从数据到信息如何体验价值

CONFIDENTIAL:AllcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontractӾᮠᦞࡠؑ᚟ˉྲօᨀॷITؑ᚟䍴ӗԧ٬੤ᕪ䍴␡ᢰᵟ亮䰞CONFIDENTIAL:Allcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontract䅊⧭ˆ䄖䄖㹒䐨㚽⭥⳷㹗㳕䍞ˆOracle⭥BIㆃ㉗Ⳟ➙ˆ⧪⹇➙㏞ˆ䓽ㆂCONFIDENTIAL:Allcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontract‡³а⅑ᙗāণᑝ࠶᷀䳮Ҿ䟽༽֯⭘‡ᛵᲟᔪ⁑䍩ᰦ䍩࣋‡䳮Ҿሶㆆ⮕оᇎ䱵ᛵߥ⴨㔃ਸᇎᇎ䱵䱵ᛵᛵߥߥ˖˖࠶࠶᷀᷀оо㹼㹼ࣘࣘѻѻ䰤䰤㝡㝡㢲㢲ਁਁ⭏⭏ҶҶӰѸᛵߥ˛ѪѪօօਁ⭏䘉⿽ᛵߥ˛䟷䟷ਆਆ㹼㹼ࣘࣘ䈱ڊӰѸ˛ྲྲօօ䐘༷䘹ᯩṸ䘋㹼Ոॆ˛CONFIDENTIAL:Allcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontract‡ཊ⿽BIᐕާՊᖡ૽࠶᷀᭸⦷‡ъ࣑㔙᭸㕪䲧㿶മ‡ࠪ⧠ᖡᆀBI亩ⴞ‡࠶ᮓⲴBIส⹰ᷦᶴ䙐ᡀᴤ儈ᡀᵜᇎᇎ䱵䱵ᛵᛵߥߥ˖˖ሶሶᰲᰲ䍥䍥ⲴⲴ࠶࠶᷀᷀ᆔᆔዋዋ㿶㿶֌֌ᘛᘛ䙏䙏䀓䀓ߣߣ䰞䰞仈仈ⲴⲴ࣎࣎⌅⌅ᐲᐲ൪㩕䬰ࡦࡦ䙐䙐CONFIDENTIAL:Allcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontractᇎᇎ䱵䱵ᛵᛵߥߥ˖˖BI䴰䴰≲≲ннᯝᯝਁਁኅኅ‡ㅜаᒤ50%Ⲵ࠶᷀䴰≲ਁ⭏ਈॆ‡䳮ҾᮤਸᯠⲴᡆᯠࠪ⧠ⲴᮠᦞⓀ‡ሶBIоITส⹰ᷦᶴ⴨䳶ᡀ䍩⭘ᰲ䍥‡ᆈ൘ᔰਁ仾䲙50%ਁਁ⭏⭏ਈਈॆCONFIDENTIAL:Allcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontractнн਼਼⭘⭘ᡧᡧⲴⲴнн਼਼࠶࠶᷀᷀䴰䴰≲≲ᡰᴹⲴߣㆆ㘵བྷཊᮠњփቁᮠBIуᇦབྷཊᮠ㇑⨶Ӫઈ儈㓗ъ࣑⭘ᡧOracleBIEEߣㆆቲ㇑⨶ቲа㓯ઈᐕㆰঅⴤ㿲ˉਚ㾱ᡁᜣ㾱Ⲵ㓿ᑨࠪᐞˉ㜭੖ᨀ׋⿫㓯䇯䰞㾱≲儈᭸ˉ㜭੖ᨀ׋ѫࣘ亴䆖㺘⧠ཊṧˉ㜭ᨀ׋Ѡᇼⴤ㿲Ⲵ㺘⧠ᯩᔿ⚥⍫ཊਈˉ㜭ᨀ׋ᘛ䙏ⲴҼ⅑؞᭩ؑ᚟ޡӛˉ㜭ഒ䱏ޡӛˈ࠶᷀䇘䇪㓶㢲᭮བྷˉ㜭੖ᨀ׋ㆰঅǃᘛ䙏Ⲵḕ䈒ㆰঅⴤ㿲ˉ㜭ሩޣ䭞ᮠᦞ儈Ӟᱮ⽪ᇩ᱃᧕ਇˉн䴰㾱ԫօษ䇝ITӪઈᔰਁㆰঅˉྲ᷌䴰≲ਁ⭏᭩ਈˈ㜭੖ᘛ䙏ᆼᡀᮠᦞ䟿ˉ㜭؍䳌нᯝ໎䮯Ⲵᮠᦞ䟿ǃ⭘ᡧ઼ᙗ㜭ᆹޘ᧗ࡦˉ㜭᧗ࡦᮠᦞǃ࣏㜭䘈ᴹᰦ䰤CONFIDENTIAL:Allcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontract