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2320107JournalofQingdaoHotelManagementCollegeVol.2No.3Jul.2010*,(中国海洋大学,山东青岛266100):劈柴院是青岛的一个符号,承载着青岛百年的市井文化在中山路全面整治改造过程中,劈柴院更是青岛市历史文化名城保护规划的重点街区之一改造后的百年老街焕发出了青春活力,但处在发展初期的劈柴院仍存在着许多问题针对这些问题,论文结合国内部分成功的特色街案例和劈柴院实际,对劈柴院的可持续发展提出一些设想和建议:青岛;劈柴院;特色街:F592.7:A:16745655(2010)03001404,,,,,,,,,,,,(一)劈柴院的由来与地缘文化,,,1902,,,20,,,,13907,18946.9,1829.01,107500.36,,!∀:,,,,,,,,,,,18981914,(二)劈柴院的改造情况,,,,,,,,,,14*:20100306:(1972),,,,,,,,,,20065,,:,,,,,,,,,(1)1262830(m2)(m2)(m)268352.811691066.4%2.023.05208352.8122328.669.8%2.673.83192810511.532274.773.4%2.152.932410511.539749.666.1%2.65419305354.911035678.3%1.932.4795354.9114373.970.9%2.683.7515注:(1)建筑密度的值为去掉玻璃顶棚后的建筑密度值;(2)28号地块为劈柴院所在地块数据来源:劈柴院管理委员会,,,,,,,,,,,,,,:(28)(),,,,,,,,,,,,(一)劈柴院业态组合欠佳,,;,,,,,,,,,1520103(二)品牌保护意识淡薄,,,,,,,,,,,,,,(三)传统手艺缺乏有效传承与保护,,,,,,,,,,,,(四)菜品定位和创新设计有所欠缺,,,,,,,,,,,,,,10,(五)劈柴院的包装宣传欠佳,,,,,(一)进行高起点商业运作,,,(),:()()()()(二)提高商标保护意识,,,,,,,,,,,,,,,,(三)大力弘扬老字号企业文化:,,,,;,,,,,,,(四)加强劈柴院整体氛围的营造,;(),,1620103,;,,,,,,(五)加强名片的包装和推广,,453000,,,!∀,,,,!∀,,,,,,,,,,,,,,,,,,:[1]回苏.餐饮企业商标被恶意抢注的法律保护[J].中国食品,2007(6):4243.[2]熊元斌,李晨.吉庆街:武汉休闲文化名片的打造[J].学习与实践,2004(7):4550.[3]朱晓翔.浅论开封饮食文化特色及其旅游开发[J].商场现代化,2008(31):344345.[4]丁静蕾,邓冰.以人为本,传承文化###谈武汉户部巷的保护和更新[J].华中建筑,2005(4):116117.ResearchandThinkingontheDevelopmentofFirewoodYardinQingdaoCAILibin,QIHongxia(OceanUniversityofChina,Qingdao266100,China)Abstract:FirewoodYardisasymbolofQingdao,whichalsocontainsitscenturialmarketplaceculture.DuringtherenovationandtransformationofZhongshanRoad,FirewoodYardisoneoftheimportantstreetsandareasinthepreservationandplanofthefamouscityofhistoryandcultureinQingdao.Aftertransformation,thiscenturialoldstreetregainsitsyouthfulvigor,buttherearealsomanyproblemsofFirewoodYardattheearlystageofitsdevelopment.Tosolvetheseproblems,thispapercombinedwithsomesuccessfulcasesofdomesticidenticalstreetsandtherealityofFirewoodYard,proposessomethoughtsandsuggestionsofthesustainabledevelopmentofFirewoodYard.Keywords:Qingdao;FirewoodYard;identicalstreet(责任编辑:周晓莉)1720103