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复旦大学考博英语模拟试题及其解析In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantinSanBernadino,California.Theycarefullychoseabusycornerfortheirlocation.Theyhadruntheirownbusinessesforyears,firstatheater,thenabarbecue(烤肉restaurant,andthenanotherdrive-in.Butintheirnewoperation,theyofferedanew,shortenedmenu:Frenchfries,hamburgers,andsodas.Tothissmallselectiontheyaddedonenewconcept:quickservice,nowaitersorwaitresses,andnotips.Theirhamburgerssoldforfifteencents.Cheesewasanotherfourcents.TheirFrenchfriesandhamburgershadaremarkableuniformity,forthebrothershaddevelopedastrictroutineforthepreparationoftheirfood,andtheyinsistedontheircooks'stickingtotheirroutine.Theirnewdrive-inbecameincrediblypopular,particularlyforlunch.Peopledroveupbythehundredsduringthebusynoontime.Theself-servicerestaurantwassopopularthatthebrothershadallowedtencopiesoftheirrestauranttobeopened.TheywerecontentwiththismodestsuccessuntiltheymetRayKroc.Gengduoyuanxiaowanzhengkaoboyingyuzhentijiqijiexiqinglianxiquanguomianfeizixundianhua:silinglingliuliubaliujiuqiba,huojiazixunqq:qiqierliuqibawusanqi.KrocwasasalesmanwhomettheMcDonaldbrothersin1954,whenhewassellingmilkshake-mixingmachines.Hequicklysawtheuniqueappealofthebrothers'fast-foodrestaurantsandboughttherighttofranchise(特许经营othercopiesoftheirrestaurants.Theagreementstruckincludedtherighttoduplicatethemenu.Theequipment,eventheirredandwhitebuildingswiththegoldenarches(拱门.TodayMcDonald'sisreallyahouseholdname.ItsnamesforitssandwicheshavecometomeanhamburgerinthedecadessincethedayRayKrocwatchedpeoplerushuptoorderfifteen-centhamburgers.In1976,McDonald'shadover$1billionintotalsales.Itsfirsttwenty-twoyearsisoneofthemostincrediblesuccessstoriesinmodernAmericanbusinesshistory.1.Thispassagemainlytalksabout.AthedevelopmentoffastfoodservicesBhowMcDonald'sbecameabillion-dollarbusinessCthebusinesscareersofMacandDickMcDonaldDRayKroc'sbusinesstalent2.MacandDickmanagedallofthefollowingbusinessesexcept.Aadrive-inBacinemaCatheaterDabarbecuerestaurant3.Wemayinferfromthispassagethat.AMacandDickMcDonaldneverbecamewealthyfortheysoldtheirideatoKrocBThelocationtheMcDonaldschosewastheonlysourceofthegreatpopularityoftheirdrive-inCFortyyearsagotherewerenumerousfast-foodrestaurantsDRayKrocwasagoodbusinessman4.Thepassagesuggeststhat.AcreativityisanimportantelementofbusinesssuccessBRayKrocwastheclosepartneroftheMcDonaldbrothersCMacandDickMcDonaldbecamebrokenaftertheysoldtheirideastoRayKrocDCaliforniaisthebestplacetogointobusiness5.Asusedinthesecondsentenceofthethirdparagraph,theworduniquemeans.AspecialBfinancialCattractiveDpeculiarPassage11.C2.B3.D4.A5.D本文由“育明考博”整理编辑