잠재고객•우리회사의(가장적합한)고객은누구인가?•그들을유치하기위한방법은무엇인가?•고객들은우리Site에서어떤행동을보이는가?•고객들은우리Site와경쟁Site에서어떤태도(정부수집,구매등)의차이를보이는가?•반복구매를위한교차판매/상승판매방법은?•고객의방문을어떻게개인화할것인가?•이탈이예상되는고객은누구인가?•휴면고객을활성화하는방법은무엇인가?신규고객유치전략경쟁사고객유치전략고객가치증대전략우수고객유지전략휴면고객활성화전략고객이탈방지전략이탈고객재유치전략e-CRM구축관점AddYourTitleAddYourTitleTitleClicktoaddtextClicktoaddtextClicktoaddtextTitleClicktoaddtextClicktoaddtextClicktoaddtextTitleClicktoaddtextClicktoaddtextClicktoaddtextTitleClicktoaddtextClicktoaddtextClicktoaddtextTitleClicktoaddtextClicktoaddtextClicktoaddTitleTitleTitleTitleTitleTitleOOOOOTitleOOOOOTitleOOOOOTitleOOOOOTitleOOOOOTitleOXOXOTEXTTEXTTEXTTEXTTEXTTitleATitleBTitleCTitleDTitleETitleFTableAddYourTitleAddYourTitleAddYourTitleAddYourTitleAddYourTitleAddTextTextTextAddTextAddTextTextTextAddTextAddTextTextTextAddTextAddTextTextTextAddTextAddTextTextTextAddTextDescriptionofthecontentsClicktoedittitlestyleDescriptionofthecontentsClicktoedittitlestyle18GANTT–4WEEKUnitofmeasure*FootnoteSource:SourceText•TextTextTextTextText•Text•Text19Unitofmeasure*FootnoteSource:SourceText•TextTextTextTextTextText•Text•TextText20Unitofmeasure*FootnoteSource:SourceText•Text•Text•Text12345678Text910111221Unitofmeasure*FootnoteSource:SourceText•Text•Text•Text12345678Text910111212345678Text910111222Unitofmeasure*FootnoteSource:SourceText•Text•Text•TextMonTueWedThuFriTextResponsibility23Unitofmeasure*FootnoteSource:SourceText•Text•Text•TextResponsibilityMTWTFTextMTWTFText24Unitofmeasure*FootnoteSource:SourceText•Text•Text•TextTextTextTextTextTextTextTextTextTextText25Unitofmeasure*FootnoteSource:SourceText•Text•Text•TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText262BY2MATRIXUnitofmeasure*FootnoteSource:SourceHighLowHighLowTextText•Text•Text•Text•Text27TextLowMediumHighTextLowHigh2BY3MATRIXUnitofmeasure*FootnoteSource:Source•Text•Text•Text•Text•Text•Text2