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[e-mail]•WhyInnovation?•OtherApproaches•ABetterApproach•Benefits•LessonsLearnedAgendaKillerInnovationsWorkshop:ArthurD.LittleResearch0%20%40%60%80%100%KillerInnovationsWorkshop•87%rankinnovationasoneoftheirtop5priorities•Executivesboastthattheircompaniesexcelatinnovation•Executives,howevercouldn’tdifferentiatebetweenincrementalimprovementsandbreakthroughs•VeryfewexecutivessaidtheirfirmshaveanykindofstructuredapproachtoinnovationSource:DiamondClusterInternational,TechtrendGroupKillerInnovationsWorkshop•Maintainefficiencywhilefosteringinnovation•Stressingbottom-lineresultswithoutrestrictinginnovation•AdaptingtochangingmarketsandenvironmentswhilemaintainingstabilityKillerInnovationsWorkshop:HarvardBusinessReview,October2004What’swrongwiththecurrentapproachestofindideas?KillerInnovationsWorkshop’swrongwithcurrentbrainstormingapproaches?•Innovationsareeitherincrementalortotallyunrealistic•Rarelyanyrealfollow-up•Noconfidencethattherearen'tbetterideastobehad•Lackofexecutive/organizationalsupportKillerInnovationsWorkshop•Reduceexpenses•Extendbrand/productlineBreakthroughimprovements•Findnewmarkets•Createnewstrategicassets•LaunchnewbusinessesEvolutionarychangetools•BPR/TQM/SixSigma•FeatureenhancementRevolutionarychangetools•KillerInnovation•LateralThinking•TRIZ/TIPSKillerInnovationsKillerInnovationsWorkshop•Tools–Thetoolstofind/create,rankandexecuteagainstkillerideas•Skills–TrickstohelpchangeyourperspectiveandimproveyourabilitytoapplyempathicdesignthroughobservationKillerInnovationApproachKillerInnovationsWorkshop•FocusTheInnovationSearch–Focustheproblem–Depthisbetterthanbreadthforideaquality•Ideation–Structuredquestionsthatdrivediscovery/insight•RankTheIdeas–Willthisideachangethecustomerexpectation?–Willthisideachangethecompetitivelandscape?–Willthisideachangetheeconomicsoftheindustry?•Execution–Defineclearmilestones–KillprojectsearlyKillerInnovationsWorkshop•Questionbasedmethodology–BasedonSocraticmethodofaskingquestionstoeliminateideas…thebestideasaretheonesleftstanding•Buildaroundacoreof+70killerquestions–Basedon“reverse”innovationanalysis–Designedtounlockuniqueinsights•Structureisbasedona“gated”model•Tested–HP,Agilent,CSCandmanystart-upsHistoryoftheKIApproachTool:FocusKillerInnovationsWorkshop…Creatinganewbusinessbysellingexistingproducts/servicestoexistingornew,unfamiliarcustomersegmentCreatinganewproductorservice,normallyinacocoonedmannerCreatinganinnovationthatredesignsthebusinesssystemsufficientlytoalterthevaluepropositionChangingthevalueproposition,valuedeliverysystem,orcompetitiverelationshipsthatimprove/changetheindustrystructureorredefinetheindustryExpandingintoanewgeographicareawithhighvalue-addedtransferfromexistinggeographyorwhentheactivityisnewDevelopinganewbusinessinanindustrywithinwhichacompanyhasnotpreviouslycompetedorwhenthereisnooverlapincustomervaluepropositionNew/ExistingcustomersInnovationinproductsorservicesInnovationinvaluedeliverysystemImprovementinindustrystructureExpansionin