PAS-STYLE

PASSTYLE一切伟大从产品开始Allgreatnessbeginwithproduct.让产品自已会说话Letproductexpressitself.PASSTYLE始终升级产品而非降价Passtyledoesnotlowerthepricedutupgradeproduct.PASSTYLE•品牌名称：PASSTYLE•创立时间：2011年•品牌总部：LARIVAPARIS•品牌代理：上海柏度星服饰有限公司•品牌定位：高级时装•品牌风格：精致优雅混搭•品牌精神：独有的品牌个性与自我的精神主张•品牌创意：意大利华裔设计师GIEFFE担任PASSTYLE品牌艺术创意总监•Brandname:Passtyle.•Creationtime:2011.•Brandheadoffice:LariveParis.•Brandagent:ShanghaiBAIDUXINGApparelco.,LTD.•Brandpositioning:Highfashion.•Brandstyle:Delicateandelegantmashup.•Brandspirit:TheuniquebrandpersonalitywiththespiritofadheringtotheSelf.•Brandoriginality:ThebrandartcreativedirectoristheItalianethnicChineseGIEFFE.PASSTYLE“PAS”中文译为舞步，“STYLE”指精致服装的流行风格，PASSTYLE品牌以左岸人文艺术型格，结合现代都市简洁干练，融合现代都市街头混搭风，让品牌呈现出多元化的着装美学。春夏以衬衫、裤装、秋冬以外套、裤装为核心产品线来混搭其它产品来诠释PASSTYLE的优雅风格。PASSTYLE始终以人们追求时尚生活方式的消费需求来创意服饰，产品个性自由，精典简洁优雅，合体板型来表现身材曲线之美，PASSTYLE时刻抓住最新流行原素进行产品原创，特别强调产品与产品之间的混搭，品味源自细节，精致做工让消费者体验趣味的时尚生活。PASSTYLE“Pas”meansadancestep,esp.inballet.”Style”meansfashionstyle.PasstylepresentsdiversifieddressaestheticswithLarivegauchestyleandmodernurbanstreetsmashup;InterpretsitselegantstylemainlywithmashupofshirtandpantsinSSandmashupofcoatandtrousersinAW;Alwayscreatescostumesaccordingtotheneedsthatpeoplepursuitfashionablelifestyle.Showsthebeautyoffigurewithfreeandelegantproductsandalsowithfitmodel.Passtyleconstantlygraspsthelatestfashionelementstodesignoriginalproducts.Especiallyemphasizingmashupbetweenproducts,tastefromdetailandexquisiteworkmanship,toletconsumersexperiencethefunoffashionlife.PASSTYLE简洁优雅·精致混搭Simpleandspellable.DelicatemashupMarketOrientationDiorHommYvesSaintLaurentPierreBaLmainGivenchyDolce&GabbannaErmenegildoZegnaEmporloArmaniHugoBossCalvinKleinPASSTYLECKJeansDknyJeansZaraGuessHmPasstyleMarketOrientationPasstyle品牌风格展示BrandstyledisplayPASSTYLE产品风格消费者Consumer目标消费者•心理年龄：永远25岁。•从事职业：时尚白领阶层及偏向时尚行业的人群。•消费级别：消费力所能及喜欢就买，有频繁购买时尚类产品的嗜好。•生活场景：不同的场合穿着相对应的服装，讲究服饰着装美学。TargetConsumer•Psychologicalage:forever25•Occupation:fashionablewhite-collarandcrowdapproachfashionindustry•Consumptionlevel:Customerswhobuycostumessolongashelikewithinhispurchasingpower,andhavehobbyoffrequentlypurchasingfashionproducts.•Lifescene:differentdressfordifferentoccasionaccordingly,beparticularaboutdressaesthetics.产品（Product）产品策略•合体板型，尽显曲线。•精致混搭,引领潮流。•材质考究，精致做工。•产品原创，简洁干练。以衬衫、裤装、外套产品为核心产品线，混搭其它类别的产品，促使顾客连单购买。针对市场消费需求，组织供应链快速生产，紧急需求的产品15天内必须到店，带动顾客频繁购买，提升单店业绩。高档面料、精致做工及合体板型带给顾客对Passtyle无法逃离的忠诚度。Productstrategy•Fitmodelshowingstature.•Delicatemashupleadingtrend.•Exquisitematerialwithfineworkmanship.