47EvertonStreetLondonSE149ABMsCBishopDirectorofHumanResourcesMurrayClarkeAdvertising3CranwishStreetLondonWC1A4AA16April2009DearMsBishopAssistantAccountManagerIenclosemyCVforconsiderationforthepositionofAssistantAccountManagerwithMurrayClarkeAdvertising.Iamcurrentlya3rdyearEnglishstudentatKingJames’College,UniversityofLondon.MyinterestinadvertisingwasinitiallytriggeredduringmyfirstyearatUniversity,whenIattendedalectureorganisedbytheAdvertisingCouncilentitled“IsAdvertisingDead?”Iwasintriguedbytheideasdiscussedconcerningtheculturalsignificanceofadvertisingandthenear-cultstatusofmanybrands,andIstartedtoreadwidelyonthesubject.IalsobecamearegularsubscribertoCampaignandstartedtofollowtrendsintheindustryclosely.ThisledtoanintroductiontoFergusBean,theHeadofAccountManagementatMartin/LangleyAdvertisingandanopportunitytospendthesummerofmysecondyearworkingasaninternintheAccountManagementDepartment,whereIprovidedadministrativeassistancetotheaccountteamontheFruitfulaccount.Myexperienceconfirmed–andheightened–myinterestinthefield.IamparticularlyinterestedinaccountmanagementbecauseIbelievemyskillsandexperiencelendthemselvesmostreadilytothisarea.DuringmyinternshipatMartin/LangleyIobservedthataccountmanagersneedtobehighlyorganised,toworkwellinteams,tosetandadheretotightdeadlinesandtothriveunderpressure.MyorganisationalskillswerehonedduringmyfirstyearatuniversitywhenIjuggledtwoparttimeadministrativepositionsaswellasmycoursework,andreceivedexcellentgradesdespitepressureoftime.Iamwellaccustomedtoworkingsuccessfullyinteams,asIamthecaptainofthecollegenetballteamandalsoplayfootballregularly.Asforkeepingcoolunderpressure,myexperienceworkingattheStudentUnionbardemonstratesmyabilitytohandlestressfulsituationswithtactandpatience,whileachievingdesiredresults.IreadrecentlyinCampaign(20Mar)thatwiththeunexpectedhiringofSaatchi’sJoshWimpleasCreativeDirector,MurrayClarkeAdvertisingisnow“oneofthefastest-growingyoungagenciesontheplanet.”IfeelthatthisgrowthisreflectedinyourimpressivenewcampaignsforUncleBen’sRiceandPepperoni,andIwouldverymuchliketobepartofsuchadynamiccompany.Thankyoufortakingthetimetoconsidermyapplication.Youcancontactmeatanytimeon07841989345ors.hall@hotmail.com.Ilookforwardtohearingfromyou.YourssincerelySarahHall1234567Coveringlettercomments:1.Sarahhastheindividual’snameatthecompanytoaddressherletter–thisisevenmoreimportantwhenwritingspeculativeapplications.2.Briefopeningparagraph,straighttothereasonwhySarahiswriting.3.Sarahhasstatedclearlywhysheisparticularlyinterestedinthisindustryandareaofwork.Sheprovidesevidencetobackupthesestatements.4.Sheshowsandunderstandingofwhattherolewillinvolveandwhatskillsarerequired-referringbacktoherownexperiencestoreinforcethispoint.5.Sarahthengoesontoexplain(usingevidenceandexamples)howshematchestherequiredskills.6.Sarahshowsaninterestinthecompanyitself,showingshehasdoneherresearch.7.Sheconcludeswithashort,neatclosingparagraph.