学术英语单词(1-5)第1页2020-3-20学术英语单词(1-5)第一单元1.freeenterprise自由企业制度2.adversity不幸,逆境3.capitalistic资本主义的4.compelling令人信服的5.array大群,大量6.stockholder股东7.workforce劳动力8.prospective可能的9.underestimate低估10.dedication奉献11.perseverance坚忍12.mailable可邮寄的13.cooperative合作完成的14.on-demand按要求的15.billionaire亿万富翁16.undercapitalization资本不足17.convertible敞篷汽车18.sander打磨机19.vendor卖家20.stockbroker股票经纪人21.personality名人22.facet一个方面23.mutualfund共同基金24.oceanicevaporation海洋蒸发25.businessplan经营策划26.customerservice顾客服务27.fraud欺骗28.roadmap指南29.transaction交易30.price-targetingstrategy区别定价战略31.pricing定价32.hassle困难,麻烦33.self-targeting使自己成为目标34.prise撬开35.insensitive不敏感的,反应迟钝的36.recipe菜谱37.makesth.ofsb/sth.利用(机遇)38.illuminating使清楚易懂的学术英语单词(1-5)第2页2020-3-2039.turnsthonitshead使……与之前相反的40.premium溢价41.profitable有利可图的42.chili小红辣椒43.triple使成三倍44.markup涨价45.whopping巨大的46.crisp薯片47.snack吃零食48.admittedly确实,无可否认的49.irritated生气的50.outwit以智取胜51.closesubstitutes功能接近的替代品52.businesslandscape商业格局,商业环境53.competitivedynamics竞争的态势54.socialweb社交网站55.sicialnetworkingsite(SNS)社交网站56.FacebookWall脸谱的涂鸦墙57.callcenter呼叫中心58.supportstaff向客户提供支持的员工59.competitiveadvantage竞争优势60.adoptionofnewtechnology新技术的采用61.login登陆62.newsfeed即使新闻,动态消息63.targetaudience目标受众64.textmessage手机短信65.overestimate高估66.relevance重要性67.mainframe主机68.underway在进行中69.portal门户网站70.orderofmagnitude数量级71.traffic受到访问72.cohort一批人73.feat事迹74.technophobic畏惧技术的75.overly太76.unnavigable无法导航的77.anonymous匿名的78.blur变模糊79.recipient接受者80.rep代表81.instantaneous瞬间的82.gospel信念学术英语单词(1-5)第3页2020-3-2083.responsive敏感的84.collaborative协作的85.smartphone智能手机86.axis参考轴线87.leap-frog革命性的产品88.enterpreneur企业家89.pricesensitive/insensitive对价格敏感90.saleforce销售队伍第二单元1.4Psofmarketing:营销4P理论,包括产品,渠道,价格和促销2.marketingmanager营销经理3.targetmarket目标市场4.discountstore折扣商品5.exclusivedistribution独家经销6.Publicrelations公共关系7.salespromotion促销8.eventmarketing事件营销9.marketer营销人员10.stakeholder股东11.commonality共同特性12.Manipulation操纵13.charged引起强烈感情的14.maximize使……最大化15.entice诱惑16.nutritious有营养的17.sociological社会学的18.scent气味19.tangible可触知的20.intangible触摸不到的21.boutique精品店22.lifeblood命脉23.capitalism资本主义24.profitability利润25.theactofsales销售行为26.managecustomerrelationships管理客户关系27.businessphilosophy经营理念28.satisfyconsumerrequirements满足客户需求29.Manipulatethetoolsofmarketing实用营销工具,操纵市场营销的工具30.enticeconsumerstobuyproducts吸引消费者购买产品31.effectivemarketing有效营销32.idealtargetmarket理想目标市场33.promoteproducts促销产品学术英语单词(1-5)第4页2020-3-2034.利益最大化maximizeinterest35.产品包装thepackagingoftheproduct36.产品设计与生产thedesignandmanufacturingoftheproduct37.