如何做presentation(_ppt)

EffectivePresentationsMainpointsElementsofapresentationStructureofapresentationTacticsofapresentation演讲是一个双向沟通过程演讲后1.Whatisthepoint?-----objectivesWhatmakesagoodpresentation?Listallthethingsyouthinkmakeagoodpresentation.PurposesformakingapresentationTodemonstrate:aservice,product,system.Tocreate:animage,strategy.Toentertain:colleagues,outsidepeople.Tosell:aconcept,product,idea.Topromote:anattitude,awayofworking.Tosuggest:asolution,anewconcept.Checklist1.Overalla.Doessheconsidertheaudience?b.Doesshehaveaclearobjectiveandstyle(totell,tosell,toamuse)2.Systema.Isherpresentationwellprepared?b.Isthereaclearstructure(beginning,middleandending)?c.Doesshelinkthepartstogetherproperly?d.Isthecontentrelevantandinteresting?e.Hassheconsideredthetiming?3.Deliverya.Doesshespeakclearly?b.Doesshespeakattherightspeedandusingtherightintonations?c.Doessheuseappropriatelanguage?4.Bodylanguagea.Doessheuseherbodytoemphasizemeaning?b.Doesshemaintaineyecontactwithaudience?c.Doessheappearconfidentandpositive?5.Visualaidsa.Arethevisualaidsclear?b.Dotheysupporthermessage?c.Doessheusetheequipmentprofessionally?Organizationofapresentation:IntroductionOutlineMainpartsConclusionReviewI.演讲的要素演讲的三要素：信息、演讲者、听众一、信息信息可以由演讲者与听众共同分享。演讲中的信息，主要是言语信息。二、演讲者演讲者是信息的发源地。演讲者主要以言语传递信息，还用动作、手势、姿态、表情等传递非言语符号的辅助信息。三、听众◆听众是什么人◆目标是什么(一)听众心理的几个特点1．听众对信息的接受具有选择性；2．听众心理是独立意识与从众心理的矛盾统一；3．“名片”效应与“自己人”效应；(二)听众的构成YoursuperiorsYourcolleaguesYourteamAmixedaudienceAhostileaudienceAninternationalaudience●在演讲的整个准备过程中，演讲者思想上要一直想着听众；●演讲者要列出其对听众了解的清单●演讲者要抓住并使听众保持对演讲的兴趣和想象力●演讲者要对听众注意力进行再刺激●听众容易记住结构形式清楚并得到重复强调的内容●演讲者通过听众的耳闻目睹进入听众的记忆（三）目标●演讲者应当能用一个短句写下其演说的目标比如：“获得对第34号项目的资金批准认定。”“说服这位顾客购买我们一台电脑。”“告诉我的集体今年公司成果怎样。我们为什么要做得更好。”●然后演讲者要判定他(她)是否要尽力向听众——传授知识/告知情况——施加影响PreparationchecklistObjectives:Recheckthatyouhavedefinedyourobjectivecorrectly.Structure:Yourpresentationhaveaclearlyidentifiablestructure?Content:Isallsaidthatneedssaying?Sequence:Isitlogical?Arealllinksandsummariesappropriate?Time:Issufficienttimeavailableforallyouwanttosay?Balance:Iseachsectionweightedcorrectly?Checktheprioritiesofyourargumentsandfacts.Conclusion:Doesitmakepeoplesitupandagreewithyou?Isitpunchy?Objectives:Alltheaboveworktowardsachievingyourobjective?II.演讲的结构I、StructuringapresentationAneffectivepresentationstructureincludes:1.Useaneffectiveopening2.Giveapreview3.Stateyourmainpointsclearly4.Useclearinnersummaryandsignalwordsfortransition5.Useaneffectiveclosing2.Makingastart1.Whichoftheitemsonthechecklistbelowwouldyouincludeintheintroductionto:a.aninternalpresentationtocolleagues?b.aninternalpresentationtobosses?c.anexternalpresentationtocustomers?d.anexternalpresentationtosuppliers?Checklistyournameandposition/jobtitlethetitle/subjectofyourpresentationthepurposeofyourpresentationthelengthoftimeyouwilltakethemainpartsorpointsyouwillcoveranyvisualaidesyouwillusewhentheaudiencemayaskquestionsahumantouch1.1.Exercise:Listentothetape(P12)()Internalpresentationtocolleaguesatabudgetmeeting?()externalpresentationtodelegatesataprofessionalconference2.Completethepresentationintroductionwithwordsfromthelist:talkaboutlookatpointsofviewquestionsbrieffinallyhearactasgoalongGoodafternoonandthankyouformakingtheefforttobeherewithustoday.Myname’sRachelRawlinsandI’mresponsibleforpublicaffairs.WhatI’dliketodotodayis___ourrecentcorporatecampaign.This___talkwillhopefully___aspringboardfordiscussion.I’mgoingto___thecorporatecampaignfrom3___:firstly,thecustomers;secondly,thefinancialinstitutions;and___,theshareholders.Ifyouhaveany___,justinterruptmeasI___.Yourpointofviewmaywellbedifferent,andwe’dliketo__fromyou.1)UseaneffectiveopeningGoalsTechniques●Usehumor●Refertotheunusual●Refertothefamiliar●Useaudiencemotivationtechniques2)Giveapreview3)StateyourmainpointsclearlyFollowyourpreviewLimityourmainpointsUseexplicittransitionsProvideinternalsummaries4)UseaneffectiveclosingGiveasummaryRefertotheopeningEndwiththeactionstepsRefertoaudiencebenefits表4.1开头实例例1：提问“我想问一下在座的诸位，哪位知道过去24小时里在中国有多少孩子出生?”“我想知道，如果我告诉您，您的计算机在买进时已经过时，您有何感想?”例2：事实陈述“今天，我们市又有30个孩子的父亲因工去世——这类死亡本可得到预防!”例3：提及“今天，这里的每一位都记得，当我们听到唐山大地震时的震惊和悲痛。”例4：主题“我今晚要给您讲述令人激动振奋的xR5多用程序，然后告诉您这种电脑将如何改变您的经商方式。”例5：引用“一位伟人说：‘每个人的经历远远超过他的想像范围’。不过，正是经验而不是想象，才影响人的行为。”例6:感染情绪“好心的人们，您只要掏五毛线，就可以使这个孩子活下去，直到下年的收获季节，那时他就可以养活自己。”3LinkingthepartsDifferentwaysoforganizinginformationandideas:companymoneypeopleassetssupplierscashproductpricequalitystaffcustomersfixedintangiblemngmtsubordintcostsCompetitionModel1CompanyI.MoneyA.assetsa.fixedb.intangibleB.cashII.PeopleA.staffa.managementb.subordinatesB.customerC.suppliersIII.ProductA.qualityB.pricea.costsb.competitionModel2Usetheinformationbelowtoprepareashortpresentation.Typeoftraining:TechnicalManagementTechnicaltrainingInformationtechnology(computers)Objective:tokeepatechnicaledgeoverthecompetitionTrainingforefficiencyTrainingforinnovation95%ofemployeesreceivesometechnicaltrainingManagementtrainingLeadership/teammanagementstrategiesObjective:torunanefficientbusiness3%ofemployeesreceivemanagementtraining4Finishing