Automobile in China

FinalYearDissertationWhataretheimpactsofWorldFinancialCrisisonChineseAutomotiveSellingMarkets?CasestudyofBeijingYanxingHondaAutomotiveServiceCo.,Ltd.Instructor:123Name:JinZhouStudentID:1007428DueDate:August31st,2010ImpactsofWorldFinancialCrisisonChineseAutomotiveSellingMarketsIndex-IAbstractUnderthecurrentsituation,worldfinancialcrisishasbeeninfluencingallkindsofindustriesinallovertheworld,theautomotiveindustryinChinaiswithnoexception.InthisdissertationtheauthorwillberesearchandanalyzingthesituationwiththecasecompanyofBeijingYanxingHondaAutomotiveServiceCo.,Ltd.,therebytofindoutsomesolutionsforthecurrentsituation.Generally,inthefirstparttheintroductionwillbemainlyaboutbackgroundinformationandcasecompany’sintroduction.TheliteraturereviewwillconcludethefactorsaffectingChineseautomotivesellingmarkets,theimpactsoffinancialcrisisonworld’sautomotivemarkets,andtheimpactsoffinancialcrisisonChineseautomotivemarkets.Themethodologyandresearchwillbecontainingboththequalitativeandquantitativeresearchesonthecasecompany,togetherwithacomparativeanalysisofautomotivesaleschanges.Andtheconclusionismadewiththeareasofstrategicchangesintreatingcustomers,offeringconfidenceforemployees,andmarkingthefinancialstatushealthier.ImpactsofWorldFinancialCrisisonChineseAutomotiveSellingMarketsIndex-IITableofContentsAbstract...........................................................................................................ITableofContents...........................................................................................IIListofGraphs...............................................................................................IVListofTables.................................................................................................V1.Introduction................................................................................................11.1BackgroundofThesis.......................................................................11.2CaseCompanyIntroduction.............................................................21.3ThesisStatement...............................................................................52.LiteratureReview.......................................................................................62.1FactorsAffectingChineseAutomotiveSellingMarkets.................62.1.1Variation,AdjustmentandDynamicStateofRelatedAutomobilePolicies..72.1.2InfluenceofNationalMacro-policySignal.................................................102.1.3SolicitingOpinionsonAutomobilePurchasebyGovernmentSectors......102.1.4MarketMovementandPublicOpinion.......................................................112.1.5InfluenceofMacro-economyonVehicleMarket........................................122.1.6Summary....................................................................................................122.2ImpactsofFinancialCrisisonWorld’sAutomotiveMarkets.......132.2.1Short-termEconomicRecessioninAmerica.............................................142.2.2Long-termEconomicRecessioninJapan.................................................142.2.3FinancialCrisisinKorea............................................................................152.2.4Summary....................................................................................................162.3ImpactsofFinancialCrisisonChineseAutomotiveMarkets......202.3.1ImpactBeginstoEmerge...........................................................................202.3.2FinancialCrisisCreatesOpportunity.........................................................212.3.3AutomobileEnterprisesareFrustratedandtheDreamof10MillionBroken.............................................................................................................................232.3.4ExcessCapacitycausedAnxietyofIndustrialProfits................................243.Methodology.............................................................................................253.1ResearchObjectives.......................................................................253.1.1ResearchQuestion....................................................................................253.1.2ExpectedFindings:.....................................................................................263.2ImplementationonResearch..........................................................27ImpactsofWorldFinancialCrisisonChineseAutomotiveSellingMarketsIndex-III3.2.1QuantitativeResearch................................................................................273.2.2QualitativeResearch..................................................................................283.3EthicalConsideration......................................................................294.Data–FindingsAnalysis.........................................................................314.1ComparativeAnalysisofAutomotiveSalesChanges..................314.1.1FinancialAnalysisofCaseCompany........................................................314.1.2AnalysisofChineseCa