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AdvantagesandDisadvantagesofAdvertisingNowadays,advertisinghasbecomeabigindustryandexertsagreatinfluenceonourlifeinbothpositiveandnegativeways.Ononehand,advertisinghasmanyadvantages.Tostartwith,advertisingisinformativeandmakesourlifemoreconvenient.Itprovidesthecustomerswithaquickaccesstotheproductneededandhelpsthemmakebetterchoiceaboutwhattobuy.Secondly,theadsoffashionalwaysintroducetheupcomingstylestopeoplewhoareintheirquestforidentitysothattheycanstayinfashion.Besides,advertisingbringsaboutcompetitionamongadvertisers,whichcannotonlyurgethemtoimprovethequalityoftheirproducts,butbenefitconsumersinsomedegreeaswell.Moreimportantly,publicserviceadscanraiseawarenessofpressingsocialissuesofthedaysuchaseducation,drugabuse,drunkdriving,environmentalprotection,etc.andstimulateindividualstotakepositiveaction.Ontheotherhand,advertisingalsohasmanydisadvantagesandiswidelycriticizednotonlyfortheroleitplaysinsellingproductsbutalsoforthewayitinfluencesoursociety.Inordertoattractmorepeople’sattention,inmanycasesadvertisingpresentssomeuntruthfulinformationaboutproductssothatconsumersareeasytobemisledorcheated.What’sworse,itadverselyaffectsourvaluesystembecauseitsuggeststhatthemeanstoahappierlifeistheacquisitionofmorematerialthingsinsteadofspiritualorintellectualenlightenment.Asaresult,wetendtodomanythingswhichareawasteofmany.Inconclusion,everycoinhasdoublesides.Ifwearenotincompletecontrolofadvertising,wecanfeedoffthebenefitsitoffersbetterandavoidbeingmisledbythefalseinformation.Alwaysrememberthatwe’remastersofourliferatherthanmindlessfollowersofadvertising!