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Project1DevelopinganadcampaignReview•1.推销；提升•2.弄清楚；计算出•3.下决心做某事•4.分析（名词）•5.吸引；呼吁•6.把……表达清楚•7.敦促某人做某事promotefigureoutdeterminetodosth.bedeterminedtodosth.analysisappealtogetsomethingacrossurgesb.todosth.•8.有毒的•9.使震惊，使惊愕•10.have…inmind•11.beconcernedwith•12.theapproachto(doing)sth.•13.dueto…•14.shocksb.intodoing…poisonousshock记得某事涉及…的方法由于；应归于警醒某人做某事1.Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.EX.Theaudience________(be)veryexcitedwhentheysawtheirfavoritestar.wereaudience表示“观众，听众”。当把它作为整体看待时，谓语动词用单数形式；当把它看作许多人，强调个体时，谓语动词常用复数。类似的名词还有：family，class，team，public等。2.Whenyoustartasuccessfuladcampaign,youmusthaveaclearaimandanaudienceinmind.have…inmind考虑/想到/记得…1.你想让谁来做这项工作。2.在那么短的时间内记住所有的新生词是很困难的。Whodoyouhaveinmindforthejob?It’shardtohaveallthenewwordsinmindinsuchashorttime.3.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.figure1Icouldseeafigureinthefardistance,butIcouldn’tmakeoutwhoitwas.2Shehasalovelyfigure.3Hewasoneoftheleadingpoliticalfiguresofthiscentury.数字；图形；人物；轮廓3.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.figureout理解；想出1Ican’tfigurehimout---he’samystery!2Westillhaven’tfigureouthowtodoit.3.你计算这次旅行要花费多少钱了吗？Haveyoufiguredouthowmuchthetripwillcost?4.Inanadcampaignyoumayneedtoemploydifferentkindsofmedia,includingposters,newspapers,magazines,radioandtelevision.employ1Thefirmemploys1000people.2Thepolicehadtoemployforcetobreakupthecrowd.3You’demployyourfreetimefully.vt.雇用；使用，利用beemployedindoingsomething忙于干某事翻译：Allthestudentsareemployedindoingtheirhomeworkintheclassroomnow.拓展：employer;employee;employment;unemployment;employed;unemployed1.HeconsideredstudyingfurtherinBeijingUniversity.2.Heisconsideredtobethebestpersonforthejob.3.Iamconsideringgoingabroad.我正在考虑出国。4.Iconsideritagreathonor.我认为这是极大的荣幸。Weconsiderthatthedriverisnottoblame.我们认为这不是司机的过错。Weconsiderit(tobe)true.我们认为这是真实的。Haveyouconsideredhowtosolvethisproblem?你考虑过怎样解决这问题吗?CharlesBabbageisgenerallyconsidered_____thefirstcomputer.A.toinventB.inventingC.tohaveinventedD.havinginventedThesedays,Jack,arecentgraduatefromNanjingUniversity,isalwaysconsideringbeinginterviewedbythatcompanyand________ajobthere.A.getsB.beinggotC.gettingD.get.Thestudents________Mr.Yang________thebestoneinteaching.A.consider;asB.consider;beingC.considers;/D.considering;tobeAItisgenerallyconsideredunwisetogiveachild________heorshewants.A.howeverB.whateverC.whicheverD.wheneverB1.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysis___________________.Paratwoaheadoftime1.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.determine1Wedeterminedtogoatonce.2Herencouragementdeterminedmetocarryonwiththework.3Weshouldfirsttrytodeterminehowmuchitisgoingtocost.4Thesizeofthecropisdeterminedbytheamountoftherainfall.determinev.决定,确定,测定,使下定决心定日期：determinebedeterminedtodosthThesizeofyourfeetdeterminesthesizeofyourshoes.你两足的大小决定了你鞋的大小。sth.todosththat/wh-1.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.determined.adj1Sheisadeterminedwoman.2I’mdeterminedtogoandnothingwillstopme.determination.n1.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.inadvance1.Itisacommonpracticethatyoushouldpaytherentforatleasthalfyearinadvanceinmanybigcities.2.Americaisanadvancedcountry,whileChinaisadevelopingone.1.Afteryou______whoyouraudienceis,itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout.A.decideB.decidedC.willdecideD.havedecided2.Whenplanningapublicwelfarecampaign,youmaywanttoaskyourselfsth.When________________apublicwelfarecampaign,youmaywanttoaskyourselfsthParathreeyouplan1.Ifit______tomorrow,he’llcometoschoolwithanumbrella.A.rainB.rainsC.willrainD.hasrained2.–Howdoyouusuallygotowork?--Ifitisfine,I______onfoot.A.willgoB.goC.havegoneD.won’tgo3.Shewon’tleaveuntilshe____abetterjob.A.FindB.findsC.willfindD.hasfound1.Afteryouhavedecidedwhoyouraudienceis,itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout.2.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.appeal.n1Hisappealforforgivenesswentunanswered.2Filmsofthatsorthavelosttheirappealforme.3Thecourt(法院）rejectedhisappeal.2.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.appeal.v1.Thegovernmentisappealingtoeveryonetosavewater.2.Doestheideaofworkingabroadappealtoyou?3Iintendtoappealagainstthisverdict.2.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.appealing.adj打动人心的；有吸引力的；有趣的1Whatanappealinglittleboy!2Theideaofafreeholidayisratherappealing.3Hewasattractedbythedog’sappealingeyes.appealto：movethefeeling;attract1.有感染力；有吸引力Doesthesepaintingsappealtoyou?你对这些画感兴趣吗？Brightcolorsappealtosmallchildren.鲜艳的颜色能够吸引小孩。Thismusicistooold-fashionedtoappealtopeopleanylonger.这首乐曲太过时，不再吸引人了。2.向某人恳求帮助appealtosb.forhelp为某事向某人发