൘ᇎᯭ਴њъ࣑㌫㔏ԕਾˈᮠᦞᓃѝ؍ᆈᴹབྷ䟿Ⲵᴹԧ٬Ⲵᮠᦞˈնᱟъ࣑㌫㔏ਚ䍏䍓㿴㤳⍱〻઼䟷䳶ᮠᦞˈྲօሶ䘉Ӌᮠᦞኅ⧠ࠪᶕˈྲօਁᧈ䘉Ӌᮠᦞѝ▌൘Ⲵؑ᚟ˈྲօᢺᮠᦞᓃѝⲴᮠᦞਈѪᴹԧ٬Ⲵؑ᚟ˈ䘉Ӌ䜭ᱟ൘ᇎᯭъ࣑㌫㔏ԕਾ䶒ѤⲴᯠⲴ䰞仈ˈҏቡᱟ䙊䗷ᮠᦞԃᓃ઼BI㌫㔏ᶕᆼழⲴDŽ䎞䎞㦘㦘ⰉⰉ㸜㸜䄖䄖㹒㹒㻖㻖㵔㵔⼮⼮BBII㻖㻖㵔㵔⭥⭥⹹⹹㻖㻖CONFIDENTIAL:Allcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontract䅊⧭ˆ㚠㣑㘇㑺⭥⳷㹗㳕䍞ˆOrace⭥BIㆃ㉗Ⳟ➙ˆ⧪⹇➙㏞ˆ䓽ㆂCONFIDENTIAL:AllcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontractᲪᲪ㜭㜭ߣߣㆆㆆઘઘᵏᵏާާᴹᴹ࠶࠶᷀᷀㜭㜭࣋࣋ⲴⲴᲪᲪ㜭㜭ъъ࣑࣑⍱⍱〻〻1ਁਁ⭏⭏ҶҶӰѸᛵߥ˛4䟷䟷ਆਆ㹼㹼ࣘࣘ䈱ڊӰѸ˛2ѪѪօօਁ⭏䘉⿽ᛵߥ˛3ྲྲօօ䐘༷䘹ᯩṸ䘋㹼Ոॆ˛CONFIDENTIAL:Allcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontract࠶࠶ᮓᮓⲴⲴᓄᓄ⭘⭘㌫㌫㔏㔏ъ࣑㌫㔏1ъ࣑㌫㔏2ъ࣑㌫㔏3䬰୞ᮠᦞ䍒࣑ᮠᦞOOrraaccllee⭥⭥BBIIㆃㆃ㉗㉗ⳞⳞ➙➙ݤܨૃܦЗנݤܨђٿґ㔴ىࢻЎԆ࣐ېࡼݤܨݤܨ୳ۉݤܨॡࣂݤܨ࣐҄OracleDatabaseOracleBIEE+ᴽᴽ࣑࣑㔏㔏ааԱԱъъؑؑ᚟᚟⁑⁑රරӔӔӂӂᔿᔿؑؑ᚟᚟ᶯᶯণণᑝᑝ࠶࠶᷀᷀ᣕᣕ੺੺ᒦᒦਁਁᐳᐳ亴亴ݸݸỰỰ⍻⍻઼઼䆖䆖ᣕᣕMSOfficeᨂᨂԦԦᮠᮠᦞᦞԃԃᓃᓃ࣐࣐䖭䖭ᣭᣭਆਆ䖜䖜ᦒᦒݰ▁іE-LTߌ߄ࣩODIঞ▁ݤܨॡࣂঞ▁ґ㔴࣐҄䖜䖜ᦒᦒ䖜䖜ᦒᦒ䖜䖜ᦒᦒᮠᦞⓀ1ᮠᦞⓀ2ᮠᦞⓀn««ODI㔏㔏аа䳶䳶ᡀᡀⲴⲴBI㌫㌫㔏㔏CONFIDENTIAL:AllcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontractOLTP઼઼ODS㌫㌫㔏㔏ᮠᮠᦞᦞԃԃᓃᓃǃǃᮠᮠᦞᦞ䳶䳶ᐲᐲOraclePeopleSoftǃǃSiebelǃǃSAPᇊᇊࡦࡦᓄᓄ⭘⭘〻〻ᒿᒿ᮷᮷ԦԦExcelXMLᮠᮠᦞᦞᮤᮤਸਸᡰᡰ䶒䶒ѤѤⲴⲴIT䳌䳌⺽⺽ԱԱъъ㔙㔙᭸᭸ᇊᇊࡦࡦᣕᣕ㺘㺘ᢃᢃववⲴⲴᓄᓄ⭘⭘〻〻ᒿᒿъъ࣑࣑ᲪᲪ㜭㜭࠶࠶᷀᷀ᮠᮠᦞᦞ㚄㚄ਸਸᮠᮠᦞᦞԃԃᓃᓃᇊᇊࡦࡦᮠᮠᦞᦞ䳶䳶ᐲᐲᮠᮠᦞᦞ䇯䇯䰞䰞ᮠᮠᦞᦞᆔᆔዋዋSQLJavaᢩᢩ༴༴⨶⨶㝊㝊ᵜᵜᮠᮠᦞᦞᒣᒣਠਠᮠᮠᦞᦞ䗱䗱〫〫ᮠᮠᦞᦞ༽༽ࡦࡦᔲᔲᶴᶴ㌫㌫㔏㔏䭉䭉䈟䈟ⲴⲴᮠᮠᦞᦞ䟽⭘OLAP5ؑؑ᚟᚟ннᆼᆼᮤᮤᮠᮠᦞᦞ䟿䟿བྷབྷCONFIDENTIAL:AllcