雀巢公司presentation

2009年09月Welcome！Membersofourteam陈婧陈正星王妹福李清瑞余凤平曹依琳2009年09月Intro&HistoryBusiness&ProductsMainMarketsMainCompetitorsBusinessPrinciples2009年09月Intro&History2009年09月HowmuchdoyouknowaboutNestlé?GoodFood,GoodLife.2009年09月World’sNo.1Food&BeveragesCompanyNestléHeadOfficeinVevey,SwitzerlandCEO:PaulBulckeRankinTop500:71Employees:328,000Factories:461in83countries2009年09月History：Nestlé’sOriginFounder:HenriNestlé(1814-1890)Nestlé’sfirstinfantmilkcerealin18672009年09月History:1867-1988•1867•launchedFarinelactée•1905•NestléandAngloSwissCondensedMilkCo•1938•Nescafécoffeewaslaunched•1939•ActivitiesintheWesternHemisphere,theBritishEmpireandoverseas•1943•NescafécoffeeareservinginEuropeandAsia•1948•LaunchofNesteaandNesquik•1977-1988•CreationofNestléNespresso,Buitonibecamepartofourportfolio2009年09月History:1989-20121997•CreationofNutritionStrategicBusinessDivision2001•MergedwiththeRalstonPurinaCompany2003•AcquiredMövenpickIceCream2006AcquiredJennyCraigandUncleToby's2007AcquiredNovartisMedicalNutrition,GerberandHenniez2010launchedtheNestléCocoaPlan2012CreationofNestléHealthScienceandNestléInstituteofHealthSciencesWorkwiththeFairLaborAssociationonourcocoasupplychain2009年09月Business&Products2009年09月NestléInfantCereals–TheidealweaningfoodBabyfoods&DairyAdeliciousevaporatedmilkAgoodsourceofcalcium2009年09月BottledwaterAffordable,safe,healthyhydrationwithagreattaste.WeightmanagementJennyCraig,Inc.Bottledwater&Weightmanagement2009年09月Petcare&SportnutritionaperfectbalanceofhealthyingredientsawideselectionPetcareSportnutrition2009年09月Healthcarenutrition&FoodservicebalancednutritiontokeepyougoingHealthycarenutritionGoodqualityFoodservice2009年09月Chocolateconfectionery0gramsoftransfatCulinaryfrozenfoodlightwafertextureanddeliciouschocolatetasteChocolate&Culinaryfrozenfood2009年09月CerealDrinksIcecreamAdeliciouscerealmadewithwholegrainmagicalenjoymentyoucanfeelgoodabout.combinehealthyrealfruitandadelicioustasteCereal,Drinks&Icecream2009年09月NescaféCappuccinoNescafé3in1NescaféClassicmedium-darkRoastafullflavorThey’refrothyandwonderful.amazinglyeasytomakeCoffee2009年09月Uniquesellingpoints1.Highquality2.Reasonableprice3.Well-knownbrand4.StrongR&Dcapability5.Nestle’sidea2009年09月MainMarkets2009年09月19MainMarketsNorthAmericaEuropeAsiaAfricaAustraliaSouthAmerica2009年09月20SalesGrowth1997199819992000200120022003200420052006200720082009年09月MainCompetitors2009年09月Maincompetitors12Oneoftheworld'slargestconsumergoodscompany34Leadingfoodmanufacturerglobalfoodandbeverageleadersecondlargestfoodandbeveragecompany2009年09月23Forcoffee:VSawiderangeofproductsPerfectmixofcoffee,milkandalittlesugarOriginatedinBrazilinthe1930sdeliciouslyrichandbalancedcoffee2009年09月24Foricecream:VSAcquisitionofDreyernaturalingredientsWorld’slargesticecreammanufacturer2009年09月25Fordrink:VSvariousproductscarbonatedbeverageessentialvitaminsandmineralspackagingrespectstheenvironment2009年09月BusinessPrinciples2009年09月27BusinessPrinciples1.Nutrition,HealthandWellness2.QualityAssuranceandproductsafety3.ConsumerCommunication4.Humanrightsinourbusinessactivities5.Leadershipandpersonalresponsibility6.Safetyandhealthatwork7.Supplierandcustomerrelations8.Agricultureandruraldevelopment9.Environmentalsustainability2009年09月Ourobject“Whetheritisintermsofconvenience,healthorpleasure,weareableandcommittedtocreatetrustworthyproducts,systemsandservicesthatcontributetoimprovingthequalityofconsumers’lives.”WernerBauerChiefTechnologyOfficer,NestléS.A.2009年09月ThankYou！