TCL集团公司英文介绍

February2001IntroductiontoTCLGroup1OrganizationStructureOwnershipStructureBusinessPerformance2SalesandMarketingPRCSalesandServiceNetworkOverseasmarketContentCorporateFacts43ManufacturingandR&DOutlookCompetitiveAdvantagesCorporateVisionCorporateStrategyContent5SeekingStrategicAllianceOrganizationStructureTCLGroupTCLCommunications（ListedinShenzhen）TCLInternationalHldgs（ListedinHongKong）TCLElectricAccessoriesOthers•Comm.Equip.•Handset•WirelessAccess•BatteryHomeAppli-anceGroupITGroup•TV•Aircon•Fridge•WM•AV•PC•HandheldEquip.•InternetValue-addedServices•NetworkEquip.•EdcationSoftware&Services•SystemIntegration41.43%53.84%80%OwnershipStructureTCLisdifferentfromatypicalstate-runenterpriseTypicalstate-run:whollyownedandmanagedbythegovernment.AtTCL,managementandemployeesrepresent41.87%shareholders.Governmentowns58.13%.GovernmentnevermadeequityinvestmentintoTCL.Initialcapitalcamefrombankloans.Subsequentgrowthonitsownprofitaccumulation.OwnershiptransformationTorecognizethecontributionofthemanagement,theownershipofTCLhasbeenre-structuredsince1997.Managementandemployeeshaveobtainedsharesthroughoptionsandbonussharesinthepastfouryears.-5,00010,00015,00020,00019901991199219931994199519961997199819992000Performance－RevenueGrowthRMBmillionsWithoverRMB20billionrevenuein2000,TCLbecamethelargestindustrialenterpriseinGuangdong.TheabovefiguresincludetherevenueofLGElectronics(Huizhou),Inc.,whichTCLowns20%.RevenueofLGElectronics(Huizhou),Inc.in2000wasRMB3.85billion.-20040060080019901991199219931994199519961997199819992000Performance－Pre-taxprofitGrowthRMBmillionsRMBmillions11,87810.66%1,207177.19%34453.84%907100.16%HomeApplianceComm.Equip.InfoTech.Elec.AccessoriesOthers16,55224.28%2,215103.86%Performance－RevenueMixin2000电工HomeAppliance72％Others5％Accessories2％IT14％Comm.7％TotalRevenueYoYGrowth2000RevenuesofmajorbusinessunitsNote:LGElectronicsnotincluded.ColourTVbecameoneofthetop2playersin2000TelephonehasbeenNo.1for11yearsElectricAccessorieshasbecomeNo.1since1999Educationsoftware&servicesreachedNo.1in2000NotebookcomputerdistributionrankedNo.3in2000PCrankedNo.4amongdomesticplayersin2000HandsetrankedNo.4amongdomesticplayersin2000Air-conditioner,RefrigeratorandWashingMachinewereamongthetoptenin2000Performance－MarketPositioninChinaSubsidiaries：34Salesbranches：164PowerfulDistributionNetworkThegeographicalcoverageanddepthofTCL'sdistributionandservicenetwork,alongwithitsefficiencyandeffectiveness,establishesTCL'sunparalleledpositionasoneofthemostpowerfulmarketersforconsumerproductsinChina.Manageover4,000distributors,coveringmorethan20,000retailers.西藏青海甘肃内蒙四川云南广西贵州陕西山西广东黑龙江吉林辽宁山东台湾河北湖北湖南福建浙江江西安徽江苏上海香港天津北京海南河南新疆20%13%13%18OverseasMarketRussiaVietnamHongKongIndiaUSASingaporePhilippines12factoriesunderTCLmanagement,locatedin:HuizhouShenzhenHenanInnerMongoliaBeijingZhongshanWuxiOver20subcontractors,locatedinShanghaiTianjinGuangzhouShenzhenSuzhouNanchangDongguanLanzhouNanjingWuhanJiangmenZhongshanManufacturingcapacityR&DSeniorengineers10%Junior40%Others50%Over1000researchersanddevelopersby2000Patentsobtainedin1998~200031380102030405060708090199819992000Newproductsdevelopedin1998~2000616590199819992000CompetitiveAdvantagesBrandname：AccordingtoBeijingFamousBrandValuationInstitute,TCLbrandwasvaluedatRMB10.6billion,rankingthefifthinChina.Efficientdistributionandservicenetwork:extensivemarketcoverageandunparalleledmarketinganddistributionpower.Fulllineofhomeinfotainmentproducts:fulfillingvariousneedsofconsumerhouseholdsandindividualsindifferentmarketsegments.Lowcostmanufacturingcapacitywithbalancedscaleofeconomy.Solidcostumerbase:over100millionusersofTCLproducts.Performanceorientedownershipstructureandmanagementphilosophy,takingadvantagesofbothstate-runandprivate-runmechanisms.Highlydevelopedmarketdrivenbusinessmodel.ExtensiveexperienceinsuccessfulJVoperationswithproventrackrecord.Emphasisinhumanresourcemanagement.Drivenbycorecorporatevalue,employeesadvancetheircareerswhilethecompanygrows.Wellcoordinatedgovernmentrelationshipandsocialties.Easyandquickaccesstofavourablegovernmentalpoliciesandsupports,aswellasbenefitingfromavarietyofsocialresources.CompetitiveAdvantagesMissionCreatepremiereChinesebrands,buildaworld-classbusinessPrinciplesDedication,teamworkandinnovationPhilosophyProvidevalueforcustomersProvideopportunitiesforemployeesProvidebenefitsforsocietyCorporateVisionProducebestproducts.Buildbestbrand.Providebestservices.ExpandfromamajorproviderofhomeapplianceandcommunicationequipmenttoaleadingplayerinChina'shomeinfotainmentmarketwithfulllinesofInternetaccessdeviceandvalue-addedservices.WhileridingthetremendousgrowthofChinaeconomy,extendourcorecompetencetooverseasmarket.CorporateStrategyCableModemRouterPCMP3e-BookPDAiDVDSET-TOPBOXDTVInternetTVThenetworkMobilePhoneHomeApplianceWirelessAccessEquipmentBusinessStrategy－ProductMix