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1.Describethedifferenceamongethnocentric,polycentric,regiocentric,andgeocentricmanagementorientations.Thepremiseofanethnocentricorientationisthathomecountryproductsandmanagementprocessesaresuperior.Anethnocentriccompanythatneithersourcesinputsfrom,norseeksmarketopportunitiesin,theworldoutsidethehomecountryisadomesticcompany.Acompanythatdoesbusinessabroadwhilestillpresumingthesuperiorityofthehomecountrymaybeclassifiedasaninternationalcompany.Suchacompanyreliesonanextensionstrategywherebyitwouldexport,withoutadaptation,productsdesignedforthedomesticmarket.Thepolycentricorientationthatpredominatesatamultinationalcompanyleadstoaviewoftheworldinwhicheachcountrymarketisdifferentfromtheothers.:technology,regionaleconomicagreements,marketneedsandwants,transportationandcommunications“pure”marketorcommandallocationsystemexistsintheworldtoday.:freetradearea–NAFTA;customsunion–EUandTurkey;commonmarketCentralAmericanCommonMarket(CACM);economicunion–EU.7.Whatisthedifferencebetweenalow-contextcultureandahigh-contextculture?Giveanexampleofacountrythatisanexampleofeachtype,andprovideevidenceforyouranswer.Howdoesthisapplytomarketing?Inalowcontextculture,messagesareexplicit;wordscarrymostoftheinformationincommunication.Inahigh-contextculture,lessinformationiscontainedintheverbalpartofthemessage.(Japan)wasfirstintroducedintheUS,thecommercialsshowedfieldsandrocksbutnocar.ThecommercialsfailedintheUSwheremoreemphasisisplacedinprintcopyondescribingthecarorconveyinganimageinTVads.8.Brieflydescribesomeofthedifferencesthatrelatetomarketingbetweenthelegalenvironmentofacountrythatembracescommonlawasopposedtoacountrythatobservescivillaw.Common-lawcountriesfollowtheAnglo-Saxontraditionofrelyingonprecedentestablishedbypastjudicialdecisions.–lawcountrieslooktocodesasthesourcesofauthority.Undercivillawthejudicialsystemisdividedintocivil,commercialandcriminallawthuscommerciallawhasitsownadministrativestructure.Incode-lawcountries,intellectualpropertyrightsmustberegisteredwhereasincommon-lawcountries,some–suchastrademarksbutnotpatents–areestablishedbyprioruse.9.Whatisthedifferencebetweenexisting,latent,andincipientdemand?Howmightthesedifferencesaffectthedesignofamarketingresearchproject?Alatentmarketis,inessence,anundiscoveredsegment.Itisamarketinwhichdemandwouldmaterializeifan’sviewofresearchonthelatentdemandforafaxmachineisagoodexampleofhowaprojectcanbeeffected.Ifaresearcherasked“Wouldyoubuyatelephoneaccessorythatcostupwardof$1500andenablesyoutosend,for$1perpage,thesameletterthepostofficedeliversfor$.25?”Therespondentismostlikelytoanswer“no”yetlookhowfaxmachineshavebecomeapartofourbusinesses.10.Whatisaglobalmarketsegment?Pickamarketthatyouknowsomethingabout,“theprocessofidentifyingspecificsegments–whethertheybecountrygroupsorindividualconsumergroups–ofpotentialc