Unit12On-SiteService北京师范大学出版社STARTHEREReadinginDepth:LearningObjectives★learnmorecontentsaboutconventionservice;★understandtheimportanceofon-siteservice;★mastersomeusefulprofessionalwords,phrasesandkeysentencepatternsonconvention.SkillObjectives★Talkabouttheconventionyouhaveknownorattended;★Makeabriefintroductionofthe16thAsianGamesheldinGuangzhouonNovember12,2010.1of6photoModule1Warming-upA.arrangetheconferenceroomphotoB.delegatesofbothsidesatmeetingphotoC.signingceremony1of6photoD.inviteandorganizethemeetingphotoE.shareresultsandcongratulations1of6☊Activity2ListenandDecide()1.ThebusinessmanhasalotofbusinesstodoinShanghai.()2.TherearesomecarrentalcompaniesinShanghaiandGuangzhou.()3.Rentingacarneedsalocalguarantorwhomusthaveastablecareerandincome.()4.Thecarrentalchargeforadayisabout$200to$400.()5.Noteveryonemustpaysomedepositforthecar.1of6Module2THINGSTOREADANDTRANSLATE1of6ActivityReadandThink1.Howtoofferthebestservicestotheparticipants?2.Whatarethebenefitsofholdingaconventioninacityorinacountry?3.Howtodevelopacityoracountrybyholdinganinternationalconvention?1of6ReadinginDepth:1of6NewWordsandExpressionsacoustic/əˈku:stik/a.声音的,听觉的ambience/ˈæmbiəns/n.环境,气氛asset/ˈæset/n.有价值的人或物brochure/ˈbrəuʃə/n.小册子colleague/ˈkɔli:ɡ/n.同事conferee/kɔnfəˈri:/n.参会者cooperative/kəuˈɔpərətiv/a.合作的courtesy/ˈkə:tisi/n.谦恭有礼depict/diˈpikt/vt.描绘,描画metropolitan/ˌmetrəˈpɔlitn/a.大都会的,大城市的rationale/ˌræʃəˈnɑ:l/n.理由refreshment/riˈfreʃmənt/n.茶点;点心reputation/repjuˈteiʃən/n.名声,名誉shareholder/ˈʃɛǝˌhəuldə/n.股东ventilate/ˈventileit/vt.使通风1of61of6TechnicalTermsmeetingindustry会议行业registrationfee会务费high-levelmeeting高层次会议signingceremony签字仪式customerliaison客户联络organizingcommittee组委会conferenceprogram会议议程secretarialservices文秘服务meetingminutes会议纪要academicadvisorycommittee学术咨询委员会1of6Conferencesareonewayofinformingthecustomers,shareholders,fellowinvestorsaboutcompanyrelatedinformation.Sincethecustomeristhemostimportantassetofacompany,anyconferencethatisarrangedshouldbewellorganized.Amongallaspects,allsettinglocationofaconferenceisofutmostimportance.Theconferencevenueshouldbeselectedbasedonitslocation,servicesandreputation.Itisimportantthatitshouldbeorganizedinawell-knownandcentralizedlocation.Manymultistarhotelshaveconferencehallsofdifferentseatingcapacitiesandconvenientparkingoptions.Allmetropolitancitieshavereputedbusinesscentreswithwell-builtconferencehalls.1of6Theconferencehallthatyouchooseshouldbewellequippedwithgoodacoustic,andmultimediasystems,withalternatepowersupply.Theambienceandinterioroftheconferencevenueshouldbegood.Yourclientsfeelcomfortableintheenvironment.Wellventilated,andair-conditionedconferencevenueshalladdtothecomfortandeaseofyourclient.Theywillreallyenjoythebusinessevent.Undoubtedly,theconferenceshouldbedecoratedasperthepurposeoftheevent.Theycanbemanyreasonsforarrangingaconference,suchasaproductlaunch,anupdateinanexistingproduct,orjustayearlygatheringwithcolleagues.Ifcustomersdonotunderstandtherationaleoftheevent,theycangetquitebored.Theeventshoulddepictthepurposeofthegathering,sopeoplearenotconfused.1of6Handyinformationrelatedtothemeetinglikethenamesofthespeakers,thevariousissuesthatwouldbediscussedinthemeetingetc.shouldbeprovidedinbrochures/leaflets.Thiswillmakeyourclientsfeelspecial,whichisthemainpurposebehindorganizingtheconferences.Samplesofproductscanalsobedistributedinthevenueduringthecourseofthemeetingtoensurethattheclientsgetthemaximuminformationaboutyourservices/business.Ifyouarrangeaconference,neverforgettoofferpeoplegoodrefreshmentsinbetween,toshowthemcourtesy.Itshouldbeorganizedproperly,andshouldnotnecessarilybeexpensive.Duringtheconference,youcaninformpeopleaboutthestatusofthecompany,however,ifitisnotgoodnewsthenletitbe.Iftheperformanceofthecompanyisnothealthy,thenthecustomersdonotreallyhavetobeinformedaboutit,sinceitmightleadinlosingthem.1of6Task1Readforgist:true(T)/false(F)statements.()1.Theconferencevenueshouldbeselectedbasedonitslocation,servicesandstar-hotel.()2.Peoplehavemanyreasonstoarrangeaconference,suchasaproductlaunch,anupdatefortheiroldproducts,orjustayearlygatheringwithco-workers.()3.Allmetropolitancitieshavenotreputedbusinesscentreswithwell-builtconferencehalls.()4.Theeventshoulddescribethepurposeofthegathering,sopeoplearenotpuzzledaboutit.()5.Samplesofproductscanalsobedistributedintheconferencevenueduringthecourseofthemeetingtoensurethattheclientsgettheminimuminformationaboutyourservices/business.1of6Task2Checkyourcomprehension.1.Themostimportantis____________.A.howtoarrangeameetingB.theselectionofthevenueC.thenumberoftheconfereesD.whowillchairthemeeting2.________shouldbeprovidedduringtheconference?A.RefreshmentsB.CoffeeC.FruitD.Food3.Informationaboutthecompanycanbeofferedtothecustomersby________accordingtothetext?A.emailB.telephoneC.meetingD.cable1of64.Duringtheconference,__________canbedistributedtotheconfereestopromotethem.A.samplesofproductsB.company’sleafletsC.theconferenceintroductionD.thepurposeoftheevent5.Wecaninferthatthemainideais_________fromthetext.A.howtoselecttheconferenceplaceB.howtoholdaninternatio