COMMUNICATIONSThecreativeroleofsourcesofinspirationinclothingdesignFatmaMeteDepartmentofTextile,FacultyofFineArts,UniversityofDokuzEylul,Izmir,TurkeyAbstractPurpose–Toassessthecreativeroleofsourcesofinspirationinvisualclothingdesign.Itaimstoanalysesimple,generalaccountsofobserveddesignbehaviourandearlystagesoftheclothingdesignprocess,whatisthenatureofdesigninspiration,howsourcesofinspirationaregatheredandhowtheyaffectthecreativityandoriginalityinclothingdesign.Design/methodology/approach–Aprogressiveseriesofempiricalstudieslookingatready-to-wearclothingdesignhasbeenundertaken;insituobservation,semi-structuredinterviewsandconstrainedandsemi-constraineddesigntasks.Thisempiricalapproachusedethnographicobservationalmethods,whichiseffectiveinsituationswhereconventionalknowledgeacquisitionmethodsareinsufficient,whenbroadunderstandingofanindustryisneeded,asinthefashionindustry,notjustacasestudyofasingleindividualorcompany.Findings–Identifiesthemajortypesofideasourcesinclothingdesignandprovidesinformationabouteachsource.Recognisesthatthesesourcesofinspirationhelpdesignerstocreatedesignelementsandprinciplesofindividualdesigns.Inordertofosteroriginality,sourcesofinspirationplayapowerfulrolethroughoutthecreativestageofdesignprocess,andalsointheearlystagesoffashionresearchandstrategiccollectionplanning.Originality/value–Thispaperhighlightstheroleofsourcesofinspirationanditseffectincreativityandoriginalityintheclothingdesignprocess.Offerspracticalhelptoclothingdesignersanddesign-ledclothingcompanies.KeywordsFashiondesign,Clothing,Creativethinking,Designcalculations,DesignmanagementPapertypeResearchpaperIntroductionSourcesofinspirationanditspersonalinterpretation,visuallyandtechnically,playanimportantroleinthedesignprocess,inincreasingcreativity.Clothingdesignstudiesandthecreativeroleofdesigninspiration,duringtheearlyinformalandactualclothingdesignprocessesisopentoscientificinvestigationlikeaestheticallydrivendesignsinotherdomains.Studyingcreativefashiondesignasprocessandproductisseenmoreproblematicthanotherdesign-ledindustries,astheinteractionbetweenthedesignelementsandprinciples,materialproperties,adaptationandmodificationofdesigninspirationareThecurrentissueandfulltextarchiveofthisjournalisavailableat(Frings,2002).Designresearchdefinestherangeofpossibilitiesfordesignswithinthescopeoffashionandtheintendedtargetmarkets.Itprovidesthesourcesofinspirationdesignsarebasedon,andenablesdesignerstorelatetheirdesignstothecontextoffashion.Thequalityofdesignsdependsnotonlyonthedesigners’talentsbutalsoonthequalityoftheirdesignresearch.Onlyextensiveresearchenablesdesignerstostayfreshandkeepuptodatewithdevelopments(Eckert,1997).Thispaperaddressesthequestionofhoworiginalityandcreativitycanbeimprovedthroughbettersupportfortheuseofsourcesofinspiration.Itgivesanoverviewofthesourcesofinspirationinclothingdesignprocessandexplainshowtheycanbeemployed.Theuseofinspirationanditsinterpretationvariesindifferentcontexts,butsomefundamentalfunctionsofsourcesofinspirationremainconstantforfashiondesigners.Theobjectiveofthispaperistoexplainthevitalimportanceofsourcesofinspirationintheclothingdesignprocess.DesignandclothingasavisualandtactilesensorydesignItiswellknownthatdesignistwothings:processandproduct,asverbandnoun.Asdesignproblemsolutionprocess,itisresearching,settingthesourceofinspiration,planning,organizingtomeetagoal,carryingoutaccordingtoaparticularpurposeandcreating.Asproductitistheendresult,anintendedarrangementthatistheoutcomeofthatprocessorplan.Clothingisanexampleofapplieddesign,eventhemostexciting,originalideamustshowawarenessofitspracticalpurposeandenvironment.Werealisethatsomeartispure,“artforart’ssake”but