牛津英语模块四Unit1-Reading

M4U1AdvertisementReading•Letstudentsdothereadingcomprehension.LearningaimsAfterthisclass,studentsshould:1.fullyunderstandthereadingmaterial2.knowthetwomaintypesofads3.havearightattitudetowardsadvertisementSelf-studyStructureofthispassageReadingstrategyHowtoreadexpositorywriting?1.Introductionofthesubject2.Supportingdetails3.ConclusionSubject/topicAdvertisementsSupportingdetailsConclusionIntroductionofadsPara1Paras2-4Para5IntroductionWhatanadvertisementis.Doesanadvertisementtellpeoplethecompletetruth?Publicserviceadvertisements.author’sopinions/suggestionsGuidanceandexplorationTask1•Whatisanadvertisement?Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.Task2Commercialad(topersuadetobuyandthentomakeprofit)CommercialadvertisementsTheyalwaysaimtopromoteaproductorservice.Whichkindofadvertisementdoesitbelongto?Whatdotheyaimtodo?Task3Publicservicead(toeducate)Whichkindofadvertisementdoesitbelongto?WhatarePSAsmeanttodo?Publicserviceadvertisements.(PSAs)Theyaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.TypesofadsExamplesSimilaritiesDifferencesplacesfoundmethodsusedpurposescom-pletetruth?Com-mercialadsPSABright-Teethfightsbadbreath!Yestolife,notodrugs.Knowledgechangeslife.newspapers,magazines,theInternet,radio,televisioncleverlanguage&attractivepicturespersuadepeopletobuy;makeprofitseducatepeople×√Discussion:Q:Whatattitudeweshouldhavewhenwemeetsomeadvertisementswhichtellincompletetruth?Summary•Whathavelearnttoday?twomaintypesofadshavearightattitudetowardsadvertisementConsolidationFinishtherelatedexerciseonpage5.AssignmentReviewwhatwehavelearnt.