M4U1Project

ProjectDevelopinganadcampaignStep2:Comprehension1Whatisanadcampaign?2Whatmediacanyouuseinanadcampaign?Anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.Wecanusedifferentkindsofmedia,includingposters,newspapers,magazines,radioandtelevisions.1.Accordingtothepassage,ifyouwanttostartasuccessfuladcampaign,youmust()A.usedifferentkindsofmediaB.tellthetruthofyourproductsintheadC.makeyouradinterestingandcreativeD.knowwhoyourtargetaudienceis2.Thelastparagraphmainlytellsus()A.whattheadcampaignsaysB.thedefinitionofanadcampaignC.howtoreachthetargetaudienceD.howtodeterminethetargetaudienceDC3.Whichistherightorderofthestepsindevelopinganadcampaign?a.Doresearchonyouraudience.b.Haveacleargoalandtargetaudience.c.Decidethemessageyouwanttosendtoyouraudience.d.Chooseanapproachtogettingyourmessageacross.A.abcdB.bacdC.bcadD.acbdTobuildanad(1)c_________StepOne*Haveaclearaimand(2)t_____audienceinmind;*Doalittle(3)r_______andyoucancreatetheright(4)m______fortherightpeople.StepTwo*Gather(5)i___________fromyourresearch;*Itisimportanttoalwaystryto(6)a_____totheaudiencetogetthem(7)r____inacertainway.StepThree*Usedifferentwaystogetyourmessage(8)a_____*Decidewhat(9)a________youwanttouseto(10)r_____youraudience.ampaignargetesearchessagenformationppealeactcrosspproacheachActivity3Detailedinformation:Activity4ReadthepassageandtakesomenotesTopic:Reason:Targetaudience:Aim:Slogan:Media:Anti-smokinghighschoolteenagersSmokingkillscostingcountriesalotofmoneyandcausinggreatdamagetothewelfareofthepeoplediscourageyoungpeoplefromsmokingposters,website,schoolmagazinebyexplainingadvantagesandshowingbadeffectsStep3DevelopinganadcampaignWhatwelfareproblemdoyouwantyouradcampaigntodealwith?Chooseoneofthetopicsbelowasthesubjectofyouradcampaignorcomeupwithoneofyourown.Anti-litteringDoNOTcopyother’shomeworkWearschooluniformsNograffiti(涂鸦)EnvironmentprotectionThetopicofouradcampaignis:Planning:Preparing:Discusseachmember’staskMember’snameTaskResearchthetopicandtheaudienceDesignanlogo(宣传画)DevelopasloganChoosetheformsofmediaWriteabriefoutlinePresentyouradcampaignPresenting:Explainthereasonwhyyouwanttostarttheadcampaign,whoyourtargetaudienceis,whatyourgoalis,whichformsofmediayouwilluse,TalkaboutthelogoandsloganofyouradcampaignandshowthemtotheclassHomeworkWriteacompositionaboutyouradcampaign.