大学英语四级模拟试题-4

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免费?宅在家学英语?怎么报名?最牛英语口语培训模式:躺在家里练口语,全程外教一对一,三个月畅谈无阻!洛基英语,免费体验全部在线一对一课程:(报名网址)Passage2Questions62to66arebasedonthefollowingpassage.GoingonlineisafavoriterecreationformillionsofAmericanchildren.Almost10million(14percent)ofAmerica's69millionchildrenareonline.TheInternetbothentertainsandeducateschildren,however,therearesomepossiblenegativeconsequencesforchildrenwhoaccesskid-basedWebsites.Advertisingonkid-basedWebsiteshasbecomebotharapidlygrowingmarketforconsumercompaniesandaconcernforparents.Withaclickonanicon,childrencanlinktoadvertisersandbegrantedtremendousspendingpower.Childrenareanimportanttargetgroupforconsumercompanies.Childrenunderage12spent$14billion,teenagersanother$67billion,andtogethertheyinfluenced$160billionoftheirparents'income.ManycriticsquestiontheappropriatenessoftargetingchildreninInternetadvertisingandpresstorequirethatchildrenbetreatedasaspecialcasebyadvertisers.Becausechildrenlacktheanalyticalabilitiesandjudgmentofadults,theymaybeunabletoevaluatetheaccuracyofinformationtheyview,orunderstandthattheinformationtheyprovidetoadvertisersisreallyjustdatacollectedbyanadvertiser.ChildrengenerallylacktheabilitytorejectthereleaseofpersonalInformationtoanadvertiser,anevengreaterproblemforchildrenwhentheyareofferedincentives(刺激)forprovidingpersonalinformation,orwhenpersonalinformationisrequiredbeforetheyareallowedtoregisterforvariousservices.Childrenmaynotrealizethatinmanycasesthesecharactersprovidehotlinksdirectlytoadvertisingsites.TheInternetdoespresentsomechallengesforadvertiserswhowanttobeethicalintheirmarketingpractices.Manyadvertisersarguethatweunderestimate(低估)thelevelsofmediaawarenessshownbychildren.Bytheageofsevenoreightmostchildrencanrecognizeanadvertisementandknowthatitspurposeistosellsomethingandareabletomakejudgmentsabouttheproductsshowninadvertisements.However,thissomewhatoptimisticanddecidedlylibertarianviewofchildrenrunsagroundwhenwerealizethattheyare(likeasurprisingnumberofadults)unabletojudgeaccuratelybetweenentertainmentandadvertising.Adultscanfendforthemselvesbut,asmarketers,weshouldbeexplicit(明确的)aboutourpurposewhenadvertisingtochildrenontheInternet.62.Accordingtothefirstparagraph,childrenasanInternetmarket.A)arebecomingincreasinglyrationalB)areusingInternetatanearlierandearlierageC)havecreatedagrowingadvertisingmarketD)areovertakingtheadultmarketduetotheirspendingpower63.Targetingchildrenforadvertisingiscontroversialbecausechildren.A)areunabletoanalyzeandjudgeadvertisementsB)areunabletocooperatesincetheyaretooyoungC)oftengiveoffinformationthatmaybedangeroustothem.免费?宅在家学英语?怎么报名?D)arenotreadytoevaluateadvertisementsorinformationrequests64.Manyadvertisersdefendthetargetingofchildrenbecause.A)noactualsalestakeplaceB)itisuptoparentstomonitortheirchildrenC)childrenunderstandwhatanadvertisementistryingtodoD)childrenareprovidedagameinreturnfortheinformation65.OnereasonwhychildrenareunabletoresistgivingpersonalinformationontheInternetisthat.A)theyfeeltheymustfollowanadult'sorders本文来源:考试大网B)itispresentedinconnectionwithentertainmentC)theydonotknowthattheinformationisgoingtobereadbysomeoneD)duetotheirinabilitytodistinguishanadvertisementfromanon-advertisement66.Inthepassagetheauthorwantshismarketerstounderstandthat.A)advertisingtochildrenmuststopB)alibertarianviewinadvertisingisunethicalC)advertisingtochildrenmusthaveaclearpurposeD)childrenmustbetreateddifferentlywhenadvertising“成千上万人疯狂下载。。。。。。更多价值连城的绝密英语学习资料,洛基内部秘密英语,技巧,策略请在网上申请报名”

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