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高中英语译林版模块四Unit1Advertising《Reading(1)：Advertisements》优质课教案省级比赛获奖教案公开课教师面试试讲教案【名师授课教案】1教学目标EnablethestudentstolearnsomebasicknowledgeaboutadvertisementsGetthestudentstolearnhowtoreadaexpositorywritingToimprovestudents'readingcomprehensionskillbyfullyparticipatinginallactivities2学情分析学生英语基础参差不齐,部分学分学习兴趣浓厚,学习习惯好,上课表现积极。还有一部分同学来自于农村,基础薄弱,特别是在“”听和说‘’方面有比较大的问题,所以他们在英语学习方面不自信,积极性不高。3重点难点HowtoimprovetheirreadingabilitythroughteachingactivitiesHowtoletthemgainsomeinsightintoadvertisementsandhelpthemdealwithadvertisementsintheirdailylifeTheusagesofsomekeywords4教学过程4.1第一学时4.1.1教学活动活动1【导入】教学活动StepⅠ:Leading-inT:(Greetthestudentsasusual)Inthelastlessonwediscussedfouradvertisementsandtalkedabouttheireffectsonus.TodaywewillgoontolearnmoreaboutadsbyreadingapassagecalledAdvertisements.Pleaseenjoyavideoaboutadswithaquestion:Dothesetwoadsbelongtothesametype?Thenasktwomorequestions:①Wherecanyoufindads?②Whatkindofthingscanbeadvertised?(Thisstepistohelpthemknowtherearedifferentkindsofadswhichhavedifferentfeaturesandarousetheirinterestaboutads.)活动2【活动】FastreadingStepⅡ:FastReadingGetthestudentstogothroughthequestionsinpartAfirstandthenreadthetextsilentlytofindtheanswerstothethreequestions:1)Whatdoadstrytopersuadepeopletodo?2)WhatdoesPSAstandfor?3)WhatdoPSAsaimtodo?(Remindstudentstouseskimmingandscanningskillstofocusonandidentifytheinformationneededtoanswerthesequestions.Letthempayattentiontothethreesubtitlesinthepassagewhichcanhelpthemfindtheinformationtheywant.)SuggestedAnswers:1)Tobuyaproductserviceorservice,ortobelieveinanidea.2)Publicserviceadvertisements3)Theyaimtoteachusandhelpusleadbetterlives.活动3【活动】ListeningStepⅢ:ListeningGetthestudentstolistentothepassagewithTorFquestionsinPartC1.PartC1:1)Mostpeoplearenotawareofhowmanyadsarearoundthem.2)Advertisementsarealwaysmeanttopromoteaproductorservice.3)PSAsareonlyfoundinnewspapersandonTV.4)PSAsandcommercialadsusesomeofthesamemethods.5)Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.6)AnadwarningpeopleagainstsmokingisanexampleofaPSA.SuggestedAnswers:1.T2.F3.F4.T5.F6.T活动4【活动】CarefulreadingStepⅣ:CarefulReadingGetthestudentstoreadthepassageagaincarefullyinordertogotabetterunderstandingofthearticle.Thenanswerthefollowingquestions.PartC2:1)Whereareadvertisementsusuallyfound?2)WhatisthemajordistinctionbetweencommercialadvertisementsandPSAs?3)Whyaresomeoftheadvertisementscleveraccordingtothearticle?4)WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5)WhyshouldwefollowtheadviceinPSAs?活动5【活动】ReadingstrategyStepⅤ:ReadingStrategyTellthestudentsthatdifferenttypesofpassagesrequiredifferentreadingstrategy.Thearticlewehavelearntisanexpositorywriting.Thenaskthemtoreadthereadingstrategyonpage3andtrytoanswerthetwoquestions:1)Whatisexpositorywritingmeanttodo?2)Whatisitsbasicformat?(Remindthemtoconcentrateonthelettersinbold)PossibleAnswers:1)Itismeanttointroduceyoutobasicinformationonatopic.2)Itusuallyfollowsthebasicformat:introductionofthesubject,examplesandfactsthatdeveloporsupporttheidea,conclusion.活动6【活动】GroupworkStepⅥGroupworkAskthestudentstodiscussingroupsaboutthesimilaritiesanddifferencesbetweencommercialandpublicserviceadvertisements.活动7【活动】DebateStepⅦDebateGroup1:AdvantagesofadvertisingGroup2:DisadvantagesofadvertisingRulesAfterGroup1saysoneadvantageofads,within1minute,Group2shouldsayonedisadvantageofads,orGroup2willlose.(ThisservesasaconsolidatingexerciseforstudentstopractisetheirspokenEnglish.EncouragethemtodiscussfreelyandbravelyinEnglishandlaterasksomestudentstoexpressthemselves.)活动8【练习】Summaryandpost－readingStepⅧ:SummaryandPost-reading1.Whatwelearnedtoday?①.Welearnedsomethingaboutadvertisements,especiallythedifferencesbetweenCommercialandPSAadvertisements.②.Wecanhaveourownattitudestowardsadvertisementsnow.2.Fillintheblanksaccordingtothetext.Therearetwomaintypesofadvertisements—commercialadvertisementsandpublicserviceadvertisements(PSAs).(1)formerisonewhichsomeonehaspaidfor(2)(advertise)aproductorservice.Althoughwehavelawstoprotectus(3)adsthatcheatpeople,westillmustbeaware(4)theskillfulmethods(5)(use)inadstotryandsellusthings.(6)ifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.Wemustnotfall(7)thiskindoftrick!Thelatterisone(8)theyareplacedforfreeandmeant(9)(educate)peopletobelieveinanideawhichaffectspublicwelfare.PSAsdeal(10)largesocialproblemsandaremadetoservethepublic.Theyalsoteachus(11)tolivebetterlives.Althoughnotalladsplaytricks(12)us,wemustalluseourintelligenceandnotbeaslavetothem.活动9【作业】HomeworkStepⅨ:Homework1)Accordingtothedebate,writeansummaryaboutadvertisement.2)FinishthearticleonPage95.