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NeteasecloudmusicMadebybeckAnyreferenceA、APPSelectreasonB、TheuserexperiencefactorC、SuccessfulproductelementsD、conclusionA、APPSelectreason1、AwardIn2014：【China'stoptenmobileInternetapplications】【Baidumobile2014outstandingvisualdesign】In2015：Thesixthgoldmousedigitalcompetition：【Themostdigitalmarketinginnovativebrand】【Thebestmobilemarketingmedia】【Cross-mediaintegrationcategory】【Socialmarketingclasssilvermedal】IndustryrecognitionIn2013：The11thChinainternationalInternetcultureexpo【Thebestplatformformobilemusictotheclient】evaluationFrom:appleAppStoreandbaiduapplicationcenterDifferentfrom:threeapplicationmarketNeteasecloudmusicandQQmusic,whodoyousupport?6177人5559人voting：618人＞Aproductanalysisdimensions:userexperiencefactorTheproducttargetsandstrategicneedsuser！！！1heargoodtimes2productpositioning:tobuildChina'slargestmobilemusiccommunityandopenplatform,formingauniqueuser-centeredmusicecosystem.Solateintothemusicmarket：——fromNeteasemusicseniordirectorwanglei1,thebossmusiccomplex;2,tocompletethelayoutofthemobileInternetfield;3,socialcommonweal,vision,dream;Productpositioning：1,thelayoutofthemobileInternetinthefieldofentertainment;2,throughtheneteasecloudmusictobreakthroughthesocialdomain;B、Rangelayer:thefunctionalspecificationandcontentrequirements123454、Thepresentationlayer:thesenseofdesignC、Productanalysisdimension2:successfulproductelementsMeettheneedsofusers1PersonalizedrecommendationHowtosticktotheuser?2Highqualitycomments3StarsorfamousDJrecommendedsonglist4ActivemusiccommunityandfriendsD、conclusionNeteasecloudmusichavingauniquestyleofUIinterface,thefunctionoftheinnovationpoints,theuserexperienceanduniquedesignofdigitalmarketingtoolsandsooneverywhereembodiesthethinkingintheInternet,theproductofdark-horseareworthfurtherstudyandmining.