市场营销专业专科培养方案

****市场营销专业专科培养方案JuniorCollegeProgramforMarketing一、培养目标I.EducationalObjectives本专业培养德智体美全面发展、具备工商管理、经济、法律方面知识和能力，掌握现代企业营销的基本方法和技能的高等技术应用型专门人才。学生毕业后，主要在企业从事市场营销业务，也可从事售后服务和营销策划以及其它管理工作。Theprogramprovidesanall-rounddevelopmenteducationofpracticalhigh-leveltalentswithknowledgeandabilityofbusinessadministration,economicsandlaw,masteringthebasicmethodsandskillsofmodernenterprisemarketing.Aftergraduationstudentsaresupposedprimarilytoengageinmarketing,after-salesservice,marketingplanning,aswellasothermanagement.二、基本要求II.SkillsProfileAsastudentofthisprogram,he/sheisrequiredto:1、热爱祖国，拥护中国共产党的领导，掌握马列主义、毛泽东思想、邓小平理论、“三个代表”重要思想和科学发展观的基本理论体系；有强烈的社会责任感、明确的职业理想和良好的职业道德，愿为社会主义现代化建设服务；具有敬业爱岗、艰苦奋斗、热爱劳动、遵纪守法、团结合作的品质。1.Lovemotherland,supporttheChineseCommunistParty’sleadershipandgraspthebasicprinciplesofMarxism-Leninism,MaoZedongThought,DengXiaopingTheory,“ThreeRepresents”ThoughtandScientificOutlookonDevelopment;bewillingtoservethesocialistmodernizationdriveandthemasses;haveastrongsenseofresponsibilityandaspirationstoendeavorforthecountryandnation’sprosperity;beconscientiousandmeticulousinwork,observedisciplinesandobeylaws,andcherishteamspirit;havegoodmoralcharacter,socialmoralityandprofessionalethics.2、掌握本专业必需的基础知识、基本理论和基本技能，具有独立获取知识、****提出问题、分析解决问题的基本能力及开拓创新精神；以及具有较强的语言文字表达、人际沟通能力；并掌握财会、金融、经济信息管理的相关知识和具有较强的外语与计算机应用能力。2.Masternecessarybasicknowledge,theoryandskillsoftheprogram,bewiththeindependentaccesstoknowledgeandthecapabilitytoraisequestions,analyzeproblemsandsolvethemindependently;havethepioneeringspirit;bewithstrongexpressionofthespokenandwrittenlanguage,interpersonalcommunicationskillsandmasterofaccounting,financialandeconomicinformationmanagementknowledgeandstrongforeignlanguageandcomputerapplications.3、掌握科学锻炼身体的基本知识和技能，养成良好的体育锻炼和卫生习惯，具备健全的心理和健康的体魄。3.Masterthebasicknowledgeandskillstodevelopgoodexerciseandhealthhabits,haveasoundpsychologicalandphysicalhealth.三、学制III.LengthofSchooling学制三年。3years.四、主要课程IV.CurriculumProvision本专业课程结构：TheCourseStructure:本专业必修课分为公共基础课、专业基础课和专业课三大类，选修课分为专业选修课、公共选修课两类。TheCompulsoryCoursesareclassifiedintothreecategoriesofPublicBasicCourses,SpecialtyBasicCoursesandSpecialtyCourses,theOptionalCoursesareclassifiedintotwocategoriesofPublicOptionalCoursesandSpecialtyOptionalCourses.本专业主干课程：MainCoursesare:管理学、市场营销学、组织行为学、商务谈判、现代推销技术、营销调研、营销策划、广告策划、电子商务等。****Management,Marketing,OrganizationBehavior,BusinessNegotiation,TechniquesofModernSales,MarketingResearch,MarketingPlanning,AdvertisingDesigning,E-Commerce,etc.五、实践教学V.PracticalTeaching1、学生参加军事训练、入学教育及公益劳动，由学校统一安排。1.StudentsarerequiredtoparticipateinMilitaryTraining,NationalDefenseEducation,EnrollmentEducationandLaborforPublicBenefits.2、在专业教师的指导下，按课程教学大纲的要求，完成相应的案例分析。2.Undertheguidanceofteachers,studentsshouldcompletethecasestudyaccordingtothecurriculumsyllabus.3、在专业教师的指导下，在有关实验室进行模拟网络营销、谈判、公关、推销等内容等。3.Undertheguidanceofteachers,studentsshouldpracticelaboratorysimulationofnetworkmarketing,negotiations,publicrelations,salesandsoon.4、在专业教师的指导下，在实验室进行本专业的技能训练：普通话训练，形体礼仪训练，交际舞训练，撰写广告、公关、营销策划及CI设计方案。4.Undertheguidanceofteachers,studentsshouldcarryoutthespecialtyskillstraining:Putonghuatraining,physicaltraininginetiquette,ballroomdancingtraining,Designingadvertisement,publicrelations,marketingplanningandCIdesigninthelaboratory.5、在专业教师的指导下，参加市场调研及企业的营销策划与实施活动。5.Undertheguidanceofteachers,studentsshouldparticipateinmarketresearchandbusinessmarketingplanningandimplementationactivities.6、通过学校组织与自己联系相结合，在专业教师的指导下，在企业进行生产实习。6.Organizedbytheuniversityorcontactingontheirown,undertheguidanceofteachers,studentsshouldpracticeintheenterprise.7、在专业教师的指导下，完成毕业论文。7.Undertheguidanceofteachers,studentsshouldcompletetheGraduationThesis.****六、毕业条件VI.GraduationRequirements学生应按教学计划修满152学分，并通过毕业资格审核，方准予毕业。Thestudentscanbeconferredgraduation,afterobtaining152Creditsinaccordancewiththeprogramrequirementsandmeetinggraduationqualification.七、教学进程表VII.TablesofTeachingSchedule1、总周数分配表1.Week-distributionTable学年、学期Year/Semster教学环节TeachingLinks第一学年1stYear第二学年2ndYear第三学年3rdYear合计Total第1学期1stSemester第2学期2ndSemester第3学期3rdSemester第4学期4thSemester第5学期5thSemester第6学期6thSemester课堂教学ClassroomTeaching课堂教学（含教学实践）ClassroomTeaching(IncludingPracticalTeaching)121616161676考试Test2222210小计Subtotal141818181886综合实践教学PracticalTeaching军训和国防教育MilitaryTrainingandNationalDefenseEducation33入学教育和毕业教育EnrollmentEducationandGraduateEducation112公益劳动LaborforPublicBenefits1113生产实习ProductionPractice11114毕业实习GraduationInternship1010毕业论文（设计）GraduationThesis(Design)44小计Subtotal422211526机动Flexible2147假期Vacation5757529总计Total252725272519148********2、实践教学环节安排表2.PracticalTeachingSchedule内容Contents学期Semester周数Weeks学分Credits入学教育和毕业教育EnrollmentEducationandGraduateEducation1、622军训和国防教育MilitaryTrainingandNationalDefenseEducation131公益劳动LaborforPublicBenefits2、3、433生产实习ProductionPractice2、3、4、548毕业论文（设计）GraduationThesis(Design)648毕业实习GraduationInternship6108合计Total26303、课程设置及教学环节安排表3.CurriculumandTeachingScheduleTable课程类别CoursesClassified序号No.课程名称CourseName总学时TotalHours学时分配HourDistribution学分Credits周学时分配HoursperWeek理论教学TheoreticalTea