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英文缩写英文全称中文含义英文缩写英文全称中文含义CMCustomerMarketing客户营销HPCHomeandPersonalCare家庭及个人护理OPOnPack捆绑装PWPersonalWash个人洗涤TPRTemporaryPriceReduction短期价格折扣LSCLuxShowerCream力士浴露PPRPermanentPriceReduction永久价格折扣DSCDoveShowerCream多芬浴露BABrandActivation品牌活动LTSLuxTolletSoap力士香皂POSMPosterofSalesMaterials店内宣传物料HZTSHazelineTolletSoap夏士莲香皂POPPointofPurchase购买点LSPLuxShampoo力士洗发水PMGPromotionGrils促销员(HPC)LCDLuxConditioner力士护发素OAOfficeAssistant办公室助理(HPC)HZSPHazelineShampoo夏士莲洗发水PDTPromotionDemonstrationTeam长期促销员(Foods)OMOATOMOAuto奥妙全自动PDTLPDTLeader促销队长(Foods)OMOTTOMOTotal奥妙全效SASkinAdvisor护肤顾问CFTComfort金纺衣物柔顺剂CSCitySupervisor城市主管ZHTPZhonghuaToothpaste中华牙膏MDMerchandiser理货员SGTPSignalToothpaste洁诺牙膏DSRDistributorSalesRepresentative分销商业务代表PDFCPond'sFacialCleanser旁氏洁面乳GPGoldenPresence-Salesuse金牌陈列PDFMPond'sFacialMoisturiser旁氏膏霜TGTopGondola堆头Foods食品GEGondolaEnd端架GKCEKnorrGoldenChickenEssence家乐一品鲜鸡精DMDirectMail海报KCEKnorrChickenEssence鸡精MTModernTrade现代通路KCPKnorrChickenPowder鸡粉GTGeneralTrade传统通路TBChineseTeabag中国茶包LKCLocalKeyCustomer地区主要客户HTHerbalTea草本茶DTDistributor分销商LYLLiptonYellowLabelTea立顿黄牌红茶WHS/WSWholesaler批发商MTMilkTea奶茶DTRDistributorRetailer分销商门店STSpecialTea立顿特茶C&CCash&Carry量贩店SFSalesFinance销售财务H/HYHyperMarket大卖场IAAInvoiceAdjustmentApplication发票调整申请表LSLargeSuper大超市BOBusinessObject公司报表系统SSSmallSuper小超市YTDYeartodate本年累计CVSConvenientStore便利店MTDMonthtodate本月累计SKUStockkeepingUnit单品QTDQuartertodate本季累计MH-SKUMustHaveSKU必备单品FYFullYear全年合计ISAIn-storeActivation店内活动OPOperationplan年度预算RSRoadShow路演SOPSalesOperationPlan滚动预算DSDrySampling干派(Foods)GSVGrossSalesValue销售总额WSWetSampling湿派/试吃/试饮(Foods)NPSNetProceedsofsales销售净额JBPJointBusinessPlan联合生意计划NIVNetInvoiceValue净发票金额BSSBrandSalesStrategy品牌发展策略TTSTradingtermsspending贸易条款EDLPEverydayLowPrice每日低价BBBusinessBuilding生意建设RSPRetailerSellingPrice零售价EOEfficientOperation有效运作OOSOutOfStock断货OTOthertradingterm其他贸易条款FVFieldVisit市场拜访GPGrossProfit-Financeuse毛利Others其它MDCMarketingDevelopmentCost市场发展费用IPROIntellectualpropertyrightsorganization知识产权OHOverheads管理费用PermanentDeliveryPlan-Logistic固定送货计划PBOProfitBeforeOverheads管理费用扣除前利润PerformanceDevelopmentPlan-HR个人发展计划VATValueAddedTax增值税PJPPermanentJourneyPlan固定拜访线路(SR用)ARAccountReceivable应收帐款SDMSalesDevelopmentMeeting销售发展会议APAccountPayable应付帐款RMAMRegionalMonthlyActivationMeeting区域促销活动沟通会议OPOperationplan运作计划NACNationalActivationConference全国促销活动沟通大会EPDEarlyPaymentDiscount提前付款折扣WCWorkingCapital营运资本PWPPromotionWorkingPlan促销计划POPurchaseOrder预算号CLCreditlimit信用额度联合利华常用英文缩写含义PDP英文常用词中文意思Assortment产品类别Merchandising产品展示Merchandiser理货员Distributor经销商Distribution分销Salesman销售人员wholesaler批发商customer客户cosumer消费者shopper购物者category品类Availabiliby可得性Visibility可见性Affordatility付得起缩写词中文意思DMSDistrobutorManagementSystem(经销商管理系统)SFASalesForceAutomation(销售队伍的自动化)CRScontinuousreplenishmentsystemVMI库存管理指标SOPsSalesOperation(销售运作)TPMTotalPerformanceManagementFCSFieldCapabilityScore(销售人员能力评分)OTJPLPQOPQualityofPerformanceROIReturnOfInvestment(投资回报)SLARCSRSDsRegionalSalesDirectors(大区销售总监们)OOSOutOfStock(断货)MPRMPUMMWSWholesalor(批发商)Makro万客隆(客户名称)OMTWSOMTWSSNGDMSIAStrategyIntoAction(从策略到行动)RSRoadShow(路演)RSSMTSIAEActivityExecutive(活动执行主管)CECapabilityExecutive(技能发展主管)ASCMAMET亚非地区D&ECAGRPOP购买点FMCG快消品行业EQWWC与客户共赢项目OPSO优化促销卖出项目CBP客户业务计划KPI主要业绩指标TBCPROI投资回报TTS贸易条款体系CCFOTOTOthertradingterm(其他贸易条款)CVA客户价值评估JBP联合生意计划HHTs(HandheldTerminals)掌中宝电脑RTM走向市场之路R&D产品研发Mom&Pop爸妈小店Thu&TinMSECOLPCBPBusinessPlan(生意计划)CCMCMI信息管理部门CMPChannelManagementProcess(渠道管理流程)BMPBrandManagementProcess(品牌管理流程)SLPCOTCOrdertoCash(从订单到发票)SKU产品单品OSAMKLsSOS货架占比SOMShareOfMarket(市场占有率)HunterZone刺激(购买)区域DiscoveryZone发现(特别产品)区域OrientationZone引导(消费者)区域BrowsingZone浏览(产品)区域FastZone快速(购买)区域P&G宝洁公司LPATPMPorkBukoNilagawBeefCalderetawPorkMonggowFishTinolaTokoKartini(DTC)TokoNurilla(DTC)SCSupplyChain(供应链部门)INFOInformation(信息部)NGOG/K杂货店JTBDJobToBeDone(要做的工作)CDCustomerDevelopment(客户发展部)Hi-LoKD'sF+CC1VijetaVijeta促销(活动名称)JCWLPwWLBarORGWBSAHLLHidBJ2BDJobToBeDone(要做的工作)LifebuoyTotalAstraPearsSoapSurfexcelSignalEconomyVimDishwashSunsilk联合利华夏士莲国外的英文名称LaojeeSunlightDetergentPowderRinS&OPSalesOperationDept.(销售运作部)O2FrequencyECOPlan-o-grams