Unit 2 Companies

BusinessEnglishLearningObjectivesGivingandunderstandingdescriptionsofcompaniesAskingandansweringquestionsaboutcompaniesPlanningandwritingbusinessreportWeneedtodiscusssomequestionsaboutwhatwearegoingtolearninthisunit.Sure,that’llhelpusunderstandbetteraboutwhatweareaskedtodo.Thefollowingarelogosofsomefamouscompaniesintheworld.Howmuchdoyouknowaboutthesecompanies?123456789101112131415161310financialserviceselectronicsmotorvehicleschemicalstelecommunicationsaerospaceenergyengineeringtravel&tourismcateringCanyoumatchthetypesofbusinessintheboxtothepictures?Storethewordsandphrasesthatareassociatedwithtypesofcompanies.TypesofcompanieselectronicsDiscussthefollowingquestions1)Doyouprefertoworkinthepublicortheprivatesector?Andwhy?2)Whensomeonedescribeshiscompany,whatinformationdoyouthinktheyshouldprovide?3)Canyoudescribeonecompanythatyouarefamiliarwith?Doyouliketoworkinsuchalargeglobalcompany?Somethingyoumaytalkaboutwhendescribingacompany:1）Whenitwasstartedorfoundedandwhoitsfounderwas.2）Whatisthecompany’slineofbusiness?3）Whatproductsitmakesorwhatservicesitprovides.4）Itssalesfigures.5）Howmanypeopleworkforit:howmanyemployeesithas.6）Whereitsheadquartersare:whereitisbased.7）Whetheritdoesbusinessoverseas.8）Whereitsfactoriesorplantsarelocated(ifit’samanufacturingcompany).9）Howmanybranchesorretailoutlets(shops)ithas(ifit’saretailorganization).10）Whetheritsellsbusiness-to-business,orwhetherit’saretailorganizationsellingtoconsumers.Whatelsecanyoutalkabout？Inthispartyouaregoingtolearnhowtowritebusinessreports.ReportsWritingAbusinessreportconveysinformationtoassistindecision-making.Somereportsmightpresenttheactualsolutiontosolveabusinessproblem;otherreportsmightrecordhistoricalinformationthatwillbeusefultoassistinfuturedecisionmaking.Herearesomebasicstepsforyoutofollowwhenwritingabusinessreport.StepsinWritingaRoutineBusinessReport1)DeterminetheScopeoftheReport2)ConsiderYourAudience3)GatherYourInformation4)AnalyzeYourInformation5)DeterminetheSolution6)OrganizeYourReportOrganizingYourReportReportscanbesetoutineightparts,butyouwon'talwaysneedthemall.TitleortitlepageContentslistAbstractIntroductionDiscussionSummaryandconclusionsRecommendationsAppendixPracticemakesperfectWewillpracticewhatwehavelearntinthisunit.Yes,let’sdoit!I.Listeningtask(2)(p.24)ListentotherestpartabouttheorganizationofACTLondon,andcompletetheorganizationchartbelow.Thenumbers7,11and16inthechartaregiven.II.Speakingtask1Readthefirstdialoguewithyourpartner(pairwork).III.RolePlay(Pairwork)1)PersonAYouwillplayyourself.Youaregoingtodescribeyourcompanytoaforeignvisitor.Bereadytogiveanexplanationandanswerhis/herquestions.Beforeyoustart,completeasmuchofthefollowinginformationaboutyourcompanyaspossible:Company:Established:Location:Mainbusinessactivities:Maincustomers:Maincountrymarkets:Plants/branchoffices:No.ofemployees:Totalsales(lastyear):Valueofthecompany:Othernecessaryinformation:PersonBYouwillplayPersonB,aforeignvisitor.Bereadytoaskquestions.Beforeyoustart,thinkaboutthequestionsyouwillask.Afteryouhavefinished,changerolesandrepeattheroleplay.IV.PreviewUnit3Unit3BusinessCallsKeytoTranslationPractice1.本公司创建于1978年，现在已经成为我国主要的厨房用具出口商之一。Ourcompany,establishedin1978,hasnowbecomeoneoftheleadingexportersofkitchenappliancesinourcountry.2.我们在国内有十家专业子公司，在国外有六家常驻办事处。我们在国内还建立了二十多家合资公司。Wehave10specialistsubsidiariesathomeand6permanentrepresentativeofficesabroad.We’vealsosetupmorethan20jointventuresinthehomemarket.3.我们是多元化企业，主要经营国际贸易、国际运输、劳务输出、房地产等。Weareadiversifiedcompanydealingmainlyininternationaltrade,internationaltransportation,laborexport,realestateandsoon.4.我们从事纺织品经营已有30多年，并与本地纺织品大厂家及分销商保持密切的联系。Wehavebeenhandlingtextilesformorethan30yearsandmaintainclosecontactwithlargemanufacturersanddistributorsinourarea.5.为了迅速发展，我们组成了多元化战略联盟，使我们能扩大到新的市场领域。Inordertogrowrapidly,we’veformedadiversifyingstrategicalliancewhichallowsustoexpandontonewmarketareas.6.我们的目标主要是本地市场，但是我们也在研究进入欧洲市场的可能性。Wemainlytargetlocalmarkets,butwearelookingatthepossibilityofenteringtheEuropeanmarket.7.我们公司的领导体系是这样的：首先是合伙人；其次，直接在合伙人之下的是三位合作伙伴，也就是，最上层是两位合伙人和直接在合伙人之下的三位合作伙伴。在合作伙伴之下，我们有高级工程师、初级工程师、绘图员带，一直往下至办公室的勤杂工。Thesystemofcommandofourcompanyisthatwehavethepartners,andthenwehavethreeassociatesimmediatelybelowthepartners,thatis,twopartnersatthetopandthreeassociatesdirectlybelowthem.Andthenbelowtheassociatewehaveseniorengineers,juniorengineers,drafts-personandsoonandsoforth,downtotheofficeboy.8.我们是新成立的公司，只有大约五年的历史。公司共有四十名员工，分布在四个办事处中。We’reayoungcompany,onlyaboutfiveyearsold.Thereareonlyabout40peopleinthecompany,splitamongstfouroffices.9.谈到进口在中国畅销的美国产品，我们作为一家在中国的美国公司，感到比其他公司更有优势。AsanAmericancompanyinChinawefindwehaveanadvantageoverothercompanieswhenitcomestoimportingAmericanproductsthataremarketablehereinChina.10.我们公司是一家法国公司，专营在中国市场销售法国香水。OurcompanyisaFrenchcompanyspecializinginmarketingFrenchperfumeintheChinesemarket.