英语5English5Teacher:LiShimeiClass:ClassOne/ClassTwointheyear2015Major:Nursing/PharmacyUnit10MyFavoriteProductContentsReadingIPassageAMcDonald’sPlanforGlobalDominanceAppliedWriting:ProductAdvertisementGrammarFocus:SuperlativeDegreeofAdjectivesSelf-AssessmentEmphases&difficulties1.理解课文的大意。2.重点单词和词组。3.重点句型。4.形容词最高级用法。5.产品广告格式和写法、有用的句型。BriefIntroductionoftheStyleandBackgroundofthePassage.LanguagePointsWordStudy(1)dominancen.theacttoofhavingcontrolorauthority控制;优势e.g.Thetreatygavethemdominanceofthemarket.Cocacolahasgraduallylostitsdominanceinthecompetition.familiara.generallyknow,seen,orexperienced熟悉的e.g.St.Paul’sCathedralisafamiliarsighttoallLondoners.Shelooksveryfamiliar,butIcan’trememberhername.ambitionn.strongdesire雄心,抱负e.g.He’scleverbuthelacksambition.Sheachievedherambitiontobecomethemayor.servev.toofferforeatingordrinking;todoworkfor提供;为…服务e.g.Whattimeisbreakfastservedinthishotel?Hehasservedthecompanyforfiftyyears,firstasofficeboyandeventuallyasmanagingdirector.tobefacedwith...tobeforcedtomeetordealwith面对e.g.Theyarenowfacedwithtwoalternatives.Facedwith20percentpriceinflation,theworkforceisdemandingapayrise.prospectn.expectationorhope期望,希望e.g.Iseenoprospectofhisrecovery.Arichharvestisinprospect.domestica.native;ofone’sowncountry国内的;本国的e.g.Thegovernmentcouldgetneitherforeignnordomesticloans.Thisnewspaperprovidesmoreforeignnewsthandomesticnews.train(on)v.toaimat把…对准e.g.Thefiremantrainedtheirhosesontheeburningbuilding.Hetrainedhisgunontheintruder.Syn:aimattodirectatacertainpointe.g.Heaimedthebasketballatthenetandshottheball.inpreparationfor…为…做准备e.g.We’regettingthingstogetherinpreparationforthejourney.Wearerestinginpreparationforthestrenuousgame.potentialn.possibilityfordeveloping潜力e.g.Thisnewinventionhasanenormoussalespotential.Heisayoungplayerwithgreatpotential.potentiala.潜在的e.g.Hehasn’trealizedthepotentialdangeryet.Ithinkthegovernorispotentialcandidateforthepresident.referto...as...,tocallas称…称为…e.g.Theyreferredtohimastheirmascot(吉祥物)Theterm“Kremlin”isoftenusedfigurativelytorefertotheRussianGovernment.intend(to)v.toplanto(do)打算e.g.Iintendtoreportyoutothepolice.Sheintendstofilesuit.haveone’swaytohappenasonewishes想到做到;如其所愿e.g.IfBakerhashisway,themoneywillbepaidtoyou.Heisstubbornandinsistsonhavinghiswayallthetime.forstarterstobeginwith首先;作为开始e.g.Youwillfindthat$2000hasbeentransferredintoyouraccount.That’sforstarters.Wecan’tpossiblygo-forstartersit’stoocold,andbesides,wehavenomoney.add(to)v.toincrease增加e.g.Theriseinelectricitycostshasaddedtoourdifficulties.Thesechangesaddedtotheconfusion.estimatev.tojudgeorcalculateroughlye.g.Thevalueofthepaintingwasestimatedatseveralthousandpounds.Themoviecostanestimated$25milliontomake.focus(on)v.tocenterone’sattentionon集中(注意力)e.g.Focusyourattentiononyourwork.Alleyeswerefocusedonhim.Syn:concentrate(on):tofocusone’sattention集中(精力)e.g.Duringexams,studentsconcentratehardonansweringquestions.doublev.tomakeorbecometwiceasmuch(使)加倍;是…的两倍,翻倍e.g.Shedoubledherinvestmentinayear.ThehousehasdoubledinvaluesinceIboughtit.presencen.theactbeingpresent存在;出席e.g.Shewassoquietthatherpresencewashardlynoticed.YourpresenceisrequestedattheclubmeetingonThursday.triplev.toincreasebythreetimes增加三倍e.g.Thevalueofherinvestmenttripled.Thefirmtripleditsprofitslastyear.spanv.toformanarchorbridgeover跨越e.gAbridgespannedoverthestream.Hisinterestsspannedawiderangeofsubjects.spanv.toformanarchorbridgeover跨越e.g.Abridgespannedoverthestream.Hisinterestsspannedawiderangeofsubjects.LanguagePoints1.notestothepassageNotestothePassage(Para.1)ifCEOMichaelR.Quinlan’splansaresuccessful,thegoldenarchesandRonaldMcDonaldwillbefamiliarineverycountryintheworld.Translation:如果迈克尔·R·奎南总裁的计划一举成功的话。“金色双拱形”招牌和罗纳德·麦当劳的名字将在世界各国变得家喻户晓。Analysis:Inthetopicsentence,CEOistheacronymof“chiefexecutiveofficer”whilethegoldenarchesisthetrademarkofMcDonald’swhichderivesfromacapitalletterM.Inthesentence,ifisusedtintroduceaconditionalclauseinwhichthepresenttenseisusedtoindicatefuturetime.Example:IfQuinlan’sdreamcomestrue,McDonald’swillbecomeahouseholdnameworldwide.(Para.1)“Idon’tknowwhatwewillbeservingintheyear2000,butwe’llbeservingmoreofitthananyoneelse.”Translation:“我不知道到2000年我们会为顾客提供什么样的食品服务,但是我知道我们会向顾客提供比其他任何人都要多的服务。”Analysis:Thepronounitreferstothepreviousobjectclausewhatwewillbeserving.Example:Wedon’tknowwhatwillhappenbytheyear2020,butscientistswillknowmorethanaboutitthananyoneelse.LanguagePoints1.notestothepassage(Para.1)Hisgoalissimpleanddirect:“Iwantitall.That’sall.Iwantitall.”Translation:他的目标简单而明了:“我们要占领全球市场,那就是我的最终目标。我们要使其全球化。”Analysis:Thissentenceisusedasrhetoricalrepetition.Example:Hedoesn’tsaymuch,andwhenhedoes,hedoesn’tsaymuch.LanguagePoints1.notestothepassage(Para.2)Faceswiththeprospectoflimiteddomesticgrowth,theworld’slargestfood-servicecompanyistrainingitssightsandenergiesonforeignmarkets.Translation:面对国内市场渐趋饱满的前景,这家世界上最大的餐饮公司决定将目光和力量瞄准国际市场。Analysis:Facedwithisthepastparticipleusedasanadverbialofcause.”Train...on...”heremeans“toaimat”ratherth