企业并购整合中的文化整合(中英文对照版,经典)

1企业并购整合中的文化整合徐沁博士盛高咨询董事长13305417506Email:[e-mail]22HowtoRunaSuccessfulCulturalIntegrationafterM&ADr.QinXuBoardChairmanSangoalConsultingMobile:13305417506Email:[e-mail]‹Beijing‹Shanghai‹Shandong‹Xinjiang3困惑一：绝大多数的企业在获得产品和业务经营的成功之后，往往希望通过资本运营的方式获得企业进一步的快速成长，但购并、重组、整合的成功率经常不高：1、上市后接连投资、收购了一些公司，但是效益没有原来预计的那么好，有些还陷进去了我们派出的老总对方抵触，有的公司连销售老总都没留住了，业绩还下滑了。2、我们老总在收购企业之前不跟我们说，搞完了我们才知道，还要我们迅速接手，谁搞得定？进到收购的企业，人家都和我们隔着一层，无法开展工作。3、收购协议都签订了3月了，许多基本的问题还没解决，组织结构都定不下来，工作开展不下去，担心这样下去，人们会疲了，下一步更不好搞。4、协议好签，文化难统一，许多做事和管理的风格差异很大，无法协调，5、整合都一年了，许多事情还是他们一套，我们一套，两张皮。6、老总们自收购以后就去抓经营和市场去了，内部管理太乱了，内耗太大，矛盾重重。7、去开董事会，许多信息我们都不知道，表面上是大股东，实际上我们没有实际的控制力收购方的苦恼！！44ConfusionIThemostmajorityofcompanieswouldliketodeveloptheircompaniesrapidlybycapitaloperationaftertheyobtainedthesuccessontheirproductsandbusinessoperation,butactuallythesuccessrateoftheM&A,reunionandintegrationisrelativelylow.I.Afterweconsecutivelyinvestedoracquiredsomecompanies,wefoundthattheresultwasnotasgoodasweexpectedandwefailedinsomecases.Sometimes,theotherpartywasagainstthemanagerweappointed,oroursalesperformancewentdownbecauseoursalesmanagerquitjustaftertheM&A.II.OurbossdidnottellustheeventuntiltheM&Awasdone,andthenheaskedustodealwiththewholesituation.Itwastootoughforustodoit.Wefelttheobviousgapbetweentheotherpartyandussoitwasreallyhardtostarttheprogram.III.AlthoughwehavealreadysignedtheM&Aagreementforthreemonths,manybasicproblemshavenotbeensolvedliketheorganizationchart.Inthissituation,wearestuckandcannotgotothenextstepandthestaffaregettingtriedtodoit.IV.ItiseasiertosigntheM&Aagreementbuthardertounitethetwodifferentculture.Wehavedifferentstylesonworkingandmanagementsoitisreallyhardtocoordinatebetweentwoparties.V.AlthoughtheM&Ahasbeendoneforoneyear,Itishardtocoordinatebecausebothofthetwopartiesarestillsticktoownworkingstyles.VI.ThetopmanagementshiftedtheirfocusesonmarketingandunitsoperationaftertheM&A,therefore,theinternalmanagementseemsdisordered.VII.Althoughwearebigshareholders,weactuallydonothavethepowerofcontrol.Manycompanyinformationwehaveneverheardaboutitwhenweareinthemeetingofboardofdirector.Thebuyer’sheadache5困惑二：1、当初不是因为资金的问题，我们也不会让他们收购，经营还是我们懂，他们不要参与。2、组建新班子，我们的人没有几个在决策层的，都是他们的头，我们是二等国民了。3、收购协议都签了，下一步到底怎么办，会不会裁员、调岗、如果不如过去怎么办？4、既然是一家人，那么薪酬就应该看齐，同样的岗位他们的员工收入比我们高，我们要调。5、他们派来的干部好像救世主一样，不是看在钱的份上，懒得理他。6、说什么强强联合，我看是恃强凌弱，我正在找新东家呢，此地不留爷，自有留爷处。7、启动大会上他们说得好听，现在你看到了吧，没有实际的东西，换汤不换药。8、现在是人心浮躁，大家忧心仲仲，没有人专心干活，等政策呢,但是好像高层还没统一呢。被收购方的心态！！66ConfusionIII.Wewouldnotagreedtobeacquiredifwedidnothavetheproblemofcapitalshortage.Weknowhowtomanageourselvessowedonotneedthebuyercometomanageus.II.Aftertheacquisition,wehavefewstaffinthedecision-makinglevelandmostofmembersinthislevelarefromthebuyerIII.Whatwillhappenaftertheacquisitionagreementhasbeensigned?Layofforjobrotation?Whathappenediftheperformanceisnotasgoodasbefore.IV.Sincewehavebeenacquired,itisfairenoughtobepaidequallyinthesamecompany.Butactuallytheygethigherpaythanusatthesamepositionsoweasktoraiseourpay.V:TheappointedmanagersfromthebuyerthinktheylikeJesusforus.Weareworkingwiththemjustforthesakeofthemoney,actuallywedonotliketoworkwiththem.VI:Ithinktheacquisitionisthebigcompanybulliesthesmallcompanyratherthantwocompaniescombinetheirstrengthsforbetterdevelopment.ThereisnotnecessarytostickwiththiscompanyandnowIamlookingforthenewjob.VII.Thebuyerdescribedgoodfutureattheorientation,butactuallytherearefewchangesintheaction.VIII.Currently,thestaffareallworriedaboutwhatwillhappenaftertheacquisitionandnoonecanreallyconcentrateonthework.Theyarewaitingforthenewpoliciescomeoutbutitseemsthatthetopmanagementhavenotunitedthepoliciesfrombothparties.Theacquiredcompany’sheadache7蒙古帝国给我们的启示：据史料记载，蒙古自崛起后，先后发动三次西征，南下灭夏覆金亡宋，又屡屡服高丽征日本、平占城、击安南、攻缅国、伐爪哇，其武功之盛为亘古之所未有。13—14世纪的蒙古大帝国由两大部分组成：（1）元朝辖区：包括中国、蒙古本土、朝鲜及南洋部分地区，名义上为大帝国之统治中心；（2）四大汗国：钦察、察合台、窝阔台、伊利诸汗国，形式上奉元帝为宗主，实际上各自独立。蒙古大帝国极盛时的版图古今无与伦比，大致东起朝鲜、西至地中海、北抵西伯利严、南达南海及印度洋，包括几乎整个亚洲及欧洲东部。88HintsandTipsfromAncientMongolianEmpireAccordingtothehistoricalrecords,sincetheMongolianEmpirehadbeenbuilt,theylaunchedwarstothewestthreetimes,downtothesouthtodestroyWesternXiaKingdom,JinKingdomandSongDynasty,also,conqueredtheancientKorea,JapanandtheotherpartsintheEastandSouthAsia.Themongolscreatedoneofthegreatestmilitaryintheworld.TheMongolianEmpireconsistedoftwomainpartsinthethirteenthandfourteenthcentury:1.TheYuanDynasty,whichwasincludingChina,Mongolia,KoreaandsomepartsintheSouthAsia.ItwasnamedtherulingcentreofthewholeEmpire.2.Fouralliedpowers,whichweretheKipchak,theIlkhanate,theChagataiKhanateandtheGreatKhanate.TheyallworshipedtheemperorofYuanDynastybuteachofthemwereindependentpolitically.ThelandscapeoftheMongolianEmpireattheprosperousperiodspreadacrossalmostthewholeAsianareaandtheeastpartofEurope.ItextendedeasttowestfromKoreatotheMediterraneansea,andnorthtosouthfromtoSiberiatotheSouthseaandtheIndianOcean.9上一张下一张1010上一张下一张MapofYUANDynasty11自成吉思汗1206年在斡难河源举行忽里台（大聚会）即大汗位起，至其孙忽必烈于1271年建立元朝共65年；自忽必烈建立元朝至朱元璋于1368年攻克北京，元顺帝携家眷及宫廷官僚北走上都，元朝灭亡止，前后共97年；四大汗国中昀长的钦察汗国至1502年灭亡。因此，蒙古兴盛时期大约也就100余年的时间。为什么亘古未有的蒙古大帝国及蒙古人兴盛期会这么短？为什么蒙古人吞并东亚、中亚、西亚