panda主题公园分析策划书(PPT22页)

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pandaI'mcoming•nationaltreasure.•Sichuan,incentreandwestofChina.•blackandwhite.•asasymbolofChina.AboutpandaTheirmainhabitatisthemountainsaroundtheSichuanBasin,anareaincentreandwestofChina.Theamountofpandaintheworldisverylimited,sotheyarereallyrareandprecious.panda-nationaltreasure.black&white•fatandcute,•gentleandkind,•honestandfriendly.••Sometimestheyarequiet,sometimestheyarenaughty.•In1990AsianGames•pandaMeixiangandTiantian•Beijingolympicgames•ThecartoonmovieKungFuPandasymbolofChina.symbolofChina.Culturalandcreativeindustry•aworldfactory.•thetertiaryindustry,just41.8%GDP.•includemanyaspects:media,animation,games,filmandtelevision,design,advertising,tourismandsoon.PandalandvsDisney•Disney=goodexample•disneyland•disneyproducts•disneyinteractivestudios•disneychannel•Disney•ownadvertising•ownanimation,•ownfilm&televisionworks.•Themaincharacter•Adistinctivetheme•IndustrialManagementpandaland•Themaincharacteranditsfriends•Adistinctivetheme,logo•IndustrialManagement•themepark,hotel,Restaurant•movie,Stageplay,Festivalcelebrationfocusonpandaland•relatedclothes,bags,ect.evenLimitedEditionspringfestivalkongfuchinesefoodtraditionalclothespandaland•positiveimpressionnotic•Withprotection,useasasupplement•Intellectualpropertyrights•respectothersculture,HarmonyNationofIslamtheendthankyou!

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