析法对长沙市现代旅游新形式城市旅游进行分析,该市城区在城市旅游吸引物城市形象及影响力等方面既存在着明显优势,也有着种种不足国家区域经济发展战略的调整和国内一批明星城市的崛起,更使长沙城市旅游发展既充满机遇又面临挑战因此,全力打造城市整体形象,有效整合市区旅游吸引物,精心构建城市旅游特色,大力加强城市旅游的营销工作,继续强化内引外联功能,是长沙城市旅游良性发展的关键所在:长沙市;城市旅游;SWOT分析;发展对策:F5903:A:20070609:湖南省社科联项目(0603011B):符太浩(1961),男(土家族),湖南张家界人,湖南财政经济学院旅游研究所所长教授,主要从事旅游经济与旅游文化研究!:∀,,,,,[1],,,,1SWOTSWOT,(Strength)(Weakness)(Qpportunity)(Threat),,,,1124,,,:,101,,,,,,,,29,[2],,,,,200550,[3],,(),,,,,,,,,,,,12:,,,,,,,,,,,,,,,,,,,,,,()()#∃,,1321,:,#∃:,,,,#∃,,,#∃#∃21,,2005#∃,,,12#∃,3#∃8#∃,#,∃,,,#∃(#9+2∃)20046!∀,30710!∀,#∃,14,,,(),(),(#∃)2,,,:,,,,,,,,,,,,,,,,,,,,,,,,(RecreationalBusinessDistrict,RBD),,,#∃#∃,,,,#∃,,,,,,,(RBD),,,,,,,,,,,,,(),,,,,,,,,#∃,31SWOT,,#∃,#∃,#∃,,,,,,,,,,,,,,,,,,,,,,,,,,,,[1].!∀[N].,2005-07-11.[2].[EB/OL].(2006-06-28).http:[3].50()[EB/OL].(2005-04-08).(InstituteofTourism,HunanCollegeofFinanceandEconomics,Changsha410205,China)Abstract:AnalysisofChangshacitytour,anewstyleaboutmoderntourism,Wefoundthereweresomeobviousadvantages,butalsootherdisadvantagesinChangshacitytourattractionmaterials,thecityimageandinfluenceabilitiesbyusingSWOTanalysisapproachWithadjustmentofstateareaeconomicdevelopmentstrategyandrisingofmanydomesticstarcities,thatmakesChangshacitytourismdevelopmentwillconfrontwithmanyopportunitiesandchallengesTherefore,itisthekeythatChangshashouldcreatethecitywholeimagehammerandtongs,makeuseofandlocatethecitytourismattractingmaterialseffectively,constructthecitytourismcharacteristicselaborately,reinforcethecitytourismmarketingatpains,intensifytheinsideandoutsiderelatingfunctioncontinuouslyKeywords:Changshacity;citytour;SWOTanalysis;developingmeasures(28)[4].[J].,2004(4).ReduceRuralPoverty,NarrowWealthGapLIChaolin(AnhuiUniversityofFinanceandEconomics,BengbuAnhui233041,China)Abstract:SocialharmonyistheessentialattributeofthesocialismsystemwithChinesecharacteristics.Thepresenceofruralpoorhavebothcheckedtheeconomicgrowthofpoorregionsandwidenedthewealthgapbetweenrichandpooraswellasruralandurban,andisalsoahugeobstacleinachievingaharmonioussociety.Atthepresentstage,afewnewcharacteristicsofruralpovertyhaveappearedinruralChina.Basedonthenewcircumstances,anti-povertymeasuresmainlyinclude:first,toimprovethequalitiesofruralpoorandstrengthentheirself-developmentcapabilitythrougheducationandtraining;secondistoplaceequalemphasisonmeasuresofpovertyalleviationthroughbothdevelopmentprojectsandfinancialsubsidies;thirdistofullyrealizetheroleofeconomicpolicyineradicatingpoverty;andfourthistochangetheallocatingmechanismofthenationalpovertyalleviationfundandtoreformthemanagementsystemofthefund.Keywords:poverty;gap;anti-povertydevelopment32710