郑州交通职业学院毕业论文论文题目:汽车修理企业经营模式的调查与分析所属系别车辆工程系专业班级汽车制造与装配技术3班姓名学号指导教师XXX撰写日期2016年4月“郑州交通职业学院毕业论文(设计)”为宋体一号加粗居中字体。黑体小二字;论文题目的字体要加粗居中;一律三号宋体字;摘要现代汽车维修技术的科技含量已越来越高,从电子产品在汽车上的应用,到现代汽车诊断设备的使用、互联网在汽车维修资讯上的应用,以及维修管理软件在汽车维修企业发挥的作用等,处处体现现代汽车维修的高科技特征。汽车维修已不再是简单的零件修复,准确无误地诊断出故障所在,是现代汽车维修的最高境界。现如今中国的车辆分布也发生了本质的变化,车辆的社会化和私家车的大量迅速发展趋势,使汽车维修业进一步走向了社会化,并促使汽车维修业从产品型的行业向服务型行业的转变,按照市场化的要求,形成了一个社会化的、资金和技术密集型的、相对独立的行业。但是我国汽车维修业发展装状况与国外相比仍然较为落后,经营特点多数仍然较为传统,又缺乏健全、有效的管理体制。汽车配件销售的管理法规还不太完善,假冒、伪劣配件充斥市场,致使汽车维修质量难以保障,汽车维修价格异常混乱,这就严重干扰了汽车维修业的市场秩序。汽车维修企业技术发展不平衡等,此外又在市场竞争日趋激烈的形势下,因此应当重视汽修企业自身素质的提高、改变汽修经营的原有方式,才能使我国汽车维修业获得较快发展。关键词:汽车,经营特点,发展状况AbstractModernautomobilemaintenancetechnologyhasbecomemoreandmorehightechnologycontent,fromtheelectronicproductsinautomotiveapplications,totheuseofmodernautomotivediagnosticequipment,Internetapplicationinvehiclemaintenanceandrepairinformation,aswellasmaintenancemanagementsoftwareinautomobilemaintenanceenterpriseroleandsoon,allreflectthemodernvehiclemaintenanceandrepairofhigh-techfeatures.Vehiclemaintenanceandrepairisnolongerasimplepartsrepair,accuratetodiagnosethefault,isthehighestrealmofmodernvehiclemaintenanceandrepair.NowadaysChina'svehicledistributionhasalsochangedthenatureofthesocializationandthenumberofcarsofvehiclesquicklydevelopingtrend,thearticlefurthertowardssocialization,andhelpfromChampioningmaintenanceindustrytoserviceindustry,accordingtotherequirementsofthemarket,formingasocialized,capitalandtechnologyintensiveindustry,relativelyindependent.ButdevelopmentofChina'sautomaintenanceconditionisstillrelativelybackward,comparedwithforeignbusinessfeaturesmoststillmoretraditional,andthelackofperfectandeffectivemanagementsystem.Autopartssalesmanagementrulesandregulationsalsoisnotveryperfect,fake,falseandinferiorpartsfloodingthemarket,theautomobileservicequalityisdifficulttoguarantee,vehiclemaintenanceandrepairpricesabnormalchaos,itwillseriouslyinterferewiththemaintenanceofmarketorder.Vehiclemaintenanceandrepairenterprisetechnologydevelopmentunbalance,etc.,inaddition,intheincreasinglyfiercecompetitioninthemarketsituation,automobileenterpriseownqualityshouldbepaidgreatattentiontothereforeimprovetheoriginalway,changethemotorrepairbusiness,tomaketheautomaintenanceachieverapiddevelopmentofourcountry.KeyWords:auto,Managementcharacteristics,Developmentsituation目录1引言.......................................................................................................................................................12汽车维修企业概述...........................................................................................................................12.1汽车维修的概念和分类.............................................................................................................12.2汽车维修企业的有关概念.........................................................................................................22.2.1汽车维修企业的概念....................................................................................................22.2.2汽车维修企业管理的概念............................................................................................22.2.3汽车维修企业管理的管理内容....................................................................................22.3汽车维修企业的特性.................................................................................................................32.3.1汽车维修企业的存在必然性........................................................................................32.3.2汽车维修企业的重要性................................................................................................33我国汽车维修企业现状分析.........................................................................................................43.1汽车工业发展迅猛.....................................................................................................................43.2存在问题....................................................................................................................................53.2.1汽车维修企业缺乏健全、有效的管理体制................................................................53.2.2汽车维修企业技术发展不平衡....................................................................................53.2.3汽修企业的人员素质满足不了企业发展需要.............................................................54我国汽车维修企业经营模式的发展概况.................................................................................54.1特约维修站的发展.....................................................................................................................54.2专业修理店的发展.....................................................................................................................64.3路边个体修理店的状况.............................................................................................................64.4品牌连锁维修企业的发展状况.................................................................................................65我国汽车维修企业的连锁经营.....................................................................................................75.1连锁经营的概念............................................................................................................