Marketing-Presentation-汉堡王营销分析

MarketingPresentation-BusinessIntroductionPresentedbyRevan,Jack,&Steve12EBurgerKingBusinessNameProductsOffered01Hamburgers02FrenchFries03Softdrinks&milkshakes04Deserts05Chicken06BreakfastCROISSANTTargetAudienceHungryconsumersEveryagegroupfromchildrentotheelderlyHungryoneswhowantamealAddictedtoit/FastfoodloversTeens&AdultsMainlyfocusonTeensandAdultsNotthatchildrenandfamilyappealingMore“Mature”comparedtoMcdonald'sHowoftendotheybuytheseproducts?Children:seldomeatburgerking(morekidscanbeseeninMcDonald's)Teensandadults:1to2timesaweek,sometimesonceamonthFastfoodLovers:almosteverydaysincetheyareaddictedtoit25%45%65%ProductsPricePlacementCanbefoundnear,forexample,officesorotherworkingplacesForlunch,theworkersusuallyeatBurgerKingsinceitisconvenient.HavealargerangeofpricesThequalityoftheburgersstandsoutamongfastfoodrestaurants.(Whenthepriceisthesame)TastyandalltypesofflavorsofburgersSatisfycustomers’owninterestsSpicy,salty,sweet,differentingredientscontainedintheburgerBenefitsKFC&McDonald's01Starbucks02Subway03SimilarProvidersKFC,McDonald'sofferburgersasmainfoods.Starbucksprovidecoffeemainly,somesoftdrinksStarbucksandSubwaysellsandwiches,whicharesomewhatsimilartoahamburger.Comparisonwithcompetitors01020304PromotionalMethodsNO.1NO.2NO.3NO.4“TasteisKing”(customers)High-qualityHamburgersStorefrontdesignandinnerarrangementsCommunicationbetweenregular&newcustomers.Effectiveness80%Ithasagoodpublicpraiseamongthecustomers.FindBurgerKinginsubwaystation,bigmarkets,crowdedcitycenter.Throughitsdelicioushamburgers,BurgerKingattractsmoreandmorecustomerstobuytheirproducts.Asaleaderinfastfoodindustry,BurgerKing’smarketingissuccessful.You