学术英语管理AcademicEnglishforBusinessUnit1StudyingBusiness•Lead-in•TextA•TextB•Researching•Listening•Speaking•WritingUnitContentsUnit1StudyingBusiness•Lead-inActivity1Activity2Unit1StudyingBusinessLead-inActivity1WhyareyouinterestedinstudyingBusiness?Unit1StudyingBusinessLead-inExchangeTimeInagroupGoaroundinturnsTakenotesasyoulistenSummarizeyourdiscussionsActivity1Unit1StudyingBusinessLead-inWhatdoyouthinkothersstudybusinessfor?Activity2Unit1StudyingBusinessLead-inExchangeTimeInagroupGoaroundinturnsTakenotesasyoulistenSummarizeyourdiscussionsActivity2•TextA─Criticalthinkingandreading•Themesentence•Subheadings•Summarize•Discussion─Languagebuilding-up•Specializedvocabulary•Signpostlanguage•FormalEnglishYourFutureintheChangingWorldofBusinessUnit1StudyingBusinessUnit1StudyingBusinessTextAThemesentencesWhereisthethemesentenceforTextA?Themesentencesareusuallyfoundattheintroductorypartortheconclusionpartofapieceofbusinesswriting.Ifnot,trylookingatthesubheadings.TipCriticalreadingandthinkingUnit1StudyingBusinessTextAThemesentencesThethemesentenceforTextAis:“Learningaboutbusinessandhowyoucanbeinvolvedasanemployee,businessowner,consumer,orinvestorcanbefun!”(lastparagraph)CriticalreadingandthinkingUnit1StudyingBusinessSubheadingsTextACriticalreadingandthinking•Subheadingsenablereaderstofinddetailedinformationquickly.Effectivesubheadingsrepresentdistinctaspectsofatopic.Theyalsogivethereaderanideaofhowdeeplyatopiciscovered.•Subheadingsareusuallymarkedoutinadifferentfontfromtherestofthetext.Orthereisspaceinsertedaboveandbelowthem.Theyareeithergerundialphrases,participlephrases,prepositionalphrasesorinfinitivephrases.TipUnit1StudyingBusinessSubheadingsTextACriticalreadingandthinkingForHelpinChoosingaCareer(prepositionalphrase)FindoutthesubheadingsinTextA.Tobeasuccessfulemployee(infinitivephrase)Tostartyourownbusiness(infinitivephrase)Tobecomeabetterinformedconsumerandinvestor(infinitivephrase)Unit1StudyingBusinessTextstructureCriticalreadingandthinkingTextAIdentifythestructureofTextAbycompletingthetableonPage7.Unit1StudyingBusinessTextstructureCriticalreadingandthinkingTextATherearefourtypesofpeoplewhomaybenefitfromstudyingbusiness.TypeofpeopleHowtheymaybenefitfromstudyingbusiness1234EmployeesStudyingbusinesshelpsthemdecideonacareer,thenacquireskillsandknowledgenecessaryforasuccessfulcareer.BusinessownersStudyingbusinesshelpsthemobtainskillsneededtostarttheirownbusinesses,identifyaproductorservicethatcustomerswant,andrealizethepotentialrisks.CustomersStudyingbusinesshelpsthemtobemoreinformedbeforemakingapurchasedecision.InvestorsStudyingbusinesshelpsthemunderstandthebasicsofbusinesssoastobetterinvestforthefuture.Unit1StudyingBusinessDiscussionTextACriticalreadingandthinking•“Employersandourcapitalisticeconomicsystemaremoredemandingthaneverbefore.Askyourself:WhatcanIdothatwillmakeemployerswanttopaymeasalary?WhatskillsdoIhavethatemployersneed?”(Para.3)Whatskillsmakeyou“employable”?•Whataretheskillsthatyoucanlearnfromuniversitycourses?•Whataretheskillsthatyouneedtolearnoutsidetheuniversity?Unit1StudyingBusinessSpecializedvocabularyTextALanguagebuilding-upSpecializedvocabularyconsistsofthewordsandphrasesusedregularlyinagivensubjectarea.Forexample,youmightreadthefollowingsentencesinanarticleaboutoceanandlife.Theoceanhasasignificanteffectonthebiosphere.Oceanicevaporation,asaphaseofthewatercycle,isthesourceofmostrainfall.Unit1StudyingBusinessSpecializedvocabularyTextALanguagebuilding-upMatchthewordsandphrasesinColumnAwiththedefinitionsinColumnBgicbeadhfUnit1StudyingBusinessSpecializedvocabularyTextALanguagebuilding-upCompletethefollowingsentenceswiththeproperformsofwordsandphrasesgiveninColumnA.1Thebank’screditratinghasbeendowngradedbecauseofconcernsabout__________________.2Feesandexpensesareanimportantconsiderationinselectinga(n)_____________becausethesechargesloweryourreturns.undercapitalizationmutualfund3Ifyouseekfinancingthroughabankoraninvestor,you’dbettercomeupwithacompelling________________.4Thebankchargesafixedrateforeach________________.businessplantransactionUnit1StudyingBusinessSpecializedvocabularyTextALanguagebuilding-upCompletethefollowingsentenceswiththeproperformsofwordsandphrasesgiveninColumnA.5Thisiswhynoresearchstudy,nomatterhowfarbackitextends,willeverfullyprescribeanaccurate_________forbusinessesofthefuture.6Intelligent__________productsprovidesimpler,faster,andcheapersolutionsforcustomerstolowercost.roadmap7Hehasbeenchargedwithtax__________.8Womennowrepresentalmost50%ofthe____________.9Whenitcomestopurchasinganewlap-top,________________matters.on-demandfraudworkforcecustomerserviceUnit1StudyingBusinessAcademicwritingfollowscertainrulesofformality.Theexpressionsweusewhenwearewritingtofriendsaredifferentfromthoseinbusinesswritings.Forthelatter,formalwordsandexpressionsarepreferredandcolloquialonesareavoided.TextALanguagebuilding-upFormalEnglishUnit1StudyingBusinessFormalEnglishTextALanguagebuilding-upFormalEnglishInformalEnglish•Itisusedinofficial,literary,academicwriting,orformalsocialevents.•Itismor