•Originalworkreflectingsimpleandspellable.PasstyletakesShirts,trousersandjacketsproductsasthecoreproductline,matchingothercategoriesofproductstohelptosellmoreatatime.Rapidmanufacturingforsupplychainaccordingtomarketdemand.Productsofurgentneedmustbesuppliedwithin15days,thuscanbringmorefrequentlypurchaseandhighersalesperformance.CustomerswillhaveinescapableloyaltytoPasstyleafterbeimpressedwithitshigh-gradefabrics,exquisiteworkmanshipandfitmodel.2014SS商品系列及款式数商品系列：•Chic系列(别致的时尚系列）。•BLACK斯文经典系列。商品款式数：•上衣120个SKU，上衣SKU占比66%。•裤装60个SKU，裤装SKU占比34%。2014SeriesSeriesList:•ChicfashionSeries.•BlackClassicSeries.QuantityList:•TOPS:120SKU,66%•Bottoms:60SKU,34%产品结构及颜色•商品品类：服装类产品占比80%，配饰产品占比20%。•商品陈列：上装SKU陈列占比60%，下装SKU陈列占比20%，配饰SKU陈列占比20%。•商品颜色：黑色、暗灰色、木头色、灰绿色、灰兰色、麻白色。Productframeandcolors•Productcategory:80%garmentand20%accessory•Productdisplay:thepercentageforSKUis:60%tops,20%bottoms,20%accessory.•Productcolors:black、dimgray、woodcolor、sagegreen、dustyblue、beige.2014SS价格（price）上衣单价(topsprice)裤装单价(bottomsprice)配饰单价(accesoryprice)T恤/打底内衣T-shirt/undershirt590-790-1290-1590铅笔裤skinny1290-1590-1890帽子hat290-239-390衬衫shirt1390-1590-1990瘦腿裤slimlegs1290-1590-1890围巾scarf390-490-590西装Suit3990-4590-5590-6590直筒裤straight-legpants1290-1590-1890包袋bag1890-2390-3390皮衣leather4990-5990-6990-8990七分裤capripants990-1390-1890钱包wallet990-1390-1890夹克jacket1390-1590-1890-2590九分裤nineminutesofpants990-1390-1890手链bracelet790-1290-1690大衣overcoat2990-3590-4390-4890香蕉裤bananapants1290-1590-1890皮带belt990-1390-1890毛衣sweater990-1290-1590-1890牛仔裤Denim1690-1890-2390鞋子shoes1290-1690-1890羽绒服downjacket3290-3590-3990项链necklace1290-15902014SS最早潮流看点IMAGEBOUTIQUE配饰Accessories渠道channel商场店与购物中心店店铺标准•商场要求：省级市场的A类商场及A类shoppingmall。•楼层要求：时尚潮流楼层。•面积要求：面积80平方米以上。•品牌邻居：CKJeans、DKNYJeans、Lacoste、Guess、5cm、izzue等国际时尚品牌。Shopstandard•Emporiumrequirement:TheA-classmarketandshoppingmallofprovincialmarket.•Floorrequirement:fashiontrendfloor.•Arearequirement:morethan80squaremeters.•Brandneighbors:CKJeans、dknyJeans、Lacoste、Guess、5cm、izzueetc.中开店计划核心市场•上海：港汇恒隆广场、久光百货。•北京：新光新天地。•成都：王府井百货。辅助市场•沈阳：卓展、市政府恒隆广场。•南京：德基购物中心。•武汉：武汉国际广场、群光百货。•杭州：银泰百货。•其它：省级市场及地级市场的A商场及A类shoppingmall。PlanforsettingupshopsCoremarket:•Shanghai:GanghuiHanglungPlaza、JiuguangDepartmentStore.•Beijing:XinguangXintiandi.•Chengdu:BeijingWangfujing.Auxiliarymarket:•Shenyang:Zhuozhanshopping.•Nangjing:DejiPlaza.•Wuhan:Wuhaninternationalplaza.•Hangzhou:Hangzhouintimedepartmentstore.•Others：provincialmarket,A-classemporiumandshoppingmallinprefecture-levelmarket商业模式及赢利Businessmodelandprofit商业模式实体店铺