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Revision:广告:有说服力的语言:推销产品公众服务/公益顾客过幸福的生活上当，受骗:打算/意图advertisementpersuasivelanguagepromoteproductspublicserviceleadahappylifefallforcustomerbeintendedtodoLead-inReading(Onpage2)ImaginationFromthetitle,Whatmightbediscussedinthearticle?(intheformofquestions)Whatisanadvertisement?Howmanykindsof?Whatarethey?Whatarethedifferencesbetweenthem?1.Doyoulikeadvertisements?Wherecanwefindthem?2.Whydocompaniesandorganizationsadvertise?Becauseadvertisementsareagoodwaytop________productsorservice.3.Howmanytypesofadvertisementdoyouknow?Whatarethey?Commercialadvertisementsandpublicserviceadvertisements.OntheInternet,innewspapers,onTVinmagazines,orinbusesetc.romoteFastreading1Whatdoadvertisementsencouragepeopletodo?2WhatdoesPSAsstandfor?3WhatarePSAsmeanttodo?ListentothetapeandanswerthequestionsTobuyaproductorserviceorbelieveinanidea.Publicserviceadvertisements.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.下岗……找到合适的土壤生命就会焕发新的光彩Discussthestructureofthetextiofadvertisementscandpserviceadsauthor’ssPara1Para2-4Para5ntroductionommercialublicuggestions1.Howdoesanadprovidesinformation?A.Byusinghonestlanguageandbeautifulimages.B.Byusingpersuasivelanguageandattractiveimages.C.Bygivingthecustomerssomesamplesforfree.D.Byeducatingpeopleabouthealth,safetyandsoon.Multiplechoice:BCarefulreading2.SometimesPSAsplaytricksonpeopleinorderto___________.A.makeuslaugh.B.helpustobesmarterC.teachandhelpusleadbetterlives.D.teachusalessonC3.InChinathegovernmentpermits_____butforbids_______.A.PSAs,adsthatlieB.PSAs,commercialadsC.commercialads,PSAsD.PSAs,peopletobelievecommercialadsaboutproductsorservices.ACommercialadsPublicserviceadsAdvertisements,whichoftenusep___languageande______images,playanimportantp_____ofourlives.Therearetwomaint_____ofadvertisements.Oneiscalledc______advertisements,whicharemeanttop______aproductors____.Buttheydon’ttellc_____thec____truth.AnotheroneiscalledPSAs,whichusea______ando_____imagesandc____language,areoftenplacedforf____.Theyd____withmanysociali____,whichoftenaffectpublicw______.ersuasivexcitingartypesommercialromoteerviceustomersompletettractiveriginalreativereeealssueselfareMakeasummaryaboutthepassage•Similar•Different•Placesfound•Purposes•Methodsused•Validity(正确性)ThesimilaritiesandthedifferencesbetweencommercialadsandpublicserviceadsAfteradvertising,morewonderful…广告之后,更精彩…Group1Advertisinghasapositiveeffectonourlives.Group2Advertisinghasanegativeeffectonourlives.Because…Usefulexpressionsagoodwayto…tellpeoplekeepawayfrom…belikelytobeinfluencedby…educatepeopleabout…tellthetruthaffectpublicwelfare(福利事业)awasteofartistically(有艺术地)misadvise(误导)stimulatecompetition(刺激竞争)…Debate:Finally,Iwishtotellyoulikethis:thinkaboutwhyyoushoulddothethingstheadvertisementssuggests,orbuytheproductorservicetheadvertisementspromotes.Weallwanttobesmartaboutwhatwebelieve,sobesmartaboutadvertisement.FriendlyAdvice1Welearnedsomethingaboutadvertisements,especiallythedifferencesbetweenCommercialandPSAadvertisements.2Wecanhaveourownattitudestowardsadvertisementsnow.Whatwelearnedtoday?