宝洁公司英文ppt

P&GBriefintroductionWilliamProcterandJamesGamble,foundedProcterandGamblein1837，inCincinnati,Ohio.Theystartedthebusinessbymakingandsellingtheirownsoapandcandles.OnOctober31,1837,theyformalizedtheirrelationshipbysigningapartnershipagreement.Thepartnershipflourishedunderthetwofoundersandfamilymembersbecameinvolvedinthebusiness.P&GcompanywassetupIntroductionIntroductionProcter&Gamble(EnglishName:Procter&Gamble),referredtoasP&G,foundedin1837,isoneoftheworld'slargestdailyconsumercompany.ThenatureofthecompanyisShare-holdingsystem.HeadquarteredintheUnitedStatesofOhio,Cincinnati,andemploysnearly110000peopleworldwide.GlobalHistory请加入标题Procter&gamble'sformerchiefexecutive（A.G.Lafley）WilliamProcterandJamesgamblesignedacooperationagreementofficially.IvorysoapMarket.ThefirstSaturdayafternoonnottogotowork,employeesmaybepaidwelfaremeasures.ProductionstartsatLvorydale.FoundedthefirstAmericanprofitsharingsystemandfactoryworkersbonus.KingC.GillettecreatestheKCGilletteRazor.SetupproductionplantsinCanada.CreatedmarketresearchdepartmentwhichisoneofthepioneersoftheglobalindustrialhistoryGlobalHistory18371879190119151887192418851886请加入标题Procter&gamble'sformerchiefexecutive（A.G.Lafley）P&GboughtThomasHedleyLtdintheUKTheP&Gbrandmanagementsystemofficiallyforming.Saleshavereached$350000000.LaunchedtheTide,TheCresttoothpastewaslaunchedin.Launchedthefirstliquidfabricsoftener:Downy.Launchedthefirstnewproducts:babydiapersPampers“.PurchasetheFolger,expansionoffoodproductsbusiness.宝洁GlobalHistory19311945196019461963196119301955Logo其他……宝洁公司GlobalHistoryFrom1980to1999,Multi-NationalCorporationinNewPeriod.Infiscalyear2007,thecompanyannualsalesarenearly$76500000000,ranked81intheglobalfortunefivehundred.Morethan300brandsinthebusinessofsellingproductsinmorethan160countriesandregions,includingthebeautysalon,homecare,homehealthsupplies,healthcare,foodandbeverageetc..In2008,Procter&Gambleisthesixthlargecompanyofmarketvalueamongtheworld,profitoffourteenthbigcompaniesintheworld.Itisalsothetenthmostadmiredcompaniesduringthe500fortune.Products•BabyCare•Shampoo•Fabricandhomecare•mouthcare•Sensabiliy•skincareGoalsandpurposesGoalsandpurposes--LookingtothefutureUnitsalesdoubledwithin10years.Toreachtheincreasemarketingshareinthegreatmajoritycategories.TomaketheP&Gtotalshareholderreturnsinthesamecompanyamongthetop1/3.Provideproductswithhigh-qualityindefatigablytotheglobalconsumers.--PromiseEverylittlebit,tobeautifylifeGoalsandpurposesSlogan--Procter&gamble,thehighqualityproductCompanypurposeWewillprovidebrandedproductsandservicesofsuperiorqualityandvaluethatimprovethelivesoftheworld’sconsumers,nowandforgenerationstocome.Asaresult,consumerswillrewarduswithleadershipsales,profitandvaluecreation,allowingourpeople,ourshareholdersandthecommunitiesinwhichweliveandworktoprosper.CompanyvaluesLeadershipOwnershipIntegrityPassionforwinningTrustCompanyvaluesP&GinChinaIn1993,Procter&Gamble(China)Co.,Ltd.wasestablished.Sofar,P&G'stotalinvestmentinChinahasexceeded$300000000,hasastaffofabout5000people,since1993,Procter&Gambleastaxmostthenationallightindustryenterpriseforfiveconsecutiveyears.InMarch12,2010Guangzhou,-Procter&GambleCompanyannounced:sinceMay1,2010,thewesternregionasProcter&GambleVicepresidentofcleaning,ShannonStevensonwillreplacedDanielaRiccard,totookupthepostofPresidentofProcter&GambleGreaterChina.(ShannonStevenson)P&GCompanyDevelopmentinChinaBuildingaleadingbrandMaintainingastronggrowthbusinessEstablishtheexcellentorganizationstructureCommittedtobeingagoodcorporatecitizenPublicwelfareprogramEnvironmentalanalysis①EconomicenvironmentanalysisEnvironmentalanalysisInhugemarketdemandforthecommodities,whichtocreateagoodmarketenvironmentforP&G.ButalsoappeartheChineselogisticsisnotjustasonewishes,somelocaltrafficisnotveryconvenience.Informationisnotverycommon.②TechnologyanalysisEnvironmentalanalysisPursuitofsustainabledevelopmentisthesourceoftechnologicalinnovation.Procter&GambleCompanyplanstoproductatleast$20000000000accumulativeproductionvalueofproductwithlessrelativelyenvironmentalimpactinpresentfiveyears.Consumerdemandforbeautyproductsallovertheworldchanging.Environmentalanalysis③SocialandculturalanalysisAffectedbytheenvironmentalprotection,energyandsoon.Dailychemicalproductinourcountrywillshiftfrombasictopersonalizedconsumptionstructure.ThecosmeticmarketinChinawillshiftfrommainlycitytopayequalattentiontourbanandruralareas.P&GpublicwelfareenterprisesinChinagoodimage.Environmentalanalysis④PoliticalandlegalenvironmentanalysisTobuildanewsocialistcountrysidebringbusinessforcosmeticindustry.Fifteenplanninganddevelopment,includingchemical,lightindustryareputforward.SinceApril1,2006iscancelledskinconditionerconsumptiontax,high-endskincareproductsofconsumptiontaxfrom8%to30%.Environmentalanalysis⑤NaturalfactorsanalysisToprovidesmanypreferentialpoliciesonforeigninvestmententerprises.Thelocalgovernmenthasestablishedtheindustrialpark.Goodreputation,andtransparentfinancialsystem.AnbestplacefortheP&GsiteinGuangzhou.Marketingst