2011OpenMobileAllianceLtd.AllRightsReserved.UsedwiththepermissionoftheOpenMobileAllianceLtd.underthetermsasstatedinthisdocument.[OMA-Template-WhitePaper-20100101-I]WhitePaperonMobileSocialNetworkWorkItemInvestigationApproved–16May2011OpenMobileAllianceOMA-WP-Mobile_Social_Network-20110516-AOMA-WP-Mobile_Social_Network-20110516-APage2(39)2011OpenMobileAllianceLtd.AllRightsReserved.UsedwiththepermissionoftheOpenMobileAllianceLtd.underthetermsasstatedinthisdocument.[OMA-Template-WhitePaper-20100101-I]UseofthisdocumentissubjecttoallofthetermsandconditionsoftheUseAgreementlocatedat™specification,andissubjecttorevisionorremovalwithoutnotice.Youmayusethisdocumentoranypartofthedocumentforinternaloreducationalpurposesonly,providedyoudonotmodify,editortakeoutofcontexttheinformationinthisdocumentinanymanner.Informationcontainedinthisdocumentmaybeused,atyoursolerisk,foranypurposes.YoumaynotusethisdocumentinanyothermannerwithoutthepriorwrittenpermissionoftheOpenMobileAlliance.TheOpenMobileAllianceauthorizesyoutocopythisdocument,providedthatyouretainallcopyrightandotherproprietarynoticescontainedintheoriginalmaterialsonanycopiesofthematerialsandthatyoucomplystrictlywiththeseterms.Thiscopyrightpermissiondoesnotconstituteanendorsementoftheproductsorservices.TheOpenMobileAllianceassumesnoresponsibilityforerrorsoromissionsinthisdocument.EachOpenMobileAlliancememberhasagreedtousereasonableendeavorstoinformtheOpenMobileAllianceinatimelymannerofEssentialIPRasitbecomesawarethattheEssentialIPRisrelatedtothepreparedorpublishedspecification.However,themembersdonothaveanobligationtoconductIPRsearches.ThedeclaredEssentialIPRispubliclyavailabletomembersandnon-membersoftheOpenMobileAllianceandmaybefoundonthe“OMAIPRDeclarations”listat(WHETHEREXPRESSORIMPLIED)AREMADEBYTHEOPENMOBILEALLIANCEORANYOPENMOBILEALLIANCEMEMBERORITSAFFILIATESREGARDINGANYOFTHEIPR’SREPRESENTEDONTHE“OMAIPRDECLARATIONS”LIST,INCLUDING,BUTNOTLIMITEDTOTHEACCURACY,COMPLETENESS,VALIDITYORRELEVANCEOFTHEINFORMATIONORWHETHERORNOTSUCHRIGHTSAREESSENTIALORNON-ESSENTIAL.THEOPENMOBILEALLIANCEISNOTLIABLEFORANDHEREBYDISCLAIMSANYDIRECT,INDIRECT,PUNITIVE,SPECIAL,INCIDENTAL,CONSEQUENTIAL,OREXEMPLARYDAMAGESARISINGOUTOFORINCONNECTIONWITHTHEUSEOFDOCUMENTSANDTHEINFORMATIONCONTAINEDINTHEDOCUMENTS.©2011OpenMobileAllianceLtd.AllRightsReserved.UsedwiththepermissionoftheOpenMobileAllianceLtd.underthetermssetforthabove.OMA-WP-Mobile_Social_Network-20110516-APage3(39)2011OpenMobileAllianceLtd.AllRightsReserved.UsedwiththepermissionoftheOpenMobileAllianceLtd.underthetermsasstatedinthisdocument.[OMA-Template-WhitePaper-20100101-I]Contents1.SCOPE................................................................................................................................................................................52.REFERENCES..................................................................................................................................................................63.TERMINOLOGYANDCONVENTIONS......................................................................................................................83.1CONVENTIONS.............................................................................................................................................................83.2DEFINITIONS................................................................................................................................................................83.3ABBREVIATIONS..........................................................................................................................................................84.INTRODUCTION...........................................................................................................................................................105.BACKGROUND..............................................................................................................................................................115.1INDUSTRY..................................................................................................................................................................115.2SOCIALNETWORKFEATURESANDINITIATIVES.....................................................................................................125.2.1SocialNetworkFeatures....................