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•TheHistoryofStarbucksBRIEF•TheAdvertisingofStarbucks1970'sThefirstStarbucksopens.ThenamecomesfromHermanMelville’sMobyDick,aclassicAmericannovelaboutthe19thcenturywhalingindustry.Theseafaringnameseemsappropriateforastorethatimportstheworld’sfinestcoffeestothecold,thirstypeopleofSeattle.TheoriginalStarbuckslogo1980'sHowardSchultzjoinsStarbucksin1982.WhileonabusinesstripinItaly,hevisitsMilan’sfamousespressobars.Impressedwiththeirpopularityandculture,heseestheirpotentialinSeattle.He’sright–aftertryinglattesandmochas,Seattlequicklybecomescoffee-crazy.ThesecondStarbuckslogoThethirdStarbuckslogo1990'sThedemandforgreatcoffeeallowsStarbuckstoexpandbeyondSeattle,firsttotherestoftheUnitedStates,thenfurtherafield.Afterbecomingoneofthefirstcompaniestoofferstockoptionstoitspart-timeemployees,Starbucksbecomesapubliclytradedcompany.1987-19922000'sTheStarbucksphenomenoncontinues.Atthetimeofwriting,Starbuckshasmorethan6,000locationsinover30countries.Inadditiontoourexcellentcoffeesandespressodrinks,peoplenowenjoyTazo®teaandFrappuccino®iceblendedbeverages.1992-todayStarbucksOutdoorAdvertisingTheadisaventi-sizedStarbuckscupmagneticallyconnectedtotheroofsofabout100Bostontaxicabs.THANKS