商业计划书(英文,模板,简洁)

CompanyNameBusinessPlanMissionStatement•Clearlystateyourcompany’slong-termmission.–Trytousewordsthatwillhelpdirectthegrowthofyourcompany,butbeasconciseaspossible.TheTeam•ListCEOandkeymanagementbyname.•Includepreviousaccomplishmentstoshowthatthesearepeoplewitharecordofsuccess.•Summarizenumberofyearsofexperienceinthisfield.MarketSummary•Summarizeyourmarketinthepast,present,andfuture.–Reviewthosechangesinmarketshare,leadership,players,marketshifts,costs,pricing,orcompetitionthatprovidetheopportunityforyourcompany’ssuccess.Opportunities•Identifyproblemsandopportunities.–Stateconsumerproblems,anddefinethenatureofproduct/serviceopportunitiesthatarecreatedbythoseproblems.BusinessConcept•Summarizethekeytechnology,concept,orstrategyonwhichyourbusinessisbased.Competition•Summarizethecompetition.•Outlineyourcompany’scompetitiveadvantage.GoalsandObjectives•Listfive-yeargoals.•Statespecific,measurableobjectivesforachievingyourfive-yeargoals.–Listmarket-shareobjectives.–Listrevenue/profitabilityobjectives.FinancialPlan•Outlineahigh-levelfinancialplanthatdefinesyourfinancialmodelandpricingassumptions.–Thisplanshouldincludeexpectedannualsalesandprofitsforthenextthreeyears.–Useseveralslidestocoverthismaterialappropriately.ResourceRequirements•Listrequirementsforthefollowingresources:–Personnel–Technology–Finances–Distribution–Promotion–Products–ServicesRisksandRewards•Summarizetherisksoftheproposedprojectandhowtheywillbeaddressed.•Estimateexpectedrewards,particularlyifyouareseekingfunding.KeyIssues•Nearterm–Identifykeydecisionsandissuesthatneedimmediateornear-termresolution.–Stateconsequencesofdecisionpostponement.•Longterm–Identifyissuesneedinglong-termresolution.–Stateconsequencesofdecisionpostponement.•Ifyouareseekingfunding,bespecificaboutanyissuesthatrequirefinancialresourcesforresolution.