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IFE)DII(USA)IFEInFlightEntertainment)IFEIFEEntertainment)IFEIFE-CCommunication)IFE-C-C(Commerce2CIFEIFECCCCommunication)471347ipadiphoneIFECCC:ommerce)charterairline)ifeHowtomakein-flightentertainmentsystem(IFE)morecost-effectiveDavidLiDonicaInternationalInc.(USA).IFE(InFlightEntertainment)isalwaysoneofimportantcriterionstodeterminetheperformanceofserviceofpassengerairline.WorldwideairlineshadtospendhugesumsofmoneyforIFEsysteminstallation/repair&maintenance/contentpurchasingandprocessingetc.Withtheincreasingemphasisontheexpansionoftheairlineticketsalesinadditiontootherthanthemarginalrevenue(suchasmachineshop,etc.),howtomakeIFEsystembecomemorecost-effective,airlinetopicofgreatconcern.Traditionalifeequipmentprimarilyforpassengersin-flightentertainmentservice,withmovies/music/gamesandothertraditionalfunctions,focusingonentertainment(Entertainment)function,inadditiontothelimitedadvertisingcannotcreatedirectbenefitsfortheairlines.However,withtheavionics,consumerelectronics,communicationtechnologyandtherapiddevelopmentofe-commerce,ifesystemhasbeguntoevolveintoife-c(ife-communication),orevenaife-cc(ife-communication(communication)-commerce(business))trend.Inthehighlycompetitiveairpassengertransportbusiness,thematurityofthe2capplication,thesystemwillcompletelychangetheifehistoryintoasimple,makingitamarginalrevenueincreaseintheairlineabrightspot.In-flightentertainmentsystemwillbemorecost-effective,isnotonlyessentialtoimprovetheuserexperiencepassengersystemsintheworld,evenasairlinesnewprofitgrowthpoint.ifeccfirstcfunctions:communications(communication),thecurrentmainfunctionistoachievemachinephone,textmessaginginparticular,theInternetfunctions.Whetheritisthroughthegroundstationorsatellitecommunicationmeanstoachievethisfunction,toprovidesuchservicesinadditiontoconveniencefortravelersotherthantocreatebenefitsfortheairline'srolewillbeveryintuitiveandobvious.CurrentlyseveralmajorU.S.airlineshavegraduallybegantocoverInternetserviceinsidethecountry,eachseatingfourhoursofbasicflightInternetaccesscharges7dollarsto13dollarsinbetween,althoughtheproportionofvisitorsonlinenowat4%to7%,andButwiththeInternetspeedsincreaseandrefinementofservices,especiallyfortravelersorpersonalhand-heldportableelectronicdevices(suchasipad,iphone,laptopcomputersandotherequipment)oftheincreasingpopularity,theratiowillcontinuetorise.ifeccfunctionofthesecondc:commerce(electroniccommerce),theworld-wideairlinesarestillintheexploratorystage,buttheoveralltrendhasbeenveryclearthatthemainideaistogroundtheconceptofcuttingasuccessfule-commerce,combinedwithfeaturesofairpassengertransportoperations,accordingtotheairline'sownpositiontobeintegratedinthepassengerbooking/boardingbefore/machine/falltothegroundinvariousstages,theuseofe-commercetechnologytoprovideconvenienceforvisitorstocreateboththeairlinesvalue.CurrentlyinEurope,somecompanieshire(charterairline)inthecontextoftheairlinehasbeguntopilotasimilarapplication.Themainapproachistheairline'sorcontractedwithhotels,travelagents,touristattractions,restaurants,supermarketsandotherretailandservicenatureofthecommercialnetworks,thetravelersfrombookingthenexttripuntilfalltothegroundandeventhewholeconsumptionofseamlessintegration,visitorsenjoythehighqualityofservice(withairlinecreditascollateral)atthesametimebeabletoenjoythecorrespondingbenefits,eachparticipatingbusinesssectors,includingairlinescangetthroughthistypeofextensionservicestomoreincome.Inthisprocess,theairlinebusinessbysigningtheauthorizationandsupervisionofwork,butalsoadditionalsignificantbenefits.Itcanbesaid,in-flightentertainmentsystementertainmentisconstantlyweakened,replacedbytouristsisbecomingtoprovidecomprehensiveinformationservicesfortheairlineindustryandrelatedservicestocreatevalueairborneplatformforpersonalinformation.MachineontheInternetenvironment,breakthroughapplicationsfortheclasstocreateunlimitedspaceforreverie,sothatifesystemmorecost-effectivedoorhasneverbeensowonderfulandtheserviceprovidertotheairlinehadopened.AirlinesSeePotentialRevenuesInIFEServicesAug29,2007ByLoriRanson/AviationDailyCarriersappearpoisedtoseizeonancillaryrevenuesfromonboardentertainmentincludingvideos,moviesandlivetelevision,accordingtoarecentsurveyofairlineexecutives,asproductunbundlingbroadensitsreachinairlineoperations.IdeaWorks,whosestaffincludesformerMidwestexecutives,conductedanonlinesurveyofmorethan140airlinemanagerslastmonth.About80%oftherespondentswereoutsidetheU.S.,withEuropeandRussiahavingthelargestresponserateat44%,followedbytheU.S.andCanadaat20%.AsiaandtheSouthPacificaccountedfor15%oftherespondents,followedbytheMiddleEastandAfricaat14%andCentralandSouthAmericaandtheCaribbeanandMexicoat7%.Responsestothesix-questionsurveyrangedfromalowof55toahighof142.Respondentsweregiven10differentcategoriesandaskedwhethertheirairlinecurrentlychargedforthoseitems,orplannedtosointhefuture.About33%ofrespondentssaidtheyplantostartchargingforinflightentertainment,while19%oftheparticipantsalreadychargeforthoseservices.Thesurveydidn'tclarifyifcurrentofferingswouldswitchtoalacarteprici