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontractOracleDataIntegratorԱԱъъ⡸⡸ՈॆE-LTԕᨀ儈ᙗ㜭ǃӗ㜭ᒦ䱽վTCO༠༠᰾᰾ᔿᔿ䇮䇮䇑䇑໎໎䟿䟿ᇎᇎᰦᰦⲴⲴᮠᮠᦞᦞᦅᦅ㧧㧧E-LT䖜䖜ᦒᦒᯩᯩᔿᔿਟਟ✝✝ᨂᨂᤄᤄⲴⲴփփ㌫㌫㔃㔃ᶴᶴᮠᮠᦞᦞԃԃᓃᓃ亴亴㇇㇇㇑㇑⨶⨶㌫㌫㔏㔏OLTPᮠᮠᦞᦞᓃᓃⓀⓀ྇྇㻵㻵䖟䖟ԦԦ䚇䚇⮉⮉㌫㌫㔏㔏ਟਟᨂᨂޕޕⲴⲴ⸕⸕䇶䇶⁑⁑ඇඇ8CONFIDENTIAL:Allcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontractޘޘ䶒䶒ⲴⲴᮠᮠᦞᦞᓃᓃааփփᵪᵪ‡儈ᓖᒦ㹼Ⲵ⺜Ԧփ㌫ᷦᶴᇎ⧠䎵བྷᮠᦞ䟿Ⲵᘛ䙏༴⨶‡ሶՈॆᔦըࡠᆈۘቲˈⴤ᧕൘ᆈۘㄟ䘋㹼ᮠᦞᇶ䳶ර༴⨶‡ᴹу䰘䪸ሩᮠᦞԃᓃⲴ਴⿽Ոॆᢰᵟ˖⚥⍫Ⲵ࠶४ǃսമ㍒ᕅǃ䘎᧕㍒ᕅǃ⢙ॆ㿶മǃ㔃᷌㕃ᆈㅹ‡ᴰޘ䶒Ⲵ࠶࣏᷀㜭‡OLAPǃ㔏䇑ǃETLǃণᑝḕ䈒ǃᮠᦞ᥆ᧈǃオ䰤ᮠᦞ‡ᴤᴤᕪᕪⲴⲴᯠᯠᮠᮠᦞᦞԃԃᓃᓃ࣏࣏㜭㜭ᮠᮠᦞᦞ᥆᥆ᧈᧈOLAPETLᯠᯠ໎໎CONFIDENTIAL:AllcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontractStarSchemaᮠᮠᦞᦞᮤᮤਸਸᒣᒣਠਠCommonEnterpriseInformationModelOracleBIServerӔӔӂӂᔿᔿؑؑ᚟᚟ᶯᶯণণᑝᑝ࠶࠶᷀᷀亴亴ݸݸỰỰ⍻⍻઼઼䆖䆖ᣕᣕMSOfficeᨂᨂԦԦᣕᣕ੺੺ᒦᒦਁਁᐳᐳESSBASEަަᆳᆳᮠᮠᦞᦞⓀⓀަަᆳᆳᓄᓄ⭘⭘㹼㹼ъъؑؑ᚟᚟㌫㌫㔏㔏SAPSAPBWъъ࣑࣑ѫѫ仈仈ᮠᮠᦞᦞ䳶䳶ᐲᐲъъ࣑࣑ѫѫ仈仈ᮠᮠᦞᦞ䳶䳶ᐲᐲOracleBI྇྇ԦԦԱԱъъ⡸⡸˄˄BIEE+˅˅ETLEssbaseᨀᨀ䙏䙏୶୶࣑࣑ᲪᲪ㜭㜭ESSBASEExadataCONFIDENTIAL:AllcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontractOracleEssbase‡ᐲ൪亶ሬⲴOLAPᢰᵟ²#1‡ᆼޘⲴཊ㓯〻/ᒦ㹼༴⨶ᕅ᫾‡ⲫᖅǃ࣐䖭ǃ䇑㇇ǃḕ䈒ǃሬࠪ‡᭟ᤱMOLAPǃHOLAP‡ޘ䶒ⲴǃਟᢙኅⲴ࠭ᮠᓃˈสҾJavaⲴᮤਸᯩᔿ‡࠶४ᢰᵟ‡࠶᩺ǃ޵㖞䍒࣑࣏㜭઼ཊ⭘ᡧഎ߉᭟ᤱ‡ᨀ׋᧗ࡦࡠঅݳṬ㓗Ⲵᵳ䲀㇑⨶‡䐘ᒣਠ±WindowsǃLinuxǃUNIX‡ᕪབྷⲴMSOFFICE䳶ᡀ࣏㜭BudgetActualSalesCOGSGrossMarginRatiosJanFebMarQtr1TimeMeasures@2010OracleCorporation-ProprietaryandConfidential