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第1页共16页学生毕业论文题目：浅析企业道德缺失的成因与对策——基于饿了么公司的案例分析指导教师：帅亮职称：副教授姓名：宋莹学号：13041082班级：工商1302年级：13级专业：工商管理二〇一七年四月十日武汉学院毕业论文第2页共16页中文摘要伴随着我国市场经济的不断发展，近年来，企业管理者造假、欺骗员工、暗箱操作等事件屡被媒体报道。大部分企业中存在的问题——企业道德缺失，也随之暴露出来。企业道德是社会道德原则在企业中的具体体现，它使得企业更具有人格特性。企业道德规范了企业全体人员的行为，也推动了企业未来更好地发展。企业是以营利为目的的，但同时企业也是作为社会的一部分，因此企业在追逐利益的过程中，要注重自身与社会的和谐，即做好企业道德的建设。在这个强调和谐社会的时代，企业作为经济发展中的一份子，企业道德占据着举足轻重的地位。2016年饿了么事件的发生，引发了人们对于企业道德问题的又一次关注。本文主要以饿了吗事件为例，分析企业道德缺失的原因及其解决措施。成因包括内部原因和外部原因，内部原因主要有企业一味追求利益，管理者的道德意识薄弱，管理制度不够严格；外部原因主要有外部监督不力和行业之间的恶性竞争这两方面的原因。因此针对这些问题制定了一系列的应对措施，主要有以下几个方面：企业要从自身出发，树立正确的发展观，加强自身的道德文化建设和内部管理制度，社会要加强对企业道德的监督，政府加强法制法规的建设。从这些方面入手，可以大量减少企业道德缺失的现象发生，赢得社会公众的认可。【关键词】：企业道德；成因；对策武汉学院毕业论文第3页共16页AbstractWiththecontinuousdevelopmentofChina'smarketeconomy,inrecentyears,theenterprisemanagersfraud,deceptionemployees,blackboxoperationsandothereventshavebeenreportedbythemedia.Mostoftheproblemsintheenterprise-thelackofcorporateethics,alsoexposed.Enterprisemoralityistheconcreteembodimentofthesocialmoralprincipleintheenterprise.Corporateethicsofthebehaviorofallstaff,butalsotopromotethefuturedevelopmentofenterprises.Enterpriseisforthepurposeofprofit,butatthesametimetheenterpriseisalsoapartofthesociety,sotheenterpriseinthepursuitofinterestsintheprocess,weshouldpayattentiontotheirownandsocialharmony,thatistodoagoodjobintheconstructionofenterpriseethics.Inthiseraofemphasisonaharmonioussociety,theenterpriseasapartofeconomicdevelopment,corporateethicsoccupiesapivotalposition.In2016,theoccurrenceoftheeventofhunger,causingpeopletopayattentiontotheissueofcorporateethics.Inthispaper,thecaseofhungryforexample,analysisofthereasonsforthelackofcorporateethicsandsolutions.Thecausesincludetheinternalcausesandexternalcausesoftheinternalreasonsofenterprisesblindlypursueinterests,managersmoralconsciousnessisweak,themanagementsystemisnotstrict;theexternalreasonsofviciouscompetitionbetweenexternalsupervisionandindustryofthesetworeasons.Therefore,todevelopaseriesofmeasurestosolvetheseproblems,mainlyinthefollowingaspects:theenterprisesshouldstartfromtheirown,toestablishacorrectconceptofdevelopment,strengthentheconstructionofmoralcultureandinternalmanagementsystem,societyshouldstrengthenthesupervisionofbusinessethics,strengthentheconstructionoflegalsystemofthegovernment.Fromtheseaspects,wecangreatlyreducethephenomenonofmoralhazard,andwintherecognitionofthepublic.Keywords:Corporateethics；causeofformation；countermeasures武汉学院毕业论文第4页共16页目录中文摘要...............................................................................................................................................................2Abstract.................................................................................................................................................................3目录...................................................................................................................................................................4一、饿了么事件案例简介...................................................................................................................................5二、饿了么道德缺失的成因...............................................................................................................................5（一）企业一味追求利润最大化...............................................................................................................5（二）企业管理者道德意识薄弱...............................................................................................................6（三）企业内部管理不严格.......................................................................................................................6（四）社会监督不力...................................................................................................................................7（五）同类企业间的恶性竞争...................................................................................................................7三、企业道德缺失的对策...................................................................................................................................8（一）树立正确的企业发展观...................................................................................................................8（二）加强企业道德文化建设...................................................................................................................9（三）加强企业内部管理建设...................................................................................................................9（四）加强社会监督.................................................................................................................................10（五）加强政府法制法规建设.................................................................................................................11四、对饿了么履行社会职责的建议.................................................................................................................11（一）树立企业良好形象.........................................................................................................................11（二）提高企业的竞争力...........................................................................