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PrefaceThedayofdouble11，alargediamondwastakedby20millionClerk:WhatcanIdoforyou?Consumer:Iwanttobuyaring.Clerk:Therearethreekindsofprice,$10,000,$1,00,000,$1,000,000,Whichonedoyouwant?Consumer:$1,000,000?Socheap,I’llgetit!PS:(声音为淘宝交易时的提示声)Accordingtodouble11toseethe成员：陈玉潘蔡文静王涟淳周亚onlineshopingBackgroundTmall(calledtaobaoatthattime)begantoholdthecommoditypromotion(商品促销)onnovember11,2009.Atfirst，thereasonisthatmakingpeopleremembertaobaoandtryingtoappealconsumerstoconsumethroughthecommoditypromotion.Butnow“Doubll11”hasbecomethee-commerce(电子商务)Festival,eveninfluencesofflinestores(线下商城).Thisyear'sturnover2009年5200万2010年9.36亿2011年33.6亿Fromthedataofgrowingyearbyyear,andthequicklyofdevelopmentofshoppingonline,what'smore,showingthenetizenstrongpurchasingpower.2012年191亿2013年350.19亿NewsVideo:《“Double-11”FestivalinChinaonlineretailersgearupforshoppingspree》Retailer:零售商Gearup:促进，增加Ｓｐｒｅｅ：狂欢Retailer:零售商Gearup:促进，增加Ｓｐｒｅｅ：狂欢Anetworkvocabularyaboutonlineshopping“Chopingthehandfamily（剁手族）isthatsomeonewhoisawhite-collarworkerisaddictedtotheonlineshopping.TheyfeelveryregretfulafterbuyingalotofthingsthroughtheInternetandpromisetheywon’tdoitagain.”Theexampleofonineshoppingonnovember111、Liuyan,livesinUrumchi,spendingmuchtimeononlineshopping.SheboughtmanygoodsthroughtheInternet,suchasdresses,articlesofeverydayuse......startingfromthedayof11th,shehasexperiencedthedifficultyofshopingonline.However,therearetwofavoritegoodswhichshelikesbesthaven'tbeenbought.2、Shenjing,awhite-collarworker(白领)isalsoanonlineshoppingexpert.Influencedbyotherpeople，sheoftenpaymuchattentionontheitems(物品)throughtheInternet.Thisyear,evenifthedouble11didn’tcome,shehasalreayplantobuyaovercoatandadress.Butrefusedbyherrelatives.Attheearlymorningonnovember11,shecontroledherselfsuccessfully.However,whenshewenttotheoffice,shefailedandbroughttheovercoatultimatly.WeibonewsW:It’sdouble11today,doyouwantbuysomething?C:Iwanttobuyalotofthings.ButIneedarational(理性的)consideration.W:Comeon,whyareyousohesitant,Ihaveboughtalotofthings.Afterdouble11..........W:Ihaverunoutofallmymoney!Whatdidyoubuy?C:Nothing,I’msorationalConsumers'charateristics1、hightlyeducated2、Rationalized3、Fashionconsumption4、Willingtofacesalespersonneldirectly5、consumer'stastehasbecomemoreandmorehigh6、theincresednumberofwomenThereasonofcrazyshoping1、fearofloss(怕吃亏)2、followthetrend3、fallintotemptation(诱惑)4、reducepressureRationalnetizenshowtoavoidtheattractionofdouble111、avoidexpressagefastigium(快递高峰期)2、thegoodsdoesn'tcheapmuchthanbefore,it'sjustamethodsforpromotion3、drawlessonsfromthepastTheexpertviewsonunreasonableconsumptionhavethecorrectvaluesDiscernment(辨别力)TheevaluationoftheforeignmediaAshamedNewrecordThebigestshoppingdayLogisticsisbusyManifestthepowerofconsumptionOurgroup’ssuggestion1、Thinkaboutthethingswhetheryoureallyneed;2、Don‘tbeblindbytheprice3、Communicatewiththesensiblepeople4、HaveafirmbeliefInterviewrecording重庆师范大学重庆工商大学服装设计师What’syouropinionondouble11?四川外国语大学Reporter:NowweareinterviewingtheforeignstudentsofCTBUonthedouble11.Hello,whereareyoufrom?Foreigner：I’mfromtheUSA.C：Whatdoyouthinkofthedouble11,youbuysomething？W：Yea,it'samazingandcansavemuchmoney.Ihaveboughtaovercoatandabagwhichcostme250yuan.C：Thankyou.Thanksforyourattention!!DOyoubuysomethingtoday?