Unit11-The-Media精教版同步训练(可作辅导讲义)

1Unit11能评估检测A卷Ⅰ.单项填空1.Weshouldalwayskeepinmindthataccidents________fromcarelessnesswhiledriving.A.ariseB.arouseC.beginD.rise2.Shepretended________mewhenIpassedby.A.nottoseeB.notseeingC.tonotseeD.havingnotseen3.Asa________boss,heexpectedtotalloyaltyanddedicationfromhisemployees.A.demandingB.demandedC.demandD.havingdemanded4.Theroadsigniseasytoread;thewords________well.A.makeoutB.standoutC.standforD.turnout5.ThesedaysMikehasbeenpreparingcarefullyforhisdrivingtestsothathecanpassitathisfirst________.A.intentionB.attemptC.purposeD.desire6.Someclassmatesareagainstmyplanwhilethemajorityare________it.A.inviewofB.infavourofC.inhonorofD.inmemoryof7.Hecameupwithanew________totheproblematyesterday'smeeting.A.procedureB.methodC.approachD.means8.Theboss________another20workerstoworkinhiscompany.A.firedB.employedC.rentedD.dismissed9.________weareunited,there'snodifficultywecannotovercome.A.InorderthatB.IfonlyC.SolongasD.Evenif10.It'salready9o'clockandMother________stepinanymoment.A.probablyB.ispossibleC.islikelytoD.ispossibleto11.—Robert,youfailedtopasstheNationalCollegeEntranceExamination.—Exactly.HowoftenIhaveregretted________hard!A.nottostudyB.studyingC.tonotstudyD.notstudying12.Thedoctor________fromthesymptomsthatthepatient'sdiseasewascancer.A.instructedB.concludedC.excludedD.directed13.Mr.Hamfeltthathehimself,ratherthanAliceandLisa，________forthecoldnessthathadgrownbetweenthem.A.weretoblameB.wastobeblamedC.weretobeblamedD.wastoblame14.Thecustomerdidn'tchoose________ofthecoatsandwentawaywithoutlookingatathirdone.A.bothB.allC.anyD.either15.Billsuggested________ameetingonwhattodoforthe26thShenzhenUniversiade.A.havingheldB.toholdC.holdingD.holdⅡ.阅读理解AFacebookisasocialnetworkserviceandwebsitethatwaslaunchedin2004.Friends,family,andco­workersuseFacebooktocommunicatewitheachother.Manybusinessesusethesitetoshowtheirproducts.Userscanwriteaboutthemselvesortheircompaniesandincludepicturesandvideos.Theycanalsopermiteveryone,oronlyafewpeople,toseetheirFacebookpages.Inthesummerof2010,Facebookannouncedthatithasover500millionactiveusersaroundtheworld.Abouthalfofthemusethesiteeveryday.About70percentofallFacebookusersareincountriesoutsidetheUnitedStates.MarkZuckerbergandhisfriendsstartedFacebookin2004whenhewasasecondyearstudentatHarvardUniversityinMassachusetts.Hebegantheprojectbyillegallyusingtheuniversity'scomputersystem.HarvardUniversitychargedhimwithbreakingseverallaws.MarkZuckerbergwasalmostforcedtoleaveschool.Buttheuniversitywithdrewthecharges.MarkZuckerbergwasalsoaccusedofstealingotherpeople'sideasandusingtheminFacebook.Hehasdenied(否认)thecharges.Severalpeoplehavetakenlegalactionagainsthim.Atfirst,onlyHarvardstudentscoulduseFacebook.Butitquicklyexpandedtootheruniversities.Thewebsite2wasalsoopenedtohighschoolstudents.Now,anyoneatleast13yearsoldwithane­mailaddresscanjoin.Intheearlydays,onlyasmallgroupofpeoplemanagedFacebook.Nowithasover1,700workersin12countries.Facebookmakesmoneybysellingadvertising.Ithasbeenextremelysuccessful.ThefinancialcompanySecondMarket,saysFacebookisworth41billiondollars.AmovieaboutthecreationofFacebook,called“TheSocialNetwork”，wasreleasedinOctober2010.1.WhatcanwelearnaboutFacebook?A.TheminorityofitsusersareAmericans.B.Userscanseeanyone'sFacebookpages.C.Morethan500millionpeopleareusingit.D.ItprovidessocialnetworkserviceforAmericans.2.WhywasMarkZuckerbergchargedbyHarvardUniversity?A.Hesecretlydesignedillegalcomputerprograms.B.Hedevotedtoomuchtimeworkingonhisproject.C.Hestoleotherpeople'sideaswhenwritinghisessay.D.Heusedtheuniversity'scomputersystemtostartFacebookillegally.3.Whichofthefollowingcantaketheplaceoftheunderlinedword“withdrew”inParagraph4?A.droppedB.tookawayC.heldonD.rejected4.Facebookmanagestomakehugeprofitsmainlyby________.A.attractingusersB.sellingadvertisingC.producingmoviesD.increasingcooperationBIfabusinesswantstosellitsproductsinternationally,ithadbetterdosomemarketresearchfirst.ThisisalessonthatsomelargeAmericancorporationshavelearnedthehardway.What'sinthename?Sometimestheproblemisthename.WhenGeneralMotorsintroduceditsChevyNovatoLatinAmerica,itoverlookedthefactthatNovainSpanishmeans“Itdoesn'tgo”.Sureenough,theChevyNovaneverwentanywhereinLatinAmerica.TranslationproblemsSometimesitisthesloganthatdoesn'twork.NocompanyknowsthisbetterthanPepsiColawithits“ComealivewithPepsi！”campaign.ThecampaignwassosuccessfulintheUnitedStatesthatPepsitranslateditssloganliterallyforitsinternationalcampaign.Asitturnedout,thetranslationsweren'tquiteright.PepsiwasbeggingGermansto“Comeoutofthegrave”andtellingtheChinesethat“Pepsibringsyourancestorsbackfromthegrave”.Apicture'sworthathousandwordsOthertimes,theprobleminvolvespackaging.ApictureofasmilingbabyhashelpedsellcountlessjarsofGerberbabyfood.WhenGerberstartedsellingbabyfoodinAfrica,theyusedthesamepackagingasintheUS,withthesmilingbabyonthelabel.LatertheylearnedthatinAfricancountries,thepictureonthejarshowswhatthejarhasinit,formanypeopletherecan'tread.TwistoffateEvenculture,religiousfactorsandpurecoincidencecanbeinvolved.ThomMcAnshoeshaveaThomMcAnsignatureinside.Top