-15-CONFIDENTIAL:AllcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontractՈՈᔲᔲⲴⲴᙗᙗ㜭㜭‡ཊᒣਠ৺䐘ᒣਠ䜘㖢‡Unix઼/ᡆWindows‡32/64ս‡Ոॆ‡࠶४‡䳶㗔‡䈳Ո‡㋮⺞䝽䟿CONFIDENTIAL:Allcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontract࠶࠶᷀᷀ᙗᙗ㜭㜭ⲴⲴਟਟըը㕙㕙ᙗᙗᴰᴰ֣֣294162050100150200250300350ㄎҹ׋ᓄ୶Essbase11.90246810121483701020304050607080900.01ㄎҹ׋ᓄ୶Essbaseㄎҹল୶Essbase⴨਼⺜ԦⲴ㻵ޕ৺䇑㇇ᰦ䰤˄࠶⿽˅50њᒦ㹼⭘ᡧḕ䈒૽ᓄᰦ䰤˄。˅50њᒦ㹼⭘ᡧCPU࡙⭘⦷%CONFIDENTIAL:AllcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontractOracle୶୶࣑࣑ᲪᲪ㜭㜭ᒣᒣਠਠ䙊⭘ⲴԱъؑ᚟⁑ර‡᭟ᤱཊ⿽ᮠᦞⓀⲴ㔏аⲴݳᮠᦞ㇑⨶ᒣਠ‡㔏аⲴᆹޘˈ䇯䰞᧗ࡦˈ䇔䇱઼䐏䑚‡㔏аⲴ䈧≲઼ᮠᦞ䇯䰞Ոॆᴽ࣑‡㔏аⲴ䳶㗔ˈ䍏䖭㇑⨶઼䜘㖢‡㔏аⲴ㌫㔏઼ъ࣑⭏ભઘᵏ㇑⨶ӔӂᔿԚ㺘ᶯᣕ㺘ਁᐳণᑝḕ䈒ⴁ⍻઼亴䆖Office䳶ᡀnᲪ㜭ᩌ㍒޵፼ᔿᮠᦞ䳶ᡀ〫ࣘ㓸ㄟᒣ㺑䇑࠶঑ॿ֌OLTP&ODSSystemsDataWarehouseDataMartPackagedApplications(Oracle,SAP,Others)ExcelXML/OfficeBusinessProcessOLAPSourcesExadataUnstructured&Semi-StructuredCONFIDENTIAL:AllcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontractӔӂᔿԚ㺘ᶯൠ⨶ؑ᚟ਟ㿶ॆ┭⏻㠃⚗㓚㧉ᣕ㺘ᓄ⭘઼䰘ᡧᩌ㍒ণᑝḕ䈒◞⚛䇠࠶঑ѠᇼⲴؑ᚟⋏䙊⑐䚃CONFIDENTIAL:Allcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedinanycontractਟਟ䟽䟽⭘⭘ⲴⲴ࠶࠶᷀᷀䍴䍴ӗӗ䙊䙊⭘⭘ԱԱъъؑؑ᚟᚟⁑⁑රර㺘⽪ቲ⢙⨶ቲ䈝ѹሩ䊑ቲ⭘ᡧ䀂㢢ǃٿྭㆰॆ㿶മ䙫䗁SQL᧕ਓ㔤ᓖቲ⅑㔃ᶴᓖ䟿䇑㇇㚊ਸ㿴ࡉᰦ䰤ᒿࡇ᱐ሴ⢙⨶ᮠᦞ䘎᧕⁑ᔿ䐘ԫօᮠᦞⓀа⅑ᔪ⁑ˈ䲿༴䜘㖢а㠤Ⲵъ࣑ᓖ䟿ǃᤷḷǃ䇑㇇ᇊѹสҾ䀂㢢Ⲵؑ᚟㿶മCONFIDENTIAL:Allcapabilitiesanddatesareforplanningpurposesonlyandmaynotbeusedin