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电子商务专业术语（中英对照）序号术语中文术语英文缩写1客户争取成本AcquisitionCost2广告屏蔽软件Ad-blockingsoftware3可定地址媒体Addressablemedia4广告-收费混合模式Advertising-subscriptionmixedrevenuemodel5竞价广告Ad-Words6关联营销Affiliatemarketing7匿名电子现金Anonymouselectriccash8应用服务提供商ApplicationServiceProviderASP9互联网应用服务提供商ApplicationServiceProviderASP10授权承诺Authoritytobind11自动清算所AutomatedclearinghouseACH12横幅广告Bannerad13行为细分Behavioralsegmentation14账单显示Billpresentment15电子公告牌BoardSystemBBS16品牌延伸Brandleveraging17浏览器/服务器模式,即B/S结构Browser/ServerB/S18商业智能BusinessIntelligenceBI19业务流程专业Businessprocesspatent20企业对企业的电子商务BusinesstoBusinessB2B21企业对消费者的电子商务BusinesstoCustomerB2C22企业对政府的电子商务BusinesstoGovernmentB2G23商业机构对行政机构Business-to-administrationsB2A24呼叫中心Callcenter25商品目录模式Catalogmodel26平类管理公司Categorymanager27公益营销Causemarketing28认证机构CertificationAuthorityCA29分销渠道管理Channeldistributionmanager30中国金融认证中心ChinaFinancialCertificateAuthorityCFCA31客户过滤机Client/serverarchitecture32客户机端电子钱包Client-sideelectronicwallet33协同商务CollaborativeCommerceC-Commerce34协同处理CollaborativeProcessing35交易服务CommerceService36局部外包Componentoutsourcing37消费者对行政机构Consumer-to-administrationsC2A38内容管理ContentManagement39转化率ConversionRateCR40每次动作成本CostPerActionCPA41每点击成本CostPerClickCPC42销售分成CostPerSalesCPS43每千人成本CostPerThousandCPT44客户生命周期Customerlifecycle45客户关系管理CustomerRelationshipManagementCRM46客户关系管理CustomerRelationshipManagementCRM47赛佰空间Cyberspace48决策支持系统DecisionSupportSystemDSS49分布式数据网DistributedDataNetworkDDN50重复消费Double-spending51电子商务随需应变E-BusinessonDemandEBOD52电子数据装配线ElectronicAssemblyLineofDataEALD53电子业务ElectronicBusinessEB54电子商务ElectronicCommerceEC55电子数据交换ElectronicDataInterchangeEDI56电子数据交换ElectronicDataInterchangeEDT57电子数据处理ElectronicDataProcessingEDP58电子邮件营销ElectronicDirectMarketingEDM59电子邮件营销ElectronicDirectMarketingEDM60电子资金转账ElectronicFundsTransferEFT61电子贸易ElectronicTradeET62电子集市E-Marketplace63企业资源计划EnterpriseResourcePlanningERP64企业资源规划EnterpriseResourcePlanningERP65电子采购软件E-procurementsoftware66扩展标记语言ExtendedMarkupLanguageEML67外部网（外联网）Extranet68快速风险投资Fastventuring69服务费用模式Fee-for-servicerevenuemodel70文件传输协议FileTransferProtocolFTP71防火墙firewall72固定费率访问Flat-rateaccess73帧中继FrameRelayFR74经常问到的问题FrequentlyAskedQuestionsFAQ75订单履行公司Fulfillmentmanager76全球信息基础设施GlobalInformationInfrastructureGII77全球定位系统GlobalPositionSystemGPS78医院信息系统HospitalInformationSystemHIS79第三方交易中心Independentexchange80第三方行业电子集市Independentindustrymarketplace81行业共同电子集市Industryconsortia-sponsoredmarketplace82信息技术InformationTechnologyIT83综合业务数字网IntegratedServicesDigitalNetworkISDN84国家标准化组织InternationalStandardOrganization85互联网内容服务提供商InternetContentProviderICP86互联网内容服务提供商InternetContentProviderICP87互联网平台服务提供商InternetPlatformProviderIPP88互联网服务提供商InternetServiceProviderISP89互联网服务提供商InternetServiceProviderISP90清算经纪公司Liquidationbroker91局域网LocalAreaNetworkLAN92城域网MAreaNetworkMAN93管理服务商ManagedserviceproviderMSP94管理信息系统ManagementInformationSystemsMIS95制造资源计划ManufacturingResourcePlanMRPII96多对多的沟通模式Many-to-manycommunicationsmodel97营销组合Marketingmix98电子伪装Masquerading/spoofing99物料需求计划MaterialRequestPlanMRP100微观营销Micromarketing101移动电子商务MobileCommerce（M-Commerce）102国家信息基础结构NationalInformationInfrastructureNII103国家信息基础设施NationalInformationInfrastructureNII104下一代InternetNextGenerationInternetNGI105个人数字助理PersonalDigitalAssistantPDA106钓鱼攻击Phishingexpedition107零售终端系统PointofSalePOS108专属电子集市Privatecompanymarketplace109公开密钥体系PublicKeyInfrastructurePKI110客户维系成本Retainedcosts111投资报酬率ReturnOnInvestmentROI112简单访问协议SampleObjectAccessProtocolSOAP113搜索引擎优化SearchEngineOptimizationSEO114安全代理协议SecureAgentProtocolSAP115安全电子交易SecureElectronicTransactionsSET116安全电子交易协议SecurityElectronicTransactionSET117安全套接层协议SecuritySocketLayerSSL118一次性卡Single-usecard119擎天柱广告Skyscraperad120小额支付Smallpayment121智能卡Smartcard122社会网络Socialnetwork123现货采购Spotpurchasing124利益相关体Stakeholders125静态商品目录Staticcatalog126供应链管理SupplyChainManagementSCM127服务条款TermsofserviceToS128第三方物流ThirdPartyLogisticsTPL129第三方担保者Third-partyassuranceprovider130一级供应商Tier-onesuppliers131商标淡化Trademarkdilution132最终消费者导向Ultimateconsumerorientation133同意分布式数据接口UniformDistributedDataInterfaceUDDT134独立访客UniqueVisiterUV135上向策略Upstreamstrategies136增值网络ValueAddedNetworkVAN137增值服务银行Value-addedbankVAB138病毒营销Viralmarketing139虚拟社区Virtualcommunity140电子转账Wiretransfer