商务英语阅读第二版叶兴国unit2-Alice

BUSINESSENGLISH:AREADINGCOURSELecturer:Alice1Unit2SoaringChina2.V-IIfsomethingsuchasabirdsoarsintotheair,itgoesquicklyupintotheair.高飞soar/sɔː/Soaringsoaredsoars1.V-IIftheamount,value,level,orvolumeofsomethingsoars,itquicklyincreasesbyagreatdeal.急剧增加。•Insuranceclaimsareexpectedtosoar.预计保险索赔会急剧增加。•SharessoaredontheNewYorkstockexchange.纽约证券交易所股票暴涨•Ifyou'relucky,asplendidgoldeneaglemaysoarintoview.幸运的话，一只金色雄鹰会跃入视线。Unit2SoaringChinaReadingSkillSupplementaryReadingLead-inExtensiveReadingTestYourselfVideoclipStartingupADoyouenjoyshopping?Doyoushoponline?BWhichofthefollowinggoodsdoyouthinkaresuitabletobeboughtonline?TheInternetisanexcitingtoolthatputsvastinformationatyourfingertips.Withaclickofamouse,itletsyoubuyanairlineticket,bookahotel,sendflowerstoafriend,orpurchaseyourfavoritestock.Gooddeals,convenienceandchoicesaboundontheInternet.ButbeforeyouusealltheInternethastooffer,becybersmartandmakeyouronlineexperiencesafe.OnlineshoppingtipsKnowwhoyou’redealingwith.Anyonecansetupshoponlineunderalmostanyname.Confirmtheonlineseller’sphysicaladdressandphonenumberincaseyouhavequestionsorproblems.Ifyougetanemailorpop-upmessagewhileyou’rebrowsingthatasksforfinancialinformation,don’treplyorclickonthelinkinthemessage.Legitimatecompaniesdon’taskforthisinformationviaemail.Knowexactlywhatyou’rebuying.Readtheseller’sdescriptionoftheproductclosely,especiallythefineprint.Wordslike“refurbished,”“vintage,”or“close-out”mayindicatethattheproductisinless-than-mintcondition,whilename-branditemswith“toogoodtobetrue”pricescouldbecounterfeits.Knowwhatitwillcost.Checkoutwebsitesthatofferpricecomparisonsandthen,compare“applestoapples.”Factorshippingandhandling—alongwithyourneedsandbudget—intothetotalcostoftheorder.Donotsendcashunderanycircumstances.Checkoutthetermsofthedeal,likerefundpoliciesanddeliverydates.Canyoureturntheitemforafullrefundifyou’renotsatisfied?Ifyoureturnit,findoutwhopaystheshippingcostsorrestockingfees,andwhenyouwillreceiveyourorder.Sellersarerequiredtoshipitemsaspromisedorwithin30daysaftertheorderdateifnospecificdateispromised.Keepapapertrail.Printandsaverecordsofyouronlinetransactions,includingtheproductdescriptionandprice,theonlinereceipt,andcopiesofeveryemailyousendorreceivefromtheseller.Readyourcreditcardstatementsasyoureceivethemandbeonthelookoutforunauthorizedcharges.OnlineshoppingtipsOnlineshoppingwebsitesCWhydosomepeopleprefernottobuygoodsandservicesonline?Youmayfindthatgoodsarenotsuitablewhentheyarriveorgetthingsyoudidnotorder.Youmayhavesecurityproblemswithusingcreditcardsandfindyourselfpayingforthingsyoudidnotbuy.Youmayenjoyshoppinginrealshops.Youmaylikethefeelingofwalkinginthesupermarketwithashoppingcart.StartingupDifferencesShopassistantTelesalesoperatorDeliveryserviceshopdécor&layoutWebsitedesignSimilaritiesQuality&reliabilityPricesCustomersatisfactionDifferences&SimilaritiesbetweenonlineandshopsellingBcreditcardcoolingoffmoneybackmethodofinterest-freeoutofaftersalesguaranteestockperiodcreditdetailsservicepayment1thetimewhenyoucanchangeyourmindandcancelanorder2thename,numberandexpirydateonyourcreditcard3thewayyouchoosetobuythegoodsyouwant4whenyoucanpaysometimeafteryoubuy,butatnoextracost5whenthegoodsyourequirearenotavailable6apromisetogiveyourmoneybackifyouarenothappy7thehelpyougetfromacompanywhenyoustarttousetheirproductVocabularyShoppingOnlineMakephrasesthatmatchdefinitions1–7.ReadingSkillFocusInordertoavoidrepetitionofawordoraphraseinwriting,referencewordsareoftenusedtosubstitutethewordsthathavebeenmentioned.Whenreading,readersneedtoidentifythesereferencesandunderstandtheantecedents.Generallyspeaking,readerscanidentifythereferencesaccordingtothesubject-verbagreement,sentencestructure,andsemanticrelations.IdentifyingReferencesReadingSkillFocusCommonlyusedreferencewordsinclude:ImpersonalPronoun(非人称代词)it,this,that,these,thosePersonalPronoun（人称代词）he,him,she,her,they,them,one(s)PossessivePronoun（物主代词）his,her,their,itsRelativePronoun（关系代词）who,that,whichSubstitute（替代词）as,so,do,theformer,thelatter,thefollowing,theaboveReadingSkillFocusA．GuidedPracticeSample1ScottFitzgerald,whofirstintroducedhimtoapublisher,wasoneofthefewcontemporarywritersthatHemingwaydidnotturnagainst.句中黑体him若指的是主语ScottFitzgerald，则应该用反身代词himself，而不能用him，因此这里只能指后文的Hemingway。译文：斯科特·菲茨杰拉德，最先将海明威介绍给出版商的人，是海明威不讨厌的为数不多的同时代作家之一。ReadingSkillFocusSample2Andsomeonewithahistoryofdoingmoreratherthanlesswillgointooldagemorecognitivelysoundthansomeonewhohasnothadanactivemind.句中的do不是实义动词，从上下文来分析，这里没有干多干少的问题，而是讨论对外界信息和事物是否多动脑，保持大脑警觉的问题。从语法结构上来看，someonewithahistoryofdoing...willgointooldagemorecognitivelysoundthansomeonewhohasnothadanactivemind是一个平行的比较结构，因此可以判断do指代的是haveanactivemind.译文：习惯于多动脑筋的人，在进入老年之后要比一个从来不积极动脑筋的人的认知能力更为健全。ReadingSkillFocusB.ChallengeYourselfReadthefollowingsentencesanddecidewhichchoiceisthecorrectreferencefortheitalicizedword.1.Theysaidthey’dfinishtheworkinthreehours,whichisimpossible.A.TheyB.theworkC.they’dfinishtheworkinthreehoursChallenge1()cReadingSkillFocus2.Thedetailedinformationinmapsisnowproducedalmostentirelyfromsatellitephotographyr