10036IIResearchontheStrategyofHQCEC(Guangye)CO.,LTD.I;IISWOTIIIAbstractInrecentyears,energydemandgrowth,continuedpopulationgrowthandrapidexpansionofhighenergyguzzlingindustriesleadthefieldofpetrochemicalinternationalengineeringcontractingbusinesstobecomethefastestgrowingarea.Inthepetrochemicalindustryandconstructionmarket,thefavorablesituationinthecontextofthedevelopment,engineering,constructionprojectsandengineeringcompaniesarealsotheemergenceofnewtrends.Engineeringcompanieshaveajoint,mergersandacquisitions,etc.,toachievetherapidexpansionofscaleandindustry'shighlyconcentrated,andenhancetheircompetitivestrengthandmonopolystatus.Inthiswork,first,introducesthedevelopmentprocessofHQCEC(Guangye)co.,Ltd..Analysisanddiscussionofthecurrentcompany'sorganization,internalmanagement,mainbusiness,productioncapacity,marketandbusinessconditions,financialstatus,technicalpersonnelandequipmentstatusandthestateoftechnology,etc.,raisedthecompany'sexistingmajorproblems,andcomprehensiveintroductiontoanoverviewofthecompanyreorganizationandintegration.Secondly,adetailedanalysisofthemacro-petrochemicalengineeringcompany,industryconditions,theindustry'sdevelopmenttrend,andmarketdemand.Onthisbasis,usingMichaelPorter'sFiveForcesmodeltocomprehensiveanalysisofthecompany'scompetitivenessposition.Thirdly,useofSWOTAnalysis,withinthecompany'sstrengths,weaknesses,externalopportunitiesandthreatsmadeonthebasisofestablishingthecompany'sstrategy.Last,comprehensiveanalysisbasedonavarietyoffactors,establishingthecompany'soverall,long-termandshort-termstrategicobjectives,definedthecompany'sdevelopmentstrategy,designideas,thecompany'sdevelopmentstrategyforanewplanninganddesign.Descriptionandresearchonthecompany'sstrategyfromthecompany'sbusinessdevelopment,marketdevelopment,projectmanagement,humanresourcedevelopment,organizationalstructure,technologyresearchanddevelopment,qualitymanagement,assetinvestment,corporateandculturalaspectsofimplementation..Keywordsintegrativerecombination,strategy,enterprisemanagement,competitivenessIV1..............................................................11.1...................................................................11.2..........................................................11.2.1..............................................................................................11.2.2..................................................................................................31.2.3..................................................................................................................51.2.4..............................................................................................51.2.5......................................................................................................51.2.6..................................................................................................................61.2.7......................................................................................................61.3.....................................................72...................................................................92.1............................................................................92.2..........................................................................112.2.1........................................................112.2.2................................................................132.3..............................................................................................................132.4...................................................................................................................142.4.1........................................................................................................142.4.2........................................................................152.4.3................................................................183SWOT..........................................203.1SWOT..............................................................................................................203.2SWOT.....................................................204......................................244.1...........................................................................................244.1.1........................................................................................................244.1.2........................................................................................................244.1.3........................................................................................................254.2.......................................................................................254.3.............................................................................................................254.3.1........................................................................................................253.3.2.....................................................................................