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XX大学毕业论文论企业核心竞争力的培育摘要在知识经济时代，构建强大而持久的企业核心竞争力，是企业发展的基石，是我国企业不断壮大并融入国际市场的先决条件，面对目前我国在培育企业核心竞争力中存在的问题,企业应当尽量克服并积极采取对策,努力转向注重自身资源、能力的积累,积极完善企业核心竞争力,制定长期的战略规划,体现自身的竞争优势,使企业在激烈的市场竞争中立于不败之地。本文通过对中小企业核心竞争力培育的方法进行分析和论证，并以海尔(Haier)集团为例，借鉴成功企业的核心竞争力进行分析和论证，以唤起企业的竞争意识和发展观念，提高效率、树立核心价值体系，号召中小企业利用新的管理理念，不断创新，应用新的管理方法和控制手段来实现生产经营管理，积极寻求企业新的利润增长点，实现我国企业科学、高效地发展。关键词：中小企业，海尔，核心竞争力，培育方法XX大学毕业论文OnthecultivationofcorecompetitivenessofenterprisesAutor:SimingTaoTutor:DaqiZhangAbstractIntheeraofknowledgeeconomy,buildingstrongandlastingenterprisecorecompetitiveability,istheenterprisethecornerstoneofdevelopment,isourcountryenterpriseexpandsunceasinglyandintotheinternationalmarket,facetheprerequisitesincultivatingenterpriseinChinaatpresentproblemsexistinginthecorecompetitiveness,theenterpriseshalltrytoovercomeandactivelytakecountermeasures,effortstopayattentiontotheaccumulationofitsresources,ability,activelyimproveenterprisecorecompetitivestrength,formulatelong-termstrategicplanning,manifestitscompetitiveadvantage,makeenterpriseinthefiercemarketcompetition.Thisarticlethroughtosmallandmedium-sizedenterprisesmethodofcultivatingcorecompetence,andanalysisandreasoningwithHaiergroupforexample,drawlessonsfromsuccessfulenterprise'scorecompetitiveabilityanalysisandreasoningtoarousetheenterprisethecompetitiveconsciousnessanddevelopmentconcepts,improveefficiency,establishacorevaluesystem,andcalledforsmallandmedium-sizedenterprisesusingnewmanagementconcept,unceasinglyinnovationandapplicationofnewmanagementmethodsandcontrolmeanstoachieveproductionmanagement,activelyseekingenterprisenewprofitgrowthpoint,realizeourcountryenterprisescientificandefficientdevelopment.Thekeywords:SME,Haier,CoreCompetence，BreedingmethodsXX大学毕业论文目录1绪论......................................................................................................................................12企业核心竞争力理论体系....................................................................................................22.1基本概念的界定和说明.....................................................................................22.1.1核心竞争力的内涵、本质特征..................................................................................22.1.2核心竞争力的特点.....................................................................................................................22.2提高企业核心竞争力的途径............................................................................32.3培育核心竞争力的重要性................................................................................42.4核心竞争力的表现形式.....................................................................................63解析海尔的基本情况及核心竞争力体现............................................................................73.1分析海尔集团的发展与国际化历程...................................................................................73.2分析海尔集团的价值观及竞争力体现...................................................................................73.2.1海尔的文化底蕴分析.................................................................................................................93.2.2海尔的品牌营销手段分析.....................................................................................................103.2.3海尔的物流模式分析................................................................................................................114中小企业经营理念现状及改善措施分析……………………………………………..….124.1目前中中小企业存在的问题..........................................................................124.2针对问题原因分析.........................................................................................124.3针对问题所提出的改进措施..........................................................................135分析企业核心竞争力培育的发展方向.....................................................................165.1.专业化发展路径的分析..................................................................................165.1.1专业化发展路径的优点................................................................................165.1.2专业化发展路径的陷阱和风险防范...........................................................16XX大学毕业论文5.2多元化发展路径的分析.................................................................................175.2.1多元化道路的优点......................................................................................175.2.2走多元化道路的陷阱与风险.......................................................................175.3预测海尔企业核心竞争力的发展方向............................................................175.4效果总评......................................................................................................................20结论....................................................................................................................................21参考文献..................................................................................................................................22致谢....................................................................................................................................23湖南大学毕业论文第1页共23页1绪论当今世界，开放、竞争成为经济发展的主流，经济的发展、竞争的加剧使人们逐渐意识到企业核心竞争力的重要作用，但是由于我们的企业过去长期在计划经济的模式下运行，许多企业至今仍旧不能完全适应市场经济的要求，多数企业没有系统的战略管理，缺乏核心竞争力的经营理念，