The Influence of Cultural Differences on Cross-cul

ContentsIntroduction.....................................................................................................................1ChapterIOnCross-culturalEnterpriseManagement................................................21.1TheDefinitionofCross-culturalEnterpriseManagement.............................21.2TheNecessitiesofCross-culturalEnterpriseManagement............................2ChapterIICausesandManifestationsofCulturalDifference...................................42.1CausesofCulturalDifference...........................................................................42.2ManifestationsofCulturalDifference..............................................................5ChapterIIIInfluenceofCulturalDifferenceonCross-culturalEnterpriseManagement.....................................................................................................................83.1InfluenceonDecision-making...........................................................................83.2InfluenceonInternalManagement................................................................123.3InfluenceonExternalManagement................................................................13ChapterIVHowtoMakeEffectiveCross-culturalEnterpriseManagement.........164.1ToEnhanceInterculturalConsciousnessandStrengthentheUnderstandingofForeignCulture.......................................................................164.2ToTakeCross-culturalTrainingandImprovetheCross-culturalManagementCapability........................................................................................164.3ToEstablishtheCommonViewoftheBusinessandCorporateCulture...17Conclusion......................................................................................................................18References.......................................................................................................................19Acknowledgements........................................................................................................20河北工程大学学士论文1IntroductionAsiswell-known,nowadaystheworldisbecomingaglobalvillage,inthesensethatthetechnologicalachievementsofthismoderntimehavebroughtpeopleclosertogether.Thisalsomeansthatpeoplefromdifferentpartsoftheworldandwithdifferentculturalbackgroundsareworkingandcommunicatingtogether.Thisfactisinterestinginaway,butdealingwithpeoplefromdifferentculturesrequiresknowingtheculturaldiversities;forinstancethewaywedealwiththem,whatwesayandwhatweshouldavoidsaying,howtocommunicateandtobeawareoftheculturaltaboos,becausewhatisacceptedinoneculturemightnotbeacceptedinanother.Whatappliestoeverydaycommunicationamongculturesappliestocommunicationintheworkplace.Workingwithpeopleinanorganizationrequiresdealingwithcertainissuessuchasmotivatingemployees,structuringpoliciesanddevelopingstrategies.Inthiscase,therehastobeakindofunderstandingoftheculturaldiversitiesinordertoapplytheafore-mentionedissuesintheworkplace.Thisthesistakessomerealexamplestotellthetruththathowtheculturaldifferenceinfluencesthemanagementofthecross-culturalenterprises.Theyare:WAL-MART’senteringintoChinesemarket,thefailureofDisneylandinFrance,thedifferentdecision-makingmethodofChina.ThemainpurposeistoanalyzetheinfluencesoftheculturaldifferencesbetweentheEastandtheWestonthemanagementofcrossculturalenterprises,inordertogivesomeusefulsuggestionstothemanagersoftheparentcompanyandsubsidiaries.Thisthesisconsistsoffourchaptersinadditiontoanintroductionandaconclusion.Chapteroneisanoverviewofthemanagementofcross-culturalenterprise.Chaptertwoisdevotedtothereasonsandreflectionsoftheculturaldifferences.Chapterthreeanalysestheinfluencesofculturaldifferencesonthecross-culturalenterprise.Chapterfourgivesthesuggestionsonthemanagementofcross-culturalenterprise.河北工程大学学士论文2ChapterIOnCross-culturalEnterpriseManagement1.1TheDefinitionofCross-culturalEnterpriseManagementInter-culturalalsoknownascross-culturereferstotheinteractionbetweenthegroupswithtwodifferentculturalbackgrounds(HuWenzhong1999).Inter-culturalenterprisesmanagement,referstoculturalintegrationmeasuresaddedtotheinteractionprocess,inordertosolvethiskindsofcontradictionsandconflictsandhaveanefficiententerprisemanagementwhenthecontradictionsandconflictsofdifferentculturalgroupsrelatedtotheenterpriseshappen(LiWei2001).Fromtheabovedefinition,wecanseethatcross-culturalenterprisemanagementisconstitutedbythefollowingelements:thesubjectofcross-culturalenterprisemanagementisenterprise;cross-culturalenterprisemanagementisakindofmanagementactivities,functioningundercross-culturalconditionssothattomaketheenterprisemanagementenforcemoreefficiently;theobjectsofcross-culturalbusinessmanagementaregroupswithdifferentculturalbackgrounds,thesegroupsmaybethenationalgovernment,andcorporateconsumers,managers,employees.Thepurposeofcross-culturalbusinessmanagementistomakedifferentculturalgroupsinteractinthesameprocess,andtofindkindsofefficiententerprisemanagementmodeintheprocessofsolvingconflictsandintegratingcultureswhencontradictionsandconflictsofd