知名品牌establishedbrand38.消费产品consumeraproduct39.减少生产成本cutthecostofmanufacturing40.stupidity愚蠢41.robust强健的42.icon偶像43.senseless无道理的44.accessory配饰,配件45.hindsight事后聪明46.in/withhindsight事后认识47.excrement粪便48.detergent洗涤剂49.powerhouse强大的组织50.Acumen敏锐51.superiority优势52.iconic偶像的53.shampoo洗发剂54.retailer零售商55.disposable用后即丢弃的56.diaper尿布57.offshore国外的58.tosaytheleast最起码59.stunningly极好的60.tampon月经棉布61.taboo禁忌62.normalization正常化63.billboard广告牌64.over-brand品牌建设过度65.venturecapitalfirm风险投资公司66.paidlisting付费列表67.givesthawhirltrysththatyouarenotsureyouaregoingtolikeorabletodo尝试68.cull挑选69.algorithm算法70.experientially基于经验的71.phenomenally非凡地72.bogsthdownmakesthdelayedsothatnoprogressismade使停顿73.extraneous非必要的74.showofhands举手示意75.accountancy会计工作76.protfolio业务或投资组合77.momentum动量学术英语单词(1-5)第5页2020-3-2078.photon光子79.advertising广告80.businessphilosophy经营理念81.personalselling个人销售第三单元1.merchandisingstrategy铺货策略,产品陈列策略2.logistics物流,后勤3.inventory存货,库存4.overstocking存货过剩5.understocking库存不足6.fiscal财年7.slowdowm减速,衰退8.jointventure合资企业9.supercenter大型超市10.merchandise商品,货物11.headwind逆风12.tortilla墨西哥玉米饼13.gravitate被吸引14.customization定制15.persistence坚持不懈16.centerpiece核心17.mesh相配18.Styrofoam聚苯乙烯泡沫塑料19.Cellophane玻璃纸20.turnone’snoseupatsth瞧不起21.antagonism对抗22.hypermarket大型超市23.operationsstrategy运营策略24.growthstrategy发展策略25.consumerpreference消费者偏好26.internationalexpansion国际扩展27.shoppingbehavior购物行为28.strategyofeverydaylowprice每天低价策略29.keepinventorytoaminimum库存最小化30.stockoption认股权31.licensingagreement特许权协议32.foreigndirectinvestment(FDI)外国直接投资33.premium优质的34.roast烘焙35.enchant迷住36.brew泡(茶),煮(咖啡)37.beverage饮料学术英语单词(1-5)第6页2020-3-2038.pastry糕点39.obscurity无名40.franchise给予特许经营权41.licensee执照持有人42.replicate复制43.adhere坚持44.parameter特点45.skeptic怀疑者46.brisk轻快的,兴旺的47.embarkonsth着手48.royalty特许权使用费49.specification规格50.disenchanted不抱幻想的51.subsidiary分公司52.wholly-ownedsubsidiary全资子公司53.majoritystake多数股权54.anorderofmagnitude数量级55.RSVP(replypleaseorpleaserespond)请回复56.niche利基市场57.magnitude大小58.domain域名59.authentication证明60.initiate开始61.outnumber数量上超过62.privacy隐私63.categorize使……分类64.cachet声望65.ironic有讽刺意味的66.instrumental对……有重要作用的67.longevity持续时间68.beget引起69.hierarchy等级70.entail导致71.know-how诀窍72.accumulate积累第四单元1.strategicplanning战略规划2.businessethics商业道德3.personalintegrity个人诚信4.knowledgeworker知识工作者5.costoflabor劳动力成本6.addedvalue附加价值学术英语单词(1-5)第7页2020-3-207.customersegment客户细分市场8.equivocate含糊其辞9.ambivalent有矛盾心里的10.reiterate重申11.resonance共鸣12.baffle使困惑13.flock聚集14.charismatic有号召力的15.endeavor尝试,努力16.intuitively直觉地17.doctoral博士的18.givest