presentation_of_kfc(肯德基英文介绍)

designedbyCongCongoutline:IntroductionHistoryMenuKFC'svaluesCultureStrategyOperationManagementStaffEffectComparisionKFC,alsoknownasKentuckyFriedChicken,isachainoffastfoodrestaurantsbasedinLouisville,Kentucky.ThecompanywasfoundedasKentuckyFriedChickenbyColonelHarlandSandersin1952.IntroductionColonelHarlandSandersIntroductionKFCiscurrentlyoneofthelargestbusinessesoftheglobalfoodserviceindustryandiswidelyknownaroundtheworldasthefaceofColonelSanders.TheColonelhasspreadhisindustrycurrentlytomorethaneightycountriesglobally.Everyday,nearlyeightmillioncustomersareservedaroundtheworld.HistoryHarlanSandersarealreadyfamiliarwithmorethan10kindsofruralcookingrecipes.18971930sIntheroadsiderestaurant,hehassuccessfullydevelopedoutoftheKentuckymysteriousformula.1939sHarlandSanders'sskillandreputationtoattractalargenumberofcustomers.Inrecognitionofhiscontributiontoculinaryindustry,HarlandSanderswasnamedaKentuckyColonel.1960sThroughouttheUnitedStates,peopleenjoyKentuckysuckingreferstothechickenflavor.Graduallyintopeople'slives.1980stheColoneldied,theirhomestategovernmentgivesitsHonoraryLife.MenuKFCprimarilysellschickeninformofpieces,wraps,saladsandsandwiches.Whileitsprimaryfocusisfriedchicken,KFCalsooffersalineofroastedchickenproducts,sidedishesanddesserts.OutsideNorthAmerica,KFCoffersbeefbasedproductssuchashamburgersorkebabs,porkbasedproductssuchasribsandotherregionalfare.Menu1.Economicluxurymeal2.Suckingmeanschickenflavormeal3.NewOrleansroastchickenburgermeal4.Crispfresh/spicychickenburgermeal5.Mexico/oldBeijingchickenrollmeal6.NewOrleansroastwingsmeal7.Spicychickenwingsmeal8.Chuanlanenniufive-meal9.WholeshrimptoJaneFortmeal10.BlackPeppertenderbeefrice11.Goldencurryporkchopwithrice12.NewOrleansroastchickenFort13.Freshcrispy/spicychickenburger14.PastoralchickenFortAndsoon...KFC'svaluesOurmissionOurexpectationOurbeliefOurworkattitudeCultureKFCenterprisecultureServiceandthepursuitofexcellenceAttentionandperfectservicequalityPositive,encouraging.“Restaurantmanagerfirst”Work,toexcellenceStrategyMainbusinessstrategyBecometheleaderofmorebrandintegration!Inarestaurant,letconsumerenjoytwogourmetbrandandhavemorechoices!ModeofoperationAchainformIndustrializedproductionStandardizedproductsLocalemployeeRawmaterialsareimportedProvidecondimentandbeveragesupplierdirectlyFriedchickenburgerandfriesaremadein-storeAnewkindoffoodpermonthOperationManagementWiththecustomersatisfactionasthecentervaluechainmanagement1、Obviously,thetargetmarket2、cookingchickenexpert“3、CustomerasthecenterofmarketingObjectives:biggerInChinaandotherdevelopingcountriesistheincomeintheupperlevelofthepeople.StaffCompanyhumanresourcemanagementPart-timeemployeesFormalemployeeTraineeattendantAssistantinternshipAssistantmanagerThestoremanagerEffectKFC'seffectinchinaInChina,KFChasbeenopened1,000230storesduring16years.100%productmaterialsfromChina.Hundredsofmillionsofdollarswaspurchasedeveryyear.KFChasestablished480enterprisessuppliernetworkinChina.Everyyear,directlyorindirectly,creating23millionjobopportunity.ComparisionComparisionKFCHeadquarterslocation：USAEstablishedtime：1952BusinessScope：westernfastfoodCompanyslogan：WeDoChickenRightStaffquantity：840thourand(2007)McdonaldsHeadquarterslocation：USAEstablishedtime：1954BusinessScope：Fast-foodchain,DessertCompanyslogan：I‘mlovin’itStaffquantity：390thourandComparisionMcDonald'sandKFCindifferentcountry:IntheUnitedStates,thescaleoftheMcDonald'sfarmorethanKFC.ButinChina,theKFCtoentertheChinesemarketearlierthanMcDonald's,andthesizeofthescaleofthefarmorethantheMcDonald's.KFC——本土化战略Mcdonalds——全球化战略GlobalizationstrategyLocalizationstrategyComparisionGlobalizationstrategypklocalizationstrategyMcDonald's:globalizationstrategy-moreinclinedtostrategicmanagementadjustments.麦当劳：全球化战略——更倾向于战略性的经营调整Kentucky:localizationstrategy-doinRomeastheRomansdo肯德基：本土化战略——“入乡随俗”Comparision•China’sMcDonaldisstilltheworldofMcDonald's.“中国麦当劳，仍是全世界的麦当劳。”•China'sKFC,slowlybecometheChineseofKFC.“中国肯德基，慢慢成为中国人的肯德基。”KFC'sstrengthⅠjumpstart,firstimpressionsaremostlastingⅡfranchise,acceleratedevelopmentⅢChinesecharacteristic,thepositiveinnovationⅣsciencelocation,efficientoperationⅠ“抢跑”，先入为主Ⅱ特许经营，加速发展Ⅲ中国特色，积极创新Ⅳ科学选址，高效运营Comparision•IntheUnitedStates,KFChasbeenalow-endproducts,butinChina,itbecameakindofmediumandeventhemiddleandhigh-endoftheproducts.•在美国，肯德基一直是一种低端产品，而在中国，却成了一种中端甚至是中高端的产品。•Onestepaheadoffamilylead,inMcDonald'splanentertheChinesemarket,KFChasstarteditsexpansion•一步领先，步步领先，就在麦当劳谋划进入中国市场的时候，肯德基已经开始了它的扩张