Electronic Commerce Systems

ManagementInformationSystemLecture8ElectronicCommerceSystems2ManagementInformationSystemLearningObjectiveIdentifythemajorcategoriesandtrendsofe-commerceapplications.Identifytheessentialprocessesofane-commercesystem,andgiveexamplesofhowtheyareimplementedine-commerceapplications.IdentifyandgiveexamplesofkeyfactorsandWebstorerequirementsneededtosucceedine-commerce.Identifyandexplainthebusinessvalueofseveraltypesofe-commercemarketplaces.Discussthebenefitsandtrade-offsofseverale-commerceclicksandbricksalternatives.3ManagementInformationSystemElectronicCommerceMorethanjustbuyingandsellingproductsonlineIncludestheentireonlineprocessofDeveloping,marketing,selling,delivering,servicingandpayingforproductsandservicesTransactedontheinternetworkedglobalmarketplacesofcustomersWiththesupportofaworldwidenetworkofbusinesspartners4ManagementInformationSystemProcessesinvolvedinE-commerce5ManagementInformationSystemCategoryofElectronicCommerceBusiness-to-Consumer(B2C)e-CommerceBusiness-to-Business(B2B)e-CommerceConsumer-to-consumer(C2C)e-Commerce6ManagementInformationSystemB2CE-CommerceBusinessmustdevelopattractiveelectronicmarketplacestoenticeandsellproducts&servicestocustomerwith:websiteprovidevirtualstorefronts&multimediacatalogsinteractiveorderprocessingsecureelectronicpaymentsystemsonlinecustomersupport7ManagementInformationSystemB2BE-CommerceInvolvebothe-businessmarketplaces&directmarketlinksbetweenbusiness.secureinternetorextranete-commercewebsitesfortheirbusinesscustomers&supplierselectronicdatainterchange(EDI)viainternet/extranetsforcomputer-to-computerexchangeofe-commercedocumentswithlargecustomers&suppliersportalsprovideauction&exchangemarketsforbusiness8ManagementInformationSystemC2CE-CommerceC2C–allowconsumers(andbusiness)tobuy&sellwitheachotherinanauctionprocessatanauctionwebsiteonlineconsumer/businessauctionsareanimportante-commercealternativeforB2C/B2Be-commerceelectronicpersonaladvertisingofproducts/servicestobuy/sellbyconsumersate-newspapersites,consumere-commerceportals,personalwebsites9ManagementInformationSystem9EssentialE-commerceProcessArchitecture10ManagementInformationSystem9EssentialE-commerceProcessArchitectureAccessControl&SecurityAccesscontrol,authentication,securitymeasureMustestablishmutualtrust&secureaccessbetweenpartiesine-commercetransactionsProfiling&PersonalizationProfilemanagement,personalization,behaviortrackingGatherdataonyou&yourwebsitebehavior&choices,&builde-profileofyourcharacteristics&preferenceusedtorecognizeyouasanindividualuser&provideyouwithapersonalizedviewofthecontentsofthesite11ManagementInformationSystem9EssentialE-commerceProcessArchitectureSearchManagementContent-basedsearch,parametric-basedsearch,role-andrule-basesearchHelpscustomersfindthespecificproduct/servicetheywanttoevaluate/buyCollaboration&TradingMediationnegotiation,bidding/auctioning,collaborativebuying,on-linecommunityusinge-mail,chatsystems,discussiongroup,etc.toenhancecustomerservices&buildcustomerloyaltyine-commerce12ManagementInformationSystemCollaborationandTradingProcessesthatsupportthevitalcollaborationarrangementsandtradingservicesNeededbycustomers,suppliers,andotherstakeholdersOnlinecommunitiesofinterestE-mail,chat,anddiscussiongroupsEnhancecustomerserviceandbuildcustomerloyalty13ManagementInformationSystem9EssentialE-commerceProcessArchitectureCatalogManagementPricingcalculation,productconfiguration,cataloggenerationGenerate&managecatalogcontent(subsetofcontentmanagement)multimediacatalogsofproductinformationContentManagementDynamiccontentgeneration,datarepositoryHelptodevelop,generate,deliver,update&achievetextdata&multimediainformationate-commercewebsite14ManagementInformationSystemCatalog/ContentManagement&WorkflowExample15ManagementInformationSystem9EssentialE-commerceProcessArchitectureEventNotificationEvent-driventransactionmessaging,messagetoe-mail,messageboards,newsgroupsworkwiththeworkflowmanagementsoftwaretomonitoralle-commerceprocesses&recordallrelevantevents,includingunexpectedchanges/problemsituations.16ManagementInformationSystemEventNotificationMoste-commerceapplicationsareevent-drivenRespondtoeventssuchascustomer’sfirstwebsiteaccess,payment,deliveryEventnotificationsoftwaremonitorse-commerceprocessesRecordsallrelevanteventsincludingproblemsituationsNotifiesallinvolvedstakeholders17ManagementInformationSystemEssentialE-commerceProcessArchitectureWorkflowManagementBuyingprocessautomation,documentmanagement,rule-androle-basecontentroutingHelpemployeeelectronicallycollaboratetoaccomplishstructureworktaskswithinknowledge-basedbusinessprocesses.Expresspre-definedsetsofbusinessrules,rolesofstakeholders,authorizationrequirement,routingalternatives,databasesused&sequenceoftasksrequiredforeache-commerceprocessPaymentShoppingcart,paymentmethodsupport,paymentverification…andmore18ManagementInformationSystemElectronicPaymentProcessesWebPaymentProcessesShoppingcartprocessCreditcardpaymentprocessOthermorecomplexpaymentprocessesElectronicFundsTransfer(EFT)Captureandprocessmoneyandcredittransfersbetwe