太阳能行业中技术创新型企业的现状、问题和对策--以SC公司为例

SCI2010SCInnovativeenterprises'currentstatus,problemsandcounteractionsinsolarindustry---takingexamplefromCOMPANYSC.201011IISC1/310SCSCSC2008SCIIISCSCSCAbstractInovativeenterprises'currentstatus,problemsandcounteractionsinsolarindustry,takingexamplefromCOMPANYSCIVInnovativeenterprises'currentstatus,problemsandcounteractionsinsolarindustry---takingexamplefromCOMPANYSC.AbstractAsthepopularizationofautomotive,peoplearebecomingmoreandmoresensitiveaboutoilprice.Andasaresult,thePhotovoltaicconceptstartstoattractpeople’sattention.Inrecentyears,somedomesticphotovoltaiccompanieslikeSuntech,YINLIandJASolardevelopsrapidlywhichattractsalotofinvestors.Withtheseinvestorsjoiningtheindustry,Chinahassuddenlybecomeworldnumberonesolarcellexporter.Forseveralconsecutiveyears,Chinaexportsmoreonethirdofworldtotalsolarselloutput.Hence,alotofdomesticpractitionerstartstobelieveChinaisstronginphotovoltaicindustry.Butisitreallylikethat?Itisnottheoutputbutthekeycompetitivenessthatdecideswhetherornotacountryisstrongincertainfield.Andunfortunately,keycompetitivenessisexactlywhatalotofChineseproductsareshortof.Somostofthetimes,wecanonlydefineourproductsasmadeinChinaratherthancreatedinChina.Asamatteroffact,domesticphotovoltaicindustryhasbeeninChinaforlessthan10years.Duringthistime,thephotovoltaicindustrygrewrapidly.But,comparetootherindustrieslikeautomotiveandelectronics,photovoltaicindustryisstillfarfrommature.Asaresult,innovativecompanieshavemoreopportunitiesandrisksatthesametime.Thewriterhaswitnessedalotofsuccessfulandunsuccessfulcasesfrombothertherearealottolearn.So,inthisessay,innovativecompany’scurrentstatusandreallifedifficultiesarediscussedandcounteractionsareforwardedaccordingly.Eventually,thesecounteractionsareusedandtestedinCompanySC.Thewriter’sconsultantjobinSCstartedearlyin2008beforethefinancialcrisissomostofthecounteractionsaredonebynow.Someareeffectiveandsomearenot.Butatleastonthingcanbeconcludedfromtheseactions.Differentcompaniesorcompaniesindifferentplacesoftheirownlifecycleneeddifferentstrategies.Forexample,inearlyyearsofdomesticphotovoltaicindustry,somepartitionerusedsimilaroperationmethodsusedinSCVsemiconductorindustrywhichisconsideredtobesimilar.Theresultturnedouttobepoor.Severalyearslater,asthephotovoltaicgrew,itbecomesimilartosemiconductorindustryincertainplaces.Asaresult,theoperationmethodsagainappliedinphotovoltaicturnedouttobesuccessful.Now,let’scomebacktothequestionforwardedearlier.InordertoachievecreatedinChina,enterprisesneedtobeinnovative.Buttherearediversions.Innovativeenterprisescanchoosetoreachfortheirowngoodortheycanreachandmaketheirresultintoaproduct.Sincethedomesticphotovoltaicindustryisnotyetmature,therearestillalotofopportunitiesoutthere.However,reachesshouldneverbeunleadedbymarketdemand,theyshouldbecarriedouttightlyaccordingtomarketdemand.Astrongmarketingteamshouldgreatlyaddtothesuccessofaninnovativecompany.SChasbeenprovedtosuccessful.IwishthemodulecanbecopiedcanmoresimilarcompanywillstepforwardtohelpachievecreatedinChina.KeyWordSolarEnergyInnovativeenterprisecurrentstatuscounteractionWrittenbyShenDaSupervisedbyZhuXuexin................................................................................................1.............................................................................................1...................................................................................1....................................................................................1....................................................................................2..........................................................................3............................................................................4......................................................................................4...................................................................................5........................................................5...............7..............................................10.................................................................................12...........................................................12...........................................................13.........................17..............................................................................17....................................................................................23...........................................................................................25......................................................28........................................32.................................................................................32.......................................................................34...........................................................................................36..........................................................................38SC...........................................................................40